Faculty Syllabus

REQUIRED TEXTS/MATERIALS/SOFTWARE

Marketing (LooseLeaf) with Connect Access, 16th Edition, by Kerin (ISBN 9781264121328)

Purchasing course materials

This course is part of the First Day Access (FDA) program at ACC. When students register for the course, they will automatically be charged a fee for the course materials. To enhance your learning experience and provide affordable access to the right course material, this course is part of an inclusive access model called First Day Access.

You can opt out of this first day access, but it is not recommended. If you opt out, you will be responsible for purchasing your course materials at the full retail price and access to your software materials may be suspended.

You cannot purchase the ConnectPlus software without purchasing the etext. For more information and FAQs go to customercare.bncollege.com.

To access the First Day Course Materials, click on the link in the upper left-hand side of the screen right below the link Announcements.

The link McGraw Hill Connect link will take you to the Connect website. Both the Connect website and Blackboard have been synchronized. You must gain access to the Connect website through Blackboard

Optional materials

• Downloadable e-book for the textbook
• Looseleaf version of the textbook
• Bound version of the textbook

There are three ways to purchase the materials.

1. ACC’s Opt-In program

Paid through ACC tuition & fees, with the same rules and deadlines for refunds as ACC tuition and fees.

(A full refund if done by the day before classes begin, and a 70% refund if done after then but before the “census date” - about 2 weeks in during a 16-week semester.)

Students using this option can separately purchase a Loose Leaf copy of the textbook from the bookstore. (This is not visible on the ACC bookstore site at this time, but the McGraw-Hill customer representative says it will be available.)

1. From the publisher directly: (Information from https://www.mheducation.com/highered/product/9781264121328.html?exactIsbn=true)

Digital access to Connect with the integrated e-book: $156.20 plus any applicable tax. You can request a refund within 14 days, with receipt, as described on this web page: https://www.mheducation.com/return-policy.html (At that link, go down to part 2 for discussion of individual returns.)

1. From ACC Bookstore
   1. Electronic access to Connect and Looseleaf version of text. No refunds after the package is opened.
   2. DO NOT PURCHASE THIS: E-book access only through Yuzu (so this does not fully meet the requirement because it does not include Connect.) No refunds after the package is opened.

SUPPORT:

If you need any Technical Support, please contact McGraw-Hill Customer Experience at (800) 331-5094

Please be sure to get your case number for future reference when you call the CXG line. FAQs: http://www.connectstudentsuccess.com

REQUIRED TEXTS/MATERIALS/SOFTWARE

Marketing (LooseLeaf) with Connect Access, 16th Edition, by Kerin (ISBN 9781264121328)

Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.

Common Course Learning Objectives/Outcomes

1. Understand how marketing is related to other business functions and its importance to the success of the business entity.
2. Understand the importance of consumer behavior as it relates to buying behavior.
3. Be able to identify, analyze, and use sources of marketing research information.
4. Be able to identify, understand, and apply basic marketing concepts to solving marketing challenges.
5. Understand good marketing practices and techniques and how to apply them.
6. Be able to develop a sound Integrated Marketing Communications plan.
7. Understand the global marketing environment.
8. Chapter objectives that appear in the text

https://docs.google.com/document/d/126xRI5dxYAdlGZ514Xb0Doc2qDbJgBMI/edit?usp=sharing&ouid=100028351664228810196&rtpof=true&sd=true