INSTRUCTIONAL METHODOLOGY

This is an Online course.

DISTANCE EDUCATION ONLINE COURSE INFORMATION

Online courses are designed for anyone, who has scheduling problems, work-schedules that conflict with normal class times, or any reason they may have. Some students are concerned about the transferability or status of ONL courses. The course content, college credit and transferability are equivalent to those offered in the classroom.  The first step to success is your Distance Learning MANDATORY course orientation on August 26, 2024.  The Mandatory Orientation is in Blackboard.  Click the Course Content link on the menu and then click the Orientation link and follow the instructions to complete the Orientation.

Principles of Advertising 2327 is an interactive training system that combines electronic learning materials with online instructor guidance and expertise.  It is accessed via the Internet from the student's computer at home or work or in an ACC lab, any time. Concepts are presented through the textbook, the Publishers Web site, information on the instructor's Web site, and Blackboard.

You will cover the same material as in a regular class. You must have access to the Internet and an email account. The primary framework for instruction is the Internet. The Interactive capabilities such as email and listserv, access to library on-line, office hours, discussion forums, facilitate student to instructor communication. This asynchronous learning allows students who have other responsibilities to participate in course offerings. Being able to send a message to the instructor at any time, instead of traveling to the campus during the instructor's posted office hours, makes it possible for those who have limited or no time beyond the normal class time to talk to the instructor.

Course content is delivered in Blackboard. This syllabus, assignments, core course information, announcements, structured student activities, and discussion information are all located in Blackboard. You will view web pages, send and receive email, download files, and upload files you have created using ACC’s Blackboard system. If you do not have an ACCeID you will need to activate it by going to the “First-time login” link at http://www.austincc.edu/acceid/step1.htm.  Go to http://acconline.austincc.edu for student entry into Blackboard.  You will need your student ID and password to log into Blackboard.  Blackboard access is available the first day of the semester. You must complete your MANDATORY course orientation in Blackboard.

You must be able to communicate with the instructor by email.  You need an individual account, which is not shared with anyone else.  In EVERY email message you send me, the subject line must include COMM 2327, DIL.  Also, your first and last name must be included somewhere in the message.

Tests will be taken in blackboard on Respondus Lockdown Browser.

As the online instructor I will monitor your progress and advise you as appropriate via email, telephone, or chat room discussions. You will be evaluated by means of tests, assignments, and projects.

Distance Learning Student Information is available at http://dl.austincc.edu/students/#Resources
Distance Learning Help Line, 1-512-223-8026, Toll free 1-888-223-8026 or dl@austincc.edu. Distance Learning Help Line is open 8am to 5pm Monday-Friday.

STUDENT TECHNOLOGY SUPPORT

Austin Community College provides free, secure drive-up WiFi to students and employees in the parking lots of all campus locations. WiFi can be accessed seven days a week, 7 am to 11 pm. Additional details are available at https://www.austincc.edu/sts.

Students who do not have the necessary technology to complete their ACC courses can request to borrow devices from Student Technology Services. Available devices include iPads, webcams, headsets, calculators, etc. Students must be registered for a credit course, Adult Education, or Continuing Education course to be eligible. For more information, including how to request a device, visit http://www.austincc.edu/sts.  It is your responsibility to make sure you have the necessary working equipment to be successful in this course.

Student Technology Services offers phone, live-chat, and email-based technical support for students and can provide support on topics such as password resets, accessing or using Blackboard, access to technology, etc. To view hours of operation and ways to request support, visit http://www.austincc.edu/sts.

GRADING SYSTEM

I have the exams set up in Respondus Lockdown Browser.  Here’s the instructions you will need and the link to downloading the Browser.  I have placed the Practice Exam and Exams in the Menu in blackboard.  The Practice Exam can be taken multiple times, it is there for the purpose of helping you set up Respondus correctly, it does not count as a grade.  After you download the Browser you should practice taking the Practice Exam to make sure everything is up and working.  You can take it multiple times.  You will need to download the Respondus LockDown Browser and have at least a webcam in order to use the tool. Complete Instructions Are In Blackboard.

https://download.respondus.com/lockdown/download.php?id=999134577

Windows 10 is required on PCs and Mac OS X on Mac's. You will need a camera on your computer.  Review the System requirements for the complete requirements.  In addition to the brief informational video, a Student Quick Start Guide is also available.  A Chromebook will not work.

As the online instructor I will monitor your progress and advise you as appropriate via email, telephone, or chat room discussions. You will be evaluated by means of tests, assignments, and projects.

Distance Learning Student Information

●     Blackboard Help:  http://irt.austincc.edu/blackboard/studentsupport.php
●     ACC student Help: http://www.austincc.edu/help
●     Student Accessibility Services: http://www.austincc.edu/support-and-services/services-for-students/student-accessibility-services-and-assistive-technology
●     Student Services Link (Academic & General): http://www.austincc.edu/support-and-services/services-for-students/student-accessibility-services-and-assistive-technology

REQUIRED TEXTS/MATERIALS/SOFTWARE

Contemporary Advertising and Integrated Marketing Communication, by Arens, Weigold, Arens, 17e.  This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see First Day 17 edition/ New York, NY: McGraw-Hill education 2017)

Purchasing course materials

This course is part of a new program at ACC called First Day Access (FDA.)   When students register for the course, they are automatically charged a fee for course materials.    There are two advantages to this. 

