Faculty Syllabus
BUSI-1301 Business Principles
Robert Jackson
Credit Spring 2026
Section(s)
BUSI-1301-023 (15665)
LEC DIL ONL DIL
Course Subjects
Chapter 2 – Doing Business in Global Markets
Importance of global markets and nations with absolute or comparative advantages
Imports and exports
Strategies for reaching global markets
Forces affecting global markets
Advantages and disadvantages of trade protectionism
Dynamic markets & offshore outsourcing
Chapter 14 - Understanding Accounting and Financial Information
Understand the role of accounting information
Understand the accounting cycle
Become comfortable using key financial statements
Be able to use financial ratios to analyze financial performance
Chapter 3 – Demanding Ethical & Socially Responsible Behavior
Obeying the law is only the first step in behaving ethically
Three questions to answer when facing a potentially unethical action
Management’s role in setting ethical standards
Distinguish between compliance and integrity-based ethics codes
Define corporate social responsibility and responsibilities to stakeholders
The role of US businesses in influencing ethical behavior in world markets
Chapter 4 – How to Form a Business
Advantages and disadvantages of sole proprietorships
General & limited partners and advantages and disadvantages of partnerships
Advantages and disadvantages of corporations
Differences between C corporations, S corporations, and limited liability companies
Three types of mergers, leveraged buyouts, taking a firm private
Franchising
Cooperatives
Chapter 5 – Entrepreneurship & Starting a Small Business
Risks and rewards of being an entrepreneur
Attributes of entrepreneurs
Importance of small businesses to the US economy
Causes of small business failure
Small business operations
Starting and running a small business
Advantages and disadvantages of small businesses in global markets
Chapter 6 – Management & Leadership
Changes occurring in the management function
Four functions of management
The planning process and decision-making
Organizing function of management
Compare leaders and managers and describe leadership styles
Five steps of the control function of management
Chapter 7 – Structuring Organizations for Today’s Challenges
Principles of organization management
Compare organizational theories of Fayol & Weber
Choices in structuring organizations
Benefits of interfirm cooperation and coordination
The role of culture in adapting to change
Chapter 8 – Production & Operations Management
US manufacturing
Evolution from production to operations
Production processes and techniques to improve them
Flexible and lean manufacturing, mass customization, and robotics
Operations planning issues
PERT and Gantt charts
Chapter 9 – Motivating Employees
Taylor’s theory of scientific management
Hawthorne studies
Maslow’s hierarchy of needs
Herzberg motivators and hygiene factors
Principles of goal-setting, expectancy, reinforcement, and equity theories
Putting theories into action
Personalizing motivation
Chapter 10 – Human Resource Management: Finding & Keeping the Best Employees
Current issues in human resource management
Effects of legislation on HR
Five steps in HR planning
Methods to recruit and retain
Six steps in selecting employees
Training and development methods
Six steps in appraising employee performance
Objectives of compensation and benefits programs
Adapting schedules to meet employee and business needs
Promotion, transfer, termination, and retirement
Chapter 11 – Marketing: Helping Buyer’s Buy
Marketing in for-profit and nonprofit organizations
Four P’s of marketing
Marketing research process
Environmental scanning
Market segmentation, relationship marketing, consumer behavior tools
Business to business and business to consumer marketing
Chapter 12 – Managing the Marketing Mix: Product, Price, Place, Promotion
Total product offer
Functions of packaging
Brands, brand names, trademarks and band equity
Pricing objectives and strategies
Marketing channels and intermediaries
Wholesale and retail intermediaries and online retailing
Promotional tools
Measuring the effectiveness of promotions
Chapter 13 – Using Technology to Manage Information
Outline the changing role of business technology
List types of business information
Identify the characteristics of useful information
Discuss how data is stored and analyzed
Compare internets, intranets, and extranets
Discuss private networks and broadband technology
Explain virtual networking and explain the benefits of cloud computing
Evaluate business issues impacted by information technology
Chapter 15 - Financial Management
Understand what a finance manager does
Discuss an approach for making ethical decisions
Become familiar with different sources of financiing
Chapter 16 – Money, Financial Institutions, and the Federal Reserve
Explain money
Describe how the Federal Reserve controls the money supply
Discuss the history of banking
Classify institutions comprising the U.S. banking system
Discuss the causes of the 2008 banking crisis
Discuss the role of technology in improving banking system efficiency
Evaluate the international banking, the World Bank, and the International Monetary Fund
