GRADING SYSTEM:
This course is divided into 3 Modules.  Each Module will cover a specific set of chapters and at end of each chapter, there will be a Chapter Homework Assignment that you will access LearnSmart using MHConnect software.  Each Module will contain one Exam and one Discussion.  Each student will be responsible for developing a Comprehensive Marketing Plan Assignment that you will work on throughout the semester. 

EXAM ONE, 150 points (Chapters 1, 2, 3, 4, 5, 6, 7)
EXAM TWO, 150 points (Chapters  8, 9, 10, 11,12, 13, 14, 15)
EXAM THREE, 150 points (Chapters 16, 17,18, 19, 20, 21, 22)
Discussions, 30 points each (90 points total)
Marketing Plan Assignment, 200 points
LearnSmart Chapter Assignments (1-22), 10 points each; 200 total possible
Mandatory Orientation Quiz in Blackboard, 20 points
Mandatory Welcome Self-Introduction Discussion, 20 points
*Extra Credit assignments (4), 20 points each; 80 points possible

Exams = 450 points, Marketing Plan Assignment = 200 points, Discussions = 90 points, Chapter Assignments = 220 points, Orientation Quiz = 20 points, Self-Introduction = 20 points

Important Dates for Fall 2025:

Exam One:9/30/25
Exam Two: 11/4/25
Exam Three: 12/3/25
Discussion #1: 9/11-16, 2025
Discussion #2: 10/23-28, 2025
Discussion #3: 11/13-18, 2025
Marketing Plan: 12/4/25

Last Day to Withdraw: November 20, 2025
Thanksgiving Break: November 26-30, 2025

COURSE POLICIES:

The Use of  Artificial Intelligence (AI): Any work written, developed, created, or inspired by artificial intelligence (AI) will be considered plagiarism and will not be tolerated.  While there are many new and exciting developments with AI in the marketing industry, in terms of education and learning your original work is irreplaceable. Your purpose as a student is to learn from your own experiences and apply these experiences in authentic and creative ways.  Using AI robs you of the opportunity to think critically and apply the knowledge you are working so hard to achieve.  If it it believed that your work is not entirely your own you will be held responsible under the College Academic Integrity Process.

Attendance/Class Participation
Regular and timely class participation in discussions and completion of work is expected of all students.  Discussions will be offered for participation asynchronously in an online discussion board forum or through a virtual synchronous session via Zoom. 

The instructor is required to submit a formal attendance certificate by September 10, 2025.  Any students who have failed to participate in the course by this date will be withdrawn from the course automatically by the college.

If attendance or compliance with other course policies is unsatisfactory, the instructor may withdraw students from the class.

Missed Exam and Late Work Policies:

• MISSED EXAMS – If you miss an exam you have 48 hours to contact me to request a make-up exam. Permission for a make-up exam will only be granted under extreme circumstances. Lack of preparation is not considered an extreme circumstance and will not be awarded a make-up option. The final must be taken at the scheduled time.  There is NO make-up for the final
• Assignments will NOT be accepted late.  All deadlines are absolute. 
• Academic work submitted will be your thoughts, research, or self-expression. 
• Absolutely no plagiarism.

REQUIRED TEXTBOOK/MATERIALS:

• A copy of the Textbook; Marketing, 16th edition, Kerin, Roger and Rudelius, McGraw-Hill, 2023. ISBN:9781264121328 
• Digital access to the McGraw-Hill Connect materials for this textbook.

The text and materials for this course is part of the First Day Access (FDA) program at ACC.  These items are part of your tuition when you enroll in this course, unless you opt-out. It is NOT recommended that you Opt-Out, as these materials are required to complete the course. You can choose to Opt-Out on the first day of class, but you will be responsible for purchasing your course materials at the full retail price and access to your materials may be suspended. For more information and FAQs go to customercare.bncollege.com

If you choose to Opt-Out please be advised that you are responsible for obtaining the material required for this course which has been customized to the specifications of this class.  During the course, you will be required to complete multiple assignments using MHConnect,  an innovative online learning system that is integrated with the text and proven to help students achieve greater success.  Assignments completed in MHConnect will make up a significant portion of your total grade in this course, so you should arrange access immediately. 

Hardware/Software:

• A computer/iPad. A cell phone is not sufficient. 
• A working webcam.  It can be an auxiliary webcam that you plug into your computer OR a built-in camera.
• Reliable internet access.
• Minimum operating system of Windows 10 for PC’s  or  Mac OS X for Mac’s. Please note: Microsoft 10 in “S” mode or Chromebooks will not allow proper access to the course or the exams.
• Download the Respondus LockDown Browser https://download.respondus.com/lockdown/download.php?id=999134577. Review the System requirements for the complete requirements. In addition to the brief informational video, a Student Quick Start Guide is also available.

COURSE OUTLINE/CALENDAR: Please note that schedule changes may occur during the semester.  Any changes will be posted as a Blackboard Announcement.  

• Discussions: Students will discuss a topic provided by the instructor.  Students have the option of attending a virtual discussion or using the online discussion board.
• Exams: Each exam will be taken remotely (using RespondusLockDown Monitor). Exams will consist of 50 multiple-choice questions on topics from the textbook. A webcam is required for remote exams. Chromebooks and Microsoft “S” mode will not support the exam software.
• LearnSmart Chapter Assignments.  Completed in MHConnect.
• Extra Credit: Optional assignments will be made available in Blackboard for extra credit

STUDENT LEARNING COURSE OUTCOMES:

1. Understand how marketing is related to other business functions and its importance to the success of the business entity.
2. Understand the importance of consumer behavior as it relates to buying behavior.
3. Be able to identify, analyze, and use sources of marketing research information.
4. Be able to identify, understand, and apply basic marketing concepts to solving marketing challenges.
5. Understand good marketing practices and techniques and how to apply them.
6. Be able to develop a sound Integrated Marketing Communications plan.

END OF COURSE OUTCOMES: Identify the marketing mix components in relation to market segmentation; explain the environmental factors which influence consumer and organizational decision-making processes; and outline a marketing plan.

CIP Code Description: 52.1401 (Marketing/Marketing Management, General)

COURSE RATIONALE: The purpose of this course is to prepare the student to identify the marketing mix components in relation to market segmentation, explain the economic, psychological, sociological, and global factors, which influence consumer and organizational decision-making processes; and interpret market research data to forecast industry trends and meet customer demands.  This course will help students develop the understanding and skills necessary to become successful marketers.  This course integrates the IMC approach and places an emphasis on decision-making.  Seven perspectives of marketing: global, relationship, ethics, customer value, productivity, technology, and entrepreneurship, is included in this course.  Principles of Marketing is not just about textbook learning: it challenges students to use their critical/creative skills in all aspects of Marketing, not just those covered in this course.

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