The cost of the materials in this program is substantially less than the cost through the bookstore and also substantially less than the publisher would charge for the materials directly from their website.

The materials are available to the student on the first day, so students are less likely to get behind. 

Students can opt out of this program, which means they will get a refund of what they paid for materials.   But then they will be responsible for purchasing the materials in another way and other ways are more expensive.   This is available for a short period of time after the first day of class (at least a week in any session and two weeks in the 16-week session.) 

Required materials:

Digital access

Optional materials:

• Downloadable e-book for the textbook
• Looseleaf version of the textbook
• Bound version of the textbook

There are three ways to purchase the materials.

ACC’s Opt-In program

Electronic access for this text and downloadable e-book through Yuzu.  Paid through ACC tuition & fees, with the same rules and deadlines for refunds as ACC tuition and fees. 
(A full refund if done by the day before classes begin, and a 70% refund if done after then but before the “census date”.)  

       SUPPORT:

 If you need any Technical Support, please contact McGraw-Hill Customer Experience at (800) 331-5094                                                         

Please be sure to get your case number for future reference when you call the CXG line.

 FAQs:  http://www.connectstudentsuccess.com/

INSTRUCTIONAL METHODOLOGY

This is an Online course.

DISTANCE EDUCATION ONLINE COURSE INFORMATION

Online courses are designed for anyone, who has scheduling problems, work-schedules that conflict with normal class times, or any reason they may have. Some students are concerned about the transferability or status of ONL courses. The course content, college credit and transferability are equivalent to those offered in the classroom.  The first step to success is your Distance Learning MANDATORY course orientation on August 26, 2024.  The Mandatory Orientation is in Blackboard.  Click the Course Content link on the menu and then click the Orientation link and follow the instructions to complete the Orientation.

Principles of Advertising 2327 is an interactive training system that combines electronic learning materials with online instructor guidance and expertise.  It is accessed via the Internet from the student's computer at home or work or in an ACC lab, any time. Concepts are presented through the textbook, the Publishers Web site, information on the instructor's Web site, and Blackboard.

You will cover the same material as in a regular class. You must have access to the Internet and an email account. The primary framework for instruction is the Internet. The Interactive capabilities such as email and listserv, access to library on-line, office hours, discussion forums, facilitate student to instructor communication. This asynchronous learning allows students who have other responsibilities to participate in course offerings. Being able to send a message to the instructor at any time, instead of traveling to the campus during the instructor's posted office hours, makes it possible for those who have limited or no time beyond the normal class time to talk to the instructor.

Course content is delivered in Blackboard. This syllabus, assignments, core course information, announcements, structured student activities, and discussion information are all located in Blackboard. You will view web pages, send and receive email, download files, and upload files you have created using ACC’s Blackboard system. If you do not have an ACCeID you will need to activate it by going to the “First-time login” link at http://www.austincc.edu/acceid/step1.htm.  Go to http://acconline.austincc.edu for student entry into Blackboard.  You will need your student ID and password to log into Blackboard.  Blackboard access is available the first day of the semester. You must complete your MANDATORY course orientation in Blackboard.

You must be able to communicate with the instructor by email.  You need an individual account, which is not shared with anyone else.  In EVERY email message you send me, the subject line must include COMM 2327, DIL.  Also, your first and last name must be included somewhere in the message.

Tests will be taken in blackboard on Respondus Lockdown Browser.

As the online instructor I will monitor your progress and advise you as appropriate via email, telephone, or chat room discussions. You will be evaluated by means of tests, assignments, and projects.

Distance Learning Student Information is available at http://dl.austincc.edu/students/#Resources
Distance Learning Help Line, 1-512-223-8026, Toll free 1-888-223-8026 or dl@austincc.edu. Distance Learning Help Line is open 8am to 5pm Monday-Friday.

STUDENT TECHNOLOGY SUPPORT

Austin Community College provides free, secure drive-up WiFi to students and employees in the parking lots of all campus locations. WiFi can be accessed seven days a week, 7 am to 11 pm. Additional details are available at https://www.austincc.edu/sts.

Students who do not have the necessary technology to complete their ACC courses can request to borrow devices from Student Technology Services. Available devices include iPads, webcams, headsets, calculators, etc. Students must be registered for a credit course, Adult Education, or Continuing Education course to be eligible. For more information, including how to request a device, visit http://www.austincc.edu/sts.  It is your responsibility to make sure you have the necessary working equipment to be successful in this course.

Student Technology Services offers phone, live-chat, and email-based technical support for students and can provide support on topics such as password resets, accessing or using Blackboard, access to technology, etc. To view hours of operation and ways to request support, visit http://www.austincc.edu/sts.

CHAPTER ASSIGNMENTS/EXAMS FOR 16 WEEK CLASS

You must complete the following chapter assignments. Chapters 1-18 (The Advertising Experience) or end-of-chapter questions have a value of 10 points.  The total value of the end-of-chapter assignments is 180 points. Assignments must be placed in Blackboard by midnight on the day the assignment is due.  The Mandatory Orientation is in Blackboard.  Click the Course Content link on the menu and then click the Orientation link and follow the instructions to complete the Orientation.  You must also complete the Biography as part of the Orientation.  Assignments have a value of 400 points.  Assignments must be turned by midnight on due date. Assignments are in Blackboard and you can complete the assignments early.

