Faculty Syllabus
BUSI-1301 Business Principles
Susan Gusler
Credit Spring 2026
Section(s)
BUSI-1301-008 (15656)
LEC Tu 6:00pm - 8:30pm DIL DLS DIL
Course Requirements
Class meets Tuesdays 6-8:30 pm via Zoom for 16 weeks.
- This course requires the use of the Blackboard learning management system.
- Attendance is strongly encouraged, but not required. Recorded videos for each chapter are available on Blackboard.
- The 3 exams will consist of multiple choice and short answer questions from text and lecture material. Exams are 1 attempt only and due dates are firm. Exams are in Blackboard and do not require any special software or video camera.
- Extra Credit Options and the Stock Project will be outlined the first week of class.
Course Subjects
Chapter 1 Exploring the Business Environment and Economics
Chapter 2 Doing Business in Global Markets
Chapter 3 Demanding Ethical Behavior and Social Responsible Behavior
Chapter 4 How to Form a Business
Chapter 5 Entrepreneurship and Starting a Small Business
Chapter 6 Management and Leadership
Note: We cover the Financial Chapters early so students can be better prepared for the research project.
Chapter 14 Understanding Financial Information and Accounting
Chapter 15 Financial Management
Chapter 16 Money, Financial Institutions, and the Federal Reserve
Chapter C: Investments
Chapter 7 Structuring Organizations for Today's Challenges
Chapter 8 Production and Operations Management
Chapter 9 Motivating Employees
Chapter 10 Human Resource Management: Finding and Keeping the Best Employees
Chapter 11 Marketing: Helping Buyers Buy
Chapter 12 Managing the Marketing Mix: Product Price, Place, and Promotion
Chapter 13 Using Technology to Manage Information
Student Learning Outcomes/Learning Objectives
This course will provide the student with information about business operations and business vocabulary and it will help direct the thinking of each student to the field of business best suited for their interest and talent. Subject matter includes an analysis of the specialized fields within the business organization. The course covers concepts of business, management functions, organizational considerations, and decision-making processes. This course is beneficial to business majors and non-business majors. There is no prerequisite.
Office Hours
T 12:00 PM - 1:00 PM Highland Business Center
NOTE Also available by appointment via Zoom or at Highland Campus.T 8:30 PM - 9:30 PM Zoom
NOTE Also availablet by appointment at Highland Business Center Mon-Wed. 9 am-4 pm or at HLC.Published: 10/20/2025 09:16:23