This course is divided into 4 parts.  Each part has its own set of required readings and assignments.  These assignments will include class discussions, quizzes and written projects.

Grading in this course will be based on the completion of the following activities and their assigned point value:

6 Chapter Quizzes - each quiz will cover 2 chapters (30 points each, 180 total points)

10 Discussions (10 points each, 100 total points) - students will formulate research questions and then write a short essay responding to their own query

*Optional online virtual discussions will be offered in place of the online Discussion forums. 

2 Case Study Projects (25 points each, 50 total points)

1 Cumulative E-Commerce Project (150 points, divided into 3 sections) 

Welcome Quiz and Self-Introduction (10 points each, 20 total points)

*optional extra credit assignments (10 points each, 40 total)

COURSE OUTLINE/CALENDAR: Please note that schedule changes may occur during the semester.  Any changes will be posted as a Blackboard Announcement.

semester.  Any changes will be posted as a Blackboard Announcement.  

Required Textbook: E-Commerce-Business, Technology, Society, 2023. 17th Edition, by Laudon (ISBN 9780137922208). Pearson Publishing.

Required Hardware/Software:

• A computer/iPad. A cell phone is not sufficient. 
• A working webcam.  It can be an auxiliary webcam that you plug into your computer OR a built-in camera.
• Windows 10 for PC’s or  Mac OS X for Macs. Please note: Microsoft 10 in “S” mode or Chromebooks will not allow proper access to the course or the exams.
• Download the Respondus LockDown Browser https://download.respondus.com/lockdown/download.php?id=999134577.
• Review the System Requirements for the complete requirements. In addition to the brief informational video, a Student Quick Start Guide is also available.

COURSE CATALOG  DESCRIPTION:  
Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships. Explore the social media-driven marketing environment and focus on the internet and other technologies that have a profound effect on marketing today.
Student Accident Insurance Fee: $1.00 Skills: R Course Type: W

• Credit Hours: 3
• Classroom Contact Hours per week: 3
• No Lab Hours

INSTRUCTIONAL METHODOLOGY:
This is a virtual, Distance Learning Synchronous (DLS) class. 

DISTANCE EDUCATION:

Online (ONL) Distance Education courses are designed for anyone, who has scheduling problems, work schedules that conflict with normal class times, or any reason they may have. Some students are concerned about the transferability or status of ONL courses. The course content, college credit, and transferability are equivalent to those offered in the classroom. 

The same material will be covered as a regular class. Students must have access to the Internet and an email account. The primary framework for instruction is the Internet. The Interactive capabilities such as email and listserv, access to library online, office hours, discussion forums, facilitate student to instructor communication. This asynchronous learning allows students who have other responsibilities to participate in course offerings. Being able to send a message to the instructor at any time, instead of traveling to the campus during the instructor's posted office hours, makes it possible for those who have limited or no time beyond the normal class time to talk to the instructor.

Please note that students will use the Blackboard learning management system for assignment instructions, class announcements,  submitting assignments, and collaboration. Students should be checking the Blackboard periodically throughout the week.  For help on using Blackboard visit here: http://itdl.austincc.edu/blackboard/instrstart.htm

Examinations for this course are to be taken remotely using Respondus LockDown Monitor.   A Webcam and an appropriate operating system (Windows 10 or OS X) are required to access the remote exams. Chromebooks are not supported for the exams. Please visit this link for more information regarding technical requirements for remote exams.

COURSE RATIONALE:

The purpose of this course is to prepare the student to describe what E-Commerce is and how it is being used on the Internet for increasing efficiency in established marketing functions. Technology of e-marketing transforms many marketing strategies. It also has changed consumer behavior through a power shift from firms to mouse holders. This transformation results in new business models that add customer value, build customer relationships, or increase company profitability.

PREREQUISITES: MRKG 1311

STUDENT LEARNING OUTCOMES, GENERAL EDUCATION COMPETENCIES:

1. Perform market analysis

2. State e-marketing goals and evaluate electronic communications

3. Identify and reach the target audience

4. Design and evaluate customer feedback

COMPLETE SYLLABUS MAY BE ACCESSED THROUGH THIS LINK: https://docs.google.com/document/d/18vQpNa6xXkHuJ_9N8ezMbJMyLvqn_FhYX7cPQVTDhbo/edit?usp=sharing