COMMON COURSE LEARNING OBJECTIVES/OUTCOMES

• Identify types, functions, and characteristics of historical and modern advertising.
• Demonstrate understanding of advertising in the economic and social system.
• Demonstrate understanding of advertising regulations and ethical implications.
• Analyze advertising content and media strategy.
• Identify various tools and technologies employed in producing advertising messages

PRINCIPLES OF ADVERTISING, COMM 2327, 16 WEEK DIL
 

Section Specific Information

FALL - PRINCIPLES OF ADVERTISING 2327 
16-week session
Section 89536-001 (16 week)
Cypress Creek Campus is my home campus
Mandatory Online orientation in Blackboard, August 26, 2024

INSTRUCTOR SPECIFIC INFORMATION

Professor of Marketing
Department Chair Marketing, Fashion Marketing, Financial Management, Real Estate, and Business Administration
Austin Community College 
Cypress Creek Campus
1555 Cypress Creek Road
Cedar Park, Texas 78613

Office: 2204.8
Office hours are in Lighthouse
Other times can be arranged on an individual basis
Phone: 512.223.2072
Email: ina@austincc.edu
My LinkedIn Page

Departmental Web Sites
Marketing
Real Estate
Finance
Business Administration
 
Departmental Facebook Pages
Marketing  
Real Estate  
 

PLEASE NOTE: Complete course information is in Blackboard.  This is not all the information you need in order to be successful in this course.  This is only the course syllabus.  You must be officially enrolled in the course to access Blackboard.  Click here for Blackboard access. You will need your student ID and password to log into Blackboard. 

COURSE CATALOG DESCRIPTION

COMM 2327 PRINCIPLES OF ADVERTISING (3-3-0).   Fundamentals of Advertising including marketing theory and strategy, copy writing, design and selection of media.  Skills: R Course Type: T.

Credit Hours: 3
Classroom Contact Hours per week: 3
No Lab Hours

COURSE RATIONALE

The purpose of this course is to offer cutting-edge thinking on Advertising including “new” media options such as Advertising on the World Wide Web and explain how advertising works in the real world.  Advertising and brand promotion are a large part of the rise in consumer and Advertising culture.  This course provides a solid understanding of fundamentals and provides a structure for understanding why much of the conventional wisdom in Advertising is no longer working well.  Principles of Advertising is not just about textbook learning: it challenges students to use their critical/creative skills in all aspects of Business and Advertising, not just those covered in this course.

PREREQUISITES

There are no prerequisites for this course

COMMON COURSE LEARNING OBJECTIVES/OUTCOMES

• Identify types, functions, and characteristics of historical and modern advertising.
• Demonstrate understanding of advertising in the economic and social system.
• Demonstrate understanding of advertising regulations and ethical implications.
• Analyze advertising content and media strategy.
• Identify various tools and technologies employed in producing advertising messages

.

REQUIRED TEXTS/MATERIALS/SOFTWARE

Contemporary Advertising and Integrated Marketing Communication, by Arens, Weigold, Arens, 17e.  This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see First Day 17 edition/ New York, NY: McGraw-Hill education 2017)

Purchasing course materials

This course is part of a new program at ACC called First Day Access (FDA.)   When students register for the course, they are automatically charged a fee for course materials.    There are two advantages to this. 

The cost of the materials in this program is substantially less than the cost through the bookstore and also substantially less than the publisher would charge for the materials directly from their website.

The materials are available to the student on the first day, so students are less likely to get behind. 

Students can opt out of this program, which means they will get a refund of what they paid for materials.   But then they will be responsible for purchasing the materials in another way and other ways are more expensive.   This is available for a short period of time after the first day of class (at least a week in any session and two weeks in the 16-week session.) 

Required materials:

Digital access

Optional materials:

• Downloadable e-book for the textbook
• Looseleaf version of the textbook
• Bound version of the textbook

There are three ways to purchase the materials.

ACC’s Opt-In program

Electronic access for this text and downloadable e-book through Yuzu.  Paid through ACC tuition & fees, with the same rules and deadlines for refunds as ACC tuition and fees. 
(A full refund if done by the day before classes begin, and a 70% refund if done after then but before the “census date”.)  

       SUPPORT:

 If you need any Technical Support, please contact McGraw-Hill Customer Experience at (800) 331-5094                                                         

Please be sure to get your case number for future reference when you call the CXG line.

 FAQs:  http://www.connectstudentsuccess.com/

INSTRUCTIONAL METHODOLOGY

This is an Online course.

DISTANCE EDUCATION ONLINE COURSE INFORMATION

Online courses are designed for anyone, who has scheduling problems, work-schedules that conflict with normal class times, or any reason they may have. Some students are concerned about the transferability or status of ONL courses. The course content, college credit and transferability are equivalent to those offered in the classroom.  The first step to success is your Distance Learning MANDATORY course orientation on August 26, 2024.  The Mandatory Orientation is in Blackboard.  Click the Course Content link on the menu and then click the Orientation link and follow the instructions to complete the Orientation.

