Faculty Syllabus

Catalog Description:

This course is an advanced study of concept development, design, and artistic direction particularly pertaining to branding, color theories, publications, advertising, and package design. Emphasis will be placed on concept and execution through the selection, creation, and integration of typographic, photographic, illustrative, and design elements. Projects in this course will test students’ ability to relate content to form using hand skills in addition to the standard stable of Adobe Create Suite products. This course centers on branding and consistency, and as a class we will tackle familiar problems facing contemporary designers. 

How do you propose to target an audience? How will you support and justify your creative decisions? What is the definition of effective design? How will you make decisions to purchase, or disseminate ideas?

There is no required textbook for this course. Suggested readings may be shared throughout the semester.

M1 | Design an Integrated Branding System

M2 | Design with Brand Extension Strategies 

M3 | Design an Environmental Space with an Integrated Theme 

M4 | Design a Personal Brand

What you’ll learn to do by the end of this course: 

• Combine type and image into effective communication
• Summarize the principles of design that guide the form and function for the printed page
• Understand designing consistently across different media
• Provide supporting examples of work as inspiration to the design work
• Speak critically of ones’ own creative work and the work of others
• Understand best practices in communication design
• Apply artistic direction from oneself and from peers
• Objectively articulate design decisions to professor and peers during critique
• Interpret the design decisions / point-of-view of others