MRKG-2381 Cooperative Education - Marketing/Marketing Management, General


Courtney Ahrenholtz

Credit Fall 2025


Section(s)

MRKG-2381-001 (22717)
COP DIL ONL DIL

Course Requirements

COURSE DESCRIPTION: Career-related activities encountered in the student's area of specialization are offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. This course includes a lecture component and an internship component. 

GRADED ACTIVITIES:

Padlet Entries
Students will participate in ten (10) Padlet entries during the entire semester in Blackboard. Each post reflects on a specified topic as it relates to the student's experience. Each Padlet activity counts for 40 points. All ten (10) entries combine for 400 points. 

Conferences 
This course requires each student to individually meet with the instructor three (3) times during the regular semester, and one (1) time with ACC Career Services for a resume review.  Students are responsible for scheduling these one-on-one meetings, which may be held face-to-face or virtually either by video conference or phone. All meetings MUST be scheduled in advance, using the Calendly scheduling link ( for the instructor conferences) and https://www.austincc.edu/students/career-services (for Career Services conferences). Each conference is worth 50 points for a combined value of 200 points.

Capstone Presentation 
At the end of the semester, students prepare a PechaKucha 20x20 presentation using PowerPoint, which capsulizes their work experience, including photographs, blog post summations, and other relevant materials. The presentation will be submitted to the appropriate drop box in Blackboard. The value of the Capstone Presentation is 300 points. 

Forms 
Students must complete all external learning forms, which may require signatures from the work supervisor and faculty. All forms will be completed by the student and uploaded to the appropriate dropbox in Blackboard. The combined four (3) required forms are worth 100 points: ACC Internship Agreement Form= 33 points • Learning Objectives Worksheet = 33 points • Evaluation Form= 33 points

COURSE OUTLINE/CALENDAR:

Please note that schedule changes may occur during the semester.  Any changes will be posted as a Blackboard Announcement.  

Subject 

Assignment 

Due Date

Point Value

Week #1 - Welcome

Reading: 

8/31/25

 

 

Padlet #1: Self-Introduction

8/31/25

40

Weeks #2 & 3 - Getting started

Conference: Student-Instructor initial meeting.

Must be scheduled in advance using the Calendly link: https://calendly.com/courtney-ahrenholtz

9/14/25

50

 

Forms: Complete the student-initiated Internship agreement form-

https://internships.austincc.edu/student-forms/

 https://austincc.force.com/learningbydoing/s

9/14/25

20

 

Reading: How To Be The Best Intern

9/14/25

 

Week #3 - Resume Review

Conference: schedule a meeting with ACC career services to discuss your resume and interview techniques  https://www.austincc.edu/students/career-services

9/21/25

50

 

Reading: Digital Marketing Employability Skills(pdf)

9/21/25

 

 

Padlet #2:  Your ACC Career Services Experience

9/21/25

40

Week 4 - Goals & Objectives

Reading: How to Write SMART Goals

9/28/25

 

 

Forms: Learning Objective Worksheet

9/28/25

33

 

Padlet #3: What is the goal?

9/28/25

40

Week 5 - Time Management

Reading: 15 Time Management Skills, According to HubSpot Marketing Managers

10/5/25

 

 

Padlet #4: How do you manage your time?

10/5/25

40

Week 6 - Job Seeking 

Reading: 10 Tips on How to Kickstart Your Digital Marketing Career

10/12/25

 

 

Padlet #5:Tell your story

10/12/25

40

Week 7 - Mid-semester check-in

Conference #3: Student-Instructor meeting.

Must be scheduled in advance using the Calendly link: https://calendly.com/courtney-ahrenholtz

10/19/25

50

Week 8 - Personal Branding

Reading: How to build a personal brand in 10 tips
Jouber, S. (2024, July 3). How to build a personal brand in 10 tips. Northwestern Graduate School.  

https://graduate.northeastern.edu/knowledge-hub/tips-for-building-your-personal-brand/

10/26/25

 

 

Padlet #6: The personal brand audit

 

40

Week 9 - Artificial Intelligence 

Reading: Future of Work Report: AI at Work

November 2023. LinkedIn. Future of Work Report: AI at Work. https://economicgraph.linkedin.com/research/future-of-work-report-ai?linkId=100000228672637