Principles of Advertising 2327 is an interactive training system that combines electronic learning materials with online instructor guidance and expertise.  It is accessed via the Internet from the student's computer at home or work or in an ACC lab, any time. Concepts are presented through the textbook, the Publishers Web site, information on the instructor's Web site, and Blackboard.

You will cover the same material as in a regular class. You must have access to the Internet and an email account. The primary framework for instruction is the Internet. The Interactive capabilities such as email and listserv, access to library on-line, office hours, discussion forums, facilitate student to instructor communication. This asynchronous learning allows students who have other responsibilities to participate in course offerings. Being able to send a message to the instructor at any time, instead of traveling to the campus during the instructor's posted office hours, makes it possible for those who have limited or no time beyond the normal class time to talk to the instructor.

Course content is delivered in Blackboard. This syllabus, assignments, core course information, announcements, structured student activities, and discussion information are all located in Blackboard. You will view web pages, send and receive email, download files, and upload files you have created using ACC’s Blackboard system. If you do not have an ACCeID you will need to activate it by going to the “First-time login” link at http://www.austincc.edu/acceid/step1.htm.  Go to http://acconline.austincc.edu for student entry into Blackboard.  You will need your student ID and password to log into Blackboard.  Blackboard access is available the first day of the semester. You must complete your MANDATORY course orientation in Blackboard.

You must be able to communicate with the instructor by email.  You need an individual account, which is not shared with anyone else.  In EVERY email message you send me, the subject line must include COMM 2327, DIL.  Also, your first and last name must be included somewhere in the message.

Tests will be taken in blackboard on Respondus Lockdown Browser.

As the online instructor I will monitor your progress and advise you as appropriate via email, telephone, or chat room discussions. You will be evaluated by means of tests, assignments, and projects.

Distance Learning Student Information is available at http://dl.austincc.edu/students/#Resources
Distance Learning Help Line, 1-512-223-8026, Toll free 1-888-223-8026 or dl@austincc.edu. Distance Learning Help Line is open 8am to 5pm Monday-Friday.

STUDENT TECHNOLOGY SUPPORT

Austin Community College provides free, secure drive-up WiFi to students and employees in the parking lots of all campus locations. WiFi can be accessed seven days a week, 7 am to 11 pm. Additional details are available at https://www.austincc.edu/sts.

Students who do not have the necessary technology to complete their ACC courses can request to borrow devices from Student Technology Services. Available devices include iPads, webcams, headsets, calculators, etc. Students must be registered for a credit course, Adult Education, or Continuing Education course to be eligible. For more information, including how to request a device, visit http://www.austincc.edu/sts.  It is your responsibility to make sure you have the necessary working equipment to be successful in this course.

Student Technology Services offers phone, live-chat, and email-based technical support for students and can provide support on topics such as password resets, accessing or using Blackboard, access to technology, etc. To view hours of operation and ways to request support, visit http://www.austincc.edu/sts.

GRADING SYSTEM

I have the exams set up in Respondus Lockdown Browser.  Here’s the instructions you will need and the link to downloading the Browser.  I have placed the Practice Exam and Exams in the Menu in blackboard.  The Practice Exam can be taken multiple times, it is there for the purpose of helping you set up Respondus correctly, it does not count as a grade.  After you download the Browser you should practice taking the Practice Exam to make sure everything is up and working.  You can take it multiple times.  You will need to download the Respondus LockDown Browser and have at least a webcam in order to use the tool. Complete Instructions Are In Blackboard.

https://download.respondus.com/lockdown/download.php?id=999134577

Windows 10 is required on PCs and Mac OS X on Mac's. You will need a camera on your computer.  Review the System requirements for the complete requirements.  In addition to the brief informational video, a Student Quick Start Guide is also available.  A Chromebook will not work.

As the online instructor I will monitor your progress and advise you as appropriate via email, telephone, or chat room discussions. You will be evaluated by means of tests, assignments, and projects.

Distance Learning Student Information

●     Blackboard Help:  http://irt.austincc.edu/blackboard/studentsupport.php
●     ACC student Help: http://www.austincc.edu/help
●     Student Accessibility Services: http://www.austincc.edu/support-and-services/services-for-students/student-accessibility-services-and-assistive-technology
●     Student Services Link (Academic & General): http://www.austincc.edu/support-and-services/services-for-students/student-accessibility-services-and-assistive-technology

GRADING

Exam reviews are in Blackboard.  I encourage you to use this as a great study review.

Grades will be based on the following areas of performance.
Exams consist of 50 multiple choice questions with a value of 3 points per question.

Exam One 150 points - Chapters 1,2,3,4,5
Exam Two 150 points - Chapters 6,7,8,9,10
Exam Three 150 points - Chapters 11,12,13,14
Final 150 points - Chapters 15,16,17,18
Exams Total 600 points

Project 1, 50 points
Project 2, 50 points

End-of-Chapter Assignments, 190 points
Discussion Board Participation, 110 points
Projects 1 and 2, 100 points
Assignments will total 400 points
Exams plus assignments equal 1000

A=900-1000points// B=800-899 points// C=700-799 points// D=600-699 points F Below 600 points.