Student Learning Outcomes/Learning Objectives
Chapter 2 – Doing Business in Global Markets
Importance of global markets and nations with absolute or comparative advantages
Imports and exports
Strategies for reaching global markets
Forces affecting global markets
Advantages and disadvantages of trade protectionism
Dynamic markets & offshore outsourcing
Chapter 14 - Understanding Accounting and Financial Information
Understand the role of accounting information
Understand the accounting cycle
Become comfortable using key financial statements
Be able to use financial ratios to analyze financial performance
Chapter 3 – Demanding Ethical & Socially Responsible Behavior
Obeying the law is only the first step in behaving ethically
Three questions to answer when facing a potentially unethical action
Management’s role in setting ethical standards
Distinguish between compliance and integrity-based ethics codes
Define corporate social responsibility and responsibilities to stakeholders
The role of US businesses in influencing ethical behavior in world markets
Chapter 4 – How to Form a Business
Advantages and disadvantages of sole proprietorships
General & limited partners and advantages and disadvantages of partnerships
Advantages and disadvantages of corporations
Differences between C corporations, S corporations, and limited liability companies
Three types of mergers, leveraged buyouts, taking a firm private
Franchising
Cooperatives
Chapter 5 – Entrepreneurship & Starting a Small Business
Risks and rewards of being an entrepreneur
Attributes of entrepreneurs
Importance of small businesses to the US economy
Causes of small business failure
Small business operations
Starting and running a small business
Advantages and disadvantages of small businesses in global markets
Chapter 6 – Management & Leadership
Changes occurring in the management function
Four functions of management
The planning process and decision-making
Organizing function of management
Compare leaders and managers and describe leadership styles
Five steps of the control function of management
Chapter 7 – Structuring Organizations for Today’s Challenges
Principles of organization management
Compare organizational theories of Fayol & Weber
Choices in structuring organizations
Benefits of interfirm cooperation and coordination
The role of culture in adapting to change
Chapter 8 – Production & Operations Management
US manufacturing
Evolution from production to operations
Production processes and techniques to improve them
Flexible and lean manufacturing, mass customization, and robotics
Operations planning issues
PERT and Gantt charts
Chapter 9 – Motivating Employees
Taylor’s theory of scientific management
Hawthorne studies
Maslow’s hierarchy of needs
Herzberg motivators and hygiene factors
Principles of goal-setting, expectancy, reinforcement, and equity theories
Putting theories into action
Personalizing motivation
Chapter 10 – Human Resource Management: Finding & Keeping the Best Employees
Current issues in human resource management
Effects of legislation on HR
Five steps in HR planning
Methods to recruit and retain
Six steps in selecting employees
Training and development methods
Six steps in appraising employee performance
Objectives of compensation and benefits programs
Adapting schedules to meet employee and business needs
Promotion, transfer, termination, and retirement
Chapter 11 – Marketing: Helping Buyer’s Buy
Marketing in for-profit and nonprofit organizations
Four P’s of marketing
Marketing research process
Environmental scanning
Market segmentation, relationship marketing, consumer behavior tools
Business to business and business to consumer marketing
Chapter 12 – Managing the Marketing Mix: Product, Price, Place, Promotion
Total product offer
Functions of packaging
Brands, brand names, trademarks and band equity
Pricing objectives and strategies
Marketing channels and intermediaries
Wholesale and retail intermediaries and online retailing
Promotional tools
Measuring the effectiveness of promotions
Chapter 13 – Using Technology to Manage Information
Outline the changing role of business technology
List types of business information
Identify the characteristics of useful information
Discuss how data is stored and analyzed
Compare internets, intranets, and extranets
Discuss private networks and broadband technology
Explain virtual networking and explain the benefits of cloud computing
Evaluate business issues impacted by information technology
Chapter 15 - Financial Management
Understand what a finance manager does
Discuss an approach for making ethical decisions
Become familiar with different sources of financiing
Chapter 16 – Money, Financial Institutions, and the Federal Reserve
Explain money
Describe how the Federal Reserve controls the money supply
Discuss the history of banking
Classify institutions comprising the U.S. banking system
Discuss the causes of the 2008 banking crisis
Discuss the role of technology in improving banking system efficiency
Evaluate the international banking, the World Bank, and the International Monetary Fund
Office Hours
T Th 4:30 PM - 5:30 PM HL2 - 1234
NOTE Available by appointment for virtual student meetings.Published: 01/23/2026 18:31:56