 

Reading: February 2023. Resume Builder. 3 in 4 Job Seekers Who Used ChatGPT to Write Their Resume Got an Interview.

https://www.resumebuilder.com/3-in-4-job-seekers-who-used-chatgpt-to-write-their-resume-got-an-interview/?utm_campaign=MPD_20231128&utm_medium=email&utm_source=sfmc_&utm_content=&utm_term=129578100

11/2/25

 

 

Padlet #7: AI 

11/2/25

40

Week 10- Leadership 

Reading: Leadership Styles (PDF)

Hardesty, C. (2011, March 25). Leadership Styles. The Wall Street Journal

Podcast: Just how much does poor management cost? https://www.marketplace.org/2024/12/02/poor-management-gen-z-training/

11/9/25

 

 

Padlet #8: What is your supervisor's style?

11/9/25

40

Week 12 - Expectations vs. reality

Reading: Finding The Right Work-Life Balance(pdf)

11/23/25

 

Week 11- Presentation prep

Conference: Student - Instructor meeting.

Must be scheduled in advance using the Calendly link: https://calendly.com/courtney-ahrenholtz

11/16/25

50

 

Reading: https://www.montgomerycollege.edu/_documents/offices/elite/spring-2019-newsletter-pecha-kucha.pdf

11/16/25

 

 

Padlet #9: Personal Mission Statement

11/23/25

40

 

THANKSGIVING BREAK

 

 

Week 13 - Final Thoughts

Reading: Why People Quit Their Jobs PDF

12/7/25

40

 

Padlet #10: Your closing remarks 

12/7/25

 

Week 14 -

Capstone Presentation

12/14/25

300

 

Form: Evaluation

12/14/25

33

*All activities are due by 11:59pm(CST) on their respective due dates


Readings

Required Textbook
There is no required textbook for this course.  Students will be required to read content-specific articles on a weekly basis provided by the instructor.                    

Hardware/Software:

  • A working webcam.  It can be an auxiliary webcam that you plug into your computer OR a built-in camera.
  • Microsoft Word or Google Documents
  • PechaKucha
  • PowerPoint

Course Subjects

COURSE RATIONALE: 

An external learning experience(internship) is a competency-based learning experience that enhances lecture and laboratory instruction and is provided at work sites appropriate to the discipline. Time used to present or apply knowledge in a workplace setting is classified as an external learning experience. The integration of knowledge gained through the external experience with previously learned concepts or practices, regardless of setting, time, or evaluation, is included in the instructional design of the external learning experience and is classified as external hours. 

COURSE CATALOG DESCRIPTION: Career-related activities encountered in the student's area of specialization are offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. As outlined in the learning plan, apply the theory, concepts, and skills involving specialized materials, tools, equipment, procedures, regulations, laws, and interactions within and among political, economic, environmental, social, and legal systems associated with the occupation and the business/industry; and will demonstrate legal and ethical behavior, safety practices, interpersonal and teamwork skills, and appropriate written and verbal communication skills using the terminology of the occupation and the business/industry

Credit Hours: 3
Classroom Contact Hours Per Week: 1
Lab Hours: 14  

PREREQUISITES: N/A


Student Learning Outcomes/Learning Objectives

STUDENT LEARNING COURSE OUTCOMES:

  • Gain practical experience in marketing. 
  • Enhance marketing-related skills.
  • Integrate marketing knowledge in the workplace.

Complete Syllabus for Fall 2025

The syllabus may be accessed through the following link: https://docs.google.com/document/d/1P4AVWuLQGsWFT6mzwB8FGOZkfTUP8NcHAj-BiuRFBZ0/edit?usp=sharing

 

 

 


Office Hours

T Th 9:00 AM - 10:15 AM Cypress Creek Campus room 2204.10

NOTE Please email courtney.ahrenholtz@austincc.edu to confirm a meeting time and topic.

F 9:00 AM - 12:00 PM Cypress Creek Campus room 2204.10

NOTE Please email courtney.ahrenholtz@austincc.edu to confirm a meeting time and topic.

Published: 06/12/2025 14:40:35