IMPORTANT DATES FOR FALL 2024 16 WEEK DIL
What We Will Do in This Class

Exam One, Sept 23, 2024
Exam Two, Oct 21, 2024
Exam Three, Nov 18, 2024
Final, Take on Dec 11, 2024

Students who take the exam late will receive a penalty of 10%.

Extra Credit is due the same day as the exam.

Discussion Board One, Sept 9, 2024
Discussion Board Two, Sept 30, 2024
Discussion Board Three, Nov 4, 2024
Discussion Board Four, Nov 27, 2024

Project 1 due October 14, 2024
Project 2 due November 13, 2024

Notice that it is possible to earn quite a lot of credit in this course for work other than tests.   For instance, a student who is struggling in this class might only make a 90 on a test.  This is a fairly low grade, since it is 90/150 = 60%, which is equivalent to a D on that test.   Suppose this student made that grade on each of the four tests, so his total points for the tests was 4x90 = 360.    If he also did all the non-test work in the course perfectly, he could earn 400 points, and so his point total is 760, which is a grade of C. 

November 21, 2024 is the last day to drop.

COURSE POLICIES

The information below includes Departmental Policies on Attendance, Incompletes, Withdrawals, Missed Exam and Late Work Policies

• Attendance/Class Participation Policy: “Regular and timely class participation in discussions and completion of work is expected of all students.  If attendance or compliance with other course policies is unsatisfactory, the instructor may withdraw students from the class.”  “The student is responsible for communicating with their professor during the closure and completing any assignments or other activities designated by their professor.”
   
• Incomplete Policy:  An incomplete will only be granted to a student in rare circumstances.  Generally, to receive a grade of I, a student must have completed all examinations and assignments to date, be passing, and have personal circumstances that prevent course completion that occur after the deadline to withdraw with a grade of W. A grade of I also requires approval by the Department Chair and completion and submission of the Incomplete Grade form signed by the faculty member (and student if possible.)
  
  If a grade of I is given, the remaining course work must be completed by a date set by the student and professor. This date may not be later than the last day to withdraw from a course in the next semester, which is around three or four weeks from the end of that semester. 
  
  As soon as possible after the “personal circumstances that prevent course completion” occur, the student shall contact the instructor in writing explaining the situation.  The instructor or the student may request a meeting (which may be done virtually or in person) if desired in order to clarify the situation and the proposed plan to complete the course. All of this MUST be completed before the official end of classes for the semester. 

1. The instructor will report to the department chair the circumstances and the proposed plan to complete the work. This must be done no more than one day after the official end of the semester.   After discussion as needed, the Department Chair will inform the faculty member by email whether it is approved or not. The faculty member is responsible for retaining this email message.  
2. After receiving approval from the department chair, the faculty member will submit the grade of I at the time needed to ensure that class grades are submitted on time.  
    
3. The faculty member will complete the form, including all requirements to complete the course and the due date, sign (by typing in name) and then email it to the student.  The student will then complete his/her section, sign (by typing in name), and return the completed form to the faculty member to complete the agreement.  A copy of the fully completed form can then be emailed by the faculty member to the student and the department chair for each grade of Incomplete that the faculty member submits at the end of the semester.
4. The student must complete all remaining work by the date specified on the form above.  This date is determined by the instructor in collaboration with the student, but it may not be later than the final withdrawal deadline in the subsequent long semester.  
5. Students will retain access to the course Blackboard page through the subsequent semester in order to submit work and complete the course. Students will be able to log on to Blackboard and have access to the course section materials, assignments, and grades from the course and semester in which the Incomplete was awarded.  
6. When the student completes the required work by the Incomplete deadline, the instructor will submit an electronic Grade Change Form to change the student’s performance grade from an “I” to the earned grade of A, B, C, D, or F.  If an Incomplete is not resolved by the deadline, the grade automatically converts to an “F.”  Approval to carry an Incomplete for longer than the following semester or session deadline must be approved at several levels, including the Department Chair and others.  This is seldom granted.

• Withdrawal Policy:  If you do not make progress in the course or have excess absences I reserve the right to withdraw you from this course.  If you are unable to complete this course due to illness, moving, etc., please officially drop or you will receive an F.
  
  It is the responsibility of each student to ensure that his or her name is removed from the rolls should they decide to withdraw from the class.  The instructor does, however, reserve the right to drop a student should he or she feel it is necessary.  If a student decides to withdraw, he or she should also verify that the withdrawal is recorded before the Final Withdrawal Date.  The student is also strongly encouraged to keep any paperwork in case a problem arises. 
  
  Students are responsible for understanding the impact that withdrawal from a course may have on their financial aid, veterans’ benefits, and international student status.  Per state law, students enrolling for the first time in Fall 2007 or later at any public Texas college or university may not withdraw (receive a “W”) from more than six courses during their undergraduate college education. Some exemptions for good cause could allow a student to withdraw from a course without having it count toward this limit. Students are strongly encouraged to meet with an advisor when making decisions about course selection, course loads, and course withdrawals.”
   
• Missed Exam and Late Work Policy:  If you miss an exam you have 48 hours to contact me and arrange to take the exam as soon as possible.  You will then have 5 days to take a make-up exam.  Late exams have a 10% penalty.  The final must be taken at the scheduled time.  There is no make-up for the final.  Assignments will not be accepted late.  Academic work submitted will be your thought, research, or self-expression.  Absolutely no Plagiarism.

CHAPTER ASSIGNMENTS/EXAMS FOR 16 WEEK CLASS

You must complete the following chapter assignments. Chapters 1-18 (The Advertising Experience) or end-of-chapter questions have a value of 10 points.  The total value of the end-of-chapter assignments is 180 points. Assignments must be placed in Blackboard by midnight on the day the assignment is due.  The Mandatory Orientation is in Blackboard.  Click the Course Content link on the menu and then click the Orientation link and follow the instructions to complete the Orientation.  You must also complete the Biography as part of the Orientation.  Assignments have a value of 400 points.  Assignments must be turned by midnight on due date. Assignments are in Blackboard and you can complete the assignments early.

ADVERTISING ASSIGNMENTS/PROJECTS

You must complete all of the assignments and projects listed below.

Project 1 (50 points)
(Chapter 9)

You are required to analyze a television commercial.  Go to http://www.superbowl-ads.com/  If this does not work, then type in Super Bowl Ads in the search area.  Here you will find all Super Bowl commercials and the Top 10 ads of all time.  Pick a Super Bowl Ad or Top 10 Ad.  You will watch the ad and write a review. (LO 2, 3, 4)

Television commercials are a specific type of art and they are created to persuade the consumer to buy a specific product.  Your analysis must include the following:

• Identify the ad and specific product being advertised and describe the ad completely, especially the importance of creativity in media planning for the ad.
• Discuss the message being conveyed and was this ad shown only once or more – reach and frequency of the ad.
• What does the message appeal to?
• What does the ad show, people, products, scenery, etc?
• What image is portrayed?
• Is the ad a slice-of-life, fear, humor, sex, or other type of ad?
• What is the mood of the ad, colors used, music played?
• Is the ad memorable?
• Would the TV ad be as effective on the internet?
• Be sure to include your opinion (have a specific point of view, love it or hate it) about why this ad is successful or not.

Oct 14, 2024 is when this assignment is due.  Place in Blackboard by midnight of the due date.

Project 2 (50 points)
(Chapter 14)

Page 350 has a Portfolio Review of the greatest ads ever and Dumb Ways to Die is on the list (according to Ad Age’s list)
Ads are designed with a specific target audience in mind.  Review the 2013 Cannes Lions International Festival of Creativity winner – Dumb Ways to Die.  It won a record 5 Grand Prix awards, 18 Gold Lions, 3 Silver Lions, and 2 Bronze Lions.  This is the most ever awarded for 1 campaign in their 59-year history. (LO 3,4) Yes this is an old campaign and still considered one of the most successful ever!

https://www.youtube.com/watch?v=IJNR2EpS0jw

https://en.wikipedia.org/wiki/Dumb_Ways_to_Die

Answer the following questions for this assignment.

Provide a description of the consumer the ad appears to target.

What are the demographics of these consumers (age, sex, race, income, education, etc)

How do the ads break through the perceptual screens of the target audience?

Why did they utilize both TV and radio ads?

Would this ad be effective outside in the U.S., why or why not?

Nov 13, 2024 is when this assignment is due.  Place in Blackboard by midnight of the due date

DISCUSSION BOARD PARTICIPATION (100 points)

You are expected to read the Chapters and participate in the bulletin board discussions.  In order to earn the full 100 points, you must participate in all bulletin board discussions.  To earn points, you must participate by either stating your comments to the topic (that I provide) or responding to your classmates’ posts.  Comments should be well thought out and in complete sentences.  You should check the bulletin board at least twice a week for any bulletin boards that may be established in order to discuss a topic.  More information about bulletin board discussions will be provided in Blackboard.

EXTRA CREDIT

When you take your exam, you may earn an additional 20 points per exam by completing the assignment listed in the course content. Extra credit is due no later than the same day the exam is due.  It can be completed and turned in early!
Read or view the article/video and answer (briefly) the questions listed at the end of the article or video.  

COLLEGE POLICIES

Health & Safety Protocols

Operational areas of ACC campuses and centers are fully open and accessible through all public entrances.  The college encourages its staff, faculty, and students to be mindful of the well-being of all individuals on campus.  If you feel sick, feverish, or unwell, please do not come to campus.

Some important things to remember:

• If you have not done so, ACC encourages all students, faculty, and staff to get vaccinated. COVID-19 vaccines are now widely available throughout the community. Visit www.vaccines.gov/ to find a vaccine location near you.
• Campuses are open to faculty, staff, and students.  The college and its departments and offices may invite internal and external guests to their events and activities, though access is still restricted for external parties seeking to host activities at ACC.  The college’s Appian Health Screening App remains available to everyone who visits campus. This continues to be a good way to check your own health before coming to class or work. 
• If you are experiencing COVID-19-related symptoms, please get a COVID-19 test as soon as possible before returning to an ACC facility.  Testing is now widely available.  To find testing locations near you, click this link.
   

• If you test positive, please report it on the ACC self-reporting tool located here.
   

• ACC continues to welcome face masks on campus.  Per CDC guidelines, face masks remain a good way to protect yourself from COVID-19. 
   
• The college asks that we all continue to respect the personal space of others. We are encouraging 3 feet of social distancing.
   
• Please be sure to carry your student, faculty, or staff ID badge at all times while on campus.
   

Because of the everchanging situation, please go to ACC’s Covid website at https://www.austincc.edu/coronavirus?ref=audiencemenu for the latest updates and guidance.

Statement on Academic Integrity

Austin Community College values academic integrity in the educational process.  Acts of academic dishonesty/misconduct undermine the learning process, present a disadvantage to students who earn credit honestly, and subvert the academic mission of the institution. The potential consequences of fraudulent credentials raise additional concerns for individuals and communities beyond campus who rely on institutions of higher learning to certify students' academic achievements and expect to benefit from the claimed knowledge and skills of their graduates. Students must follow all instructions given by faculty or designated college representatives when taking examinations, placement assessments, tests, quizzes, and evaluations.  Actions constituting scholastic dishonesty include, but are not limited to, plagiarism, cheating, fabrication, collusion, falsifying documents, or the inappropriate use of the college’s information technology resources.  Further information is available at https://www.austincc.edu/about-acc/academic-integrity-and-disciplinary-process

 Student Rights & Responsibilities

Students at ACC have the same rights and protections under the Constitution of the United States. These rights include freedom of speech, peaceful assembly, petition and association. As members of the community, students have the right to express their own views, but must also take responsibility for according the same rights to others and not interfere or disrupt the learning environment. Students are entitled to fair treatment, are expected to act consistently with the values of the college, and obey local, state, and federal laws. www.austincc.edu/srr

As a student of Austin Community College, you are expected to abide by the Student Standards of Conduct. https://www.austincc.edu/students/students-rights-and-responsibilities/student-standards-of-conduct 

Senate Bill 212 and Title IX Reporting Requirements 

Under Senate Bill 212 (SB 212), the faculty and all College employees are required to report any information concerning incidents of sexual harassment, sexual assault, dating violence, and stalking committed by or against an ACC student or employee. Federal Title IX law and College policy also require reporting incidents of sex- and gender-based discrimination and sexual misconduct. This means faculty and non-clinical counseling staff cannot keep confidential information about any such incidents that you share with them.

If you would like to talk with someone confidentiality, please contact the District Clinical Counseling Team who can connect you with a clinical counselor on any ACC campus:  (512) 223-2616, or to schedule online:  https://www.austincc.edu/students/counseling . 

While students are not required to report, they are encouraged to contact the Compliance Office for resources and options:  Charlene Buckley, District Title IX Officer, (512) 223-7964; compliance@austincc.edu.

 If a student makes a report to a faculty member, the faculty member will contact the District Title IX Officer for follow-up.

 Student Complaints

A defined process applies to complaints about an instructor or other college employee. You are encouraged to discuss concerns and complaints with college personnel and should expect a timely and appropriate response. When possible, students should first address their concerns through informal conferences with those immediately involved; formal due process is available when informal resolution cannot be achieved.

Student complaints may include (but are not limited to) issues regarding classroom instruction, college services and offices on the basis of actual or perceived race, color, national origin, religion, age, gender, gender identity, sexual orientation, political affiliation, or disability.

Further information about the complaints process, including the form used to submit complaints, is available at: http://www.austincc.edu/students/students-rights-and-responsibilities/student-complaint-procedures

Statement on Privacy

The Family Educational Rights and Privacy Act (FERPA) protects confidentiality of students’ educational records. Grades cannot be provided by faculty over the phone, by e-mail, or to a fellow student.  Class grades are posted only in Blackboard.

 Recording Policy

To ensure compliance with the Family Education Rights and Privacy Act (FERPA), student recording of class lectures or other activities is generally prohibited without the explicit written permission of the instructor and notification of other students enrolled in the class section.  Exceptions are made for approved accommodations under the Americans with Disabilities Act. 

Recording of lectures and other class activities may be made by faculty to facilitate instruction, especially for classes taught remotely through BlackBoard Collaborate or another platform.  Participation in such activities implies consent for the student to be recorded during the instructional activity.  Such recordings are intended for educational and academic purposes only.

Safety Statement

Health and safety are of paramount importance in classrooms, laboratories, and field activities. Students are expected to learn and comply with ACC environmental, health and safety procedures and agree to follow ACC safety policies.  Emergency Procedures posters and Campus Safety Plans are posted in each classroom and should be reviewed at the beginning of each semester.  All incidents (injuries/illness/fire/property damage/near miss) should be immediately reported to the course instructor. Additional information about safety procedures and how to sign up to be notified in case of an emergency can be found at http://www.austincc.edu/emergency

Everyone is expected to conduct themselves professionally with respect and courtesy to all. Anyone who thoughtlessly or intentionally jeopardizes the health or safety of another individual may be immediately dismissed from the day’s activity and will be referred to the Dean of Student Services for disciplinary action.

In the event of disruption of normal classroom activities due to an emergency situation or an outbreak of illness, the format for this course may be modified to enable completion of the course. In that event, students will be provided an addendum to the class syllabus that will supersede the original version.

Campus Carry

The Austin Community College District concealed handgun policy ensures compliance with Section 411.2031 of the Texas Government Code (also known as the Campus Carry Law), while maintaining ACC’s commitment to provide a safe environment for its students, faculty, staff, and visitors.  Beginning August 1, 2017, individuals who are licensed to carry (LTC) may do so on campus premises except in locations and at activities prohibited by state or federal law, or the college’s concealed handgun policy. 

It is the responsibility of license holders to conceal their handguns at all times.  Persons who see a handgun on campus are asked to contact the ACC Police Department by dialing 512-223-1231.   Please refer to the concealed handgun policy online at http://austincc.edu/campuscarry

Discrimination Prohibited

The College seeks to maintain an educational environment free from any form of discrimination or harassment including but not limited to discrimination or harassment on the basis of race, color, national origin, religion, age, sex, gender, sexual orientation, gender identity, or disability.

Faculty at the College are required to report concerns regarding sexual misconduct (including all forms of sexual harassment and sex and gender-based discrimination) to the Manager of Title IX/Title VI/ADA Compliance.  Licensed clinical counselors are available across the District and serve as confidential resources for students.

Additional information about Title VI, Title IX, and ADA compliance can be found in the ACC Compliance Resource Guide available at:

https://drive.google.com/file/d/1xfmZHOPD_H1wgGKq1N7Irv6gvXxOXzbZ/view

Use of ACC email

All College e-mail communication to students will be sent solely to the student’s ACCmail account, with the expectation that such communications will be read in a timely fashion. ACC will send important information and will notify students of any college- related emergencies using this account. Students should only expect to receive email communication from their instructor using this account.  Likewise, students should use their ACCmail account when communicating with instructors and staff.  Information about ACC email accounts, including instructions for accessing it, are available at:  http://www.austincc.edu/help/accmail/questions-and-answers

Use of the Testing Center

The Testing Centers will allow only limited in person testing and testing time will be limited to the standard class time, typically one and one-half hours.  Specifically, only the following will be allowed in the Testing Centers:

Student Accessibility Services (SAS) Testing: All approved SAS testing

Assessments Tests: Institutionally approved assessment tests (e.g., TSIA or TABE)

Placement Tests: Placement tests (e.g., ALEKS)

Make-Up Exams (for students who missed the original test): Make-up testing is available for all lecture courses but will be limited to no more than 25% of students enrolled in each section for each of four tests

Programs incorporating industry certification exams: Such programs (e.g., Microsoft, Adobe, etc.) may utilize the ACC Business Assessment Center for the industry certification exams (BACT) at HLC or RRC

Exams for my course are taken in Blackboard in Respondus Lockdown Browser.  More information will be in Blackboard.

STUDENT SUPPORT SERVICES

The success of our students is paramount, and ACC offers a variety of support services to help, as well as providing numerous opportunities for community engagement and personal growth.

Student Support

ACC strives to provide exemplary support to its students and offers a broad variety of opportunities and services.  Information on these campus services and resources is available at  http://www.austincc.edu/students.  A comprehensive array of student support services is available online at:

https://www.austincc.edu/coronavirus/remote-student-support 

Student Accessibility Services

Austin Community College (ACC) is committed to providing a supportive, accessible, and inclusive learning environment for all students.  Each campus offers support services for students with documented disabilities. Students with disabilities who need classroom, academic or other accommodations must request them through Student Accessibility Services (SAS).

Students are encouraged to request accommodations prior to the beginning of the semester, otherwise the provision of accommodations may be delayed.  Students who have received accommodations from SAS for this course will provide the instructor with the legal document titled “Faculty Notification Letter” (FNL) through the Accessible Information Management (AIM) portal.

Until the instructor receives the FNL, accommodations should not be provided.  Once the FNL is received, accommodations must be provided.  Accommodations are not retroactive, so it is in the student’s best interest to request their accommodations as soon as possible prior to the beginning of the semester.

Please contact SAS@austincc.edu for more information.

Academic Support

ACC offers academic support services on all of its campuses. These services, which include online tutoring, academic coaching, and supplemental instruction, are free to enrolled ACC students. Tutors are available in a variety of subjects ranging from accounting to pharmacology. Students may receive these services on both a drop-in and referral basis. 

An online tutor request can be made here:

https://de.austincc.edu/bbsupport/online-tutoring-request/

Additional tutoring information can be found here:

austincc.edu/onlinetutoring

Library Services

ACC Library Services offers both in-person and extensive online services, with research and assignment assistance available in-person during limited hours of service. Although all college services are subject to change, plans include ACC students signing up for study space and use of computers at open libraries, extensive online instruction in classes, online reference assistance 24/7 and reference with ACC faculty librarians. In addition, currently enrolled students, faculty and staff can access Library Services online (also 24/7) via the ACC Library website and by using their ACCeID to access all online materials (ebooks, articles from library databases, and streaming videos). ACC Libraries offer these services in numerous ways such as: "Get Help from a Faculty Librarian: the 24/7 Ask a Librarian chat service," an online form for in-depth research Q and A sessions, one-on-one video appointments, email, and phone (voicemail is monitored regularly).

Library Website: http://library.austincc.edu

Library Information & Services during COVID-19: https://researchguides.austincc.edu/LSinfoCOVID19

Ask a Librarian 24/7 chat and form: https://library.austincc.edu/help/ask.php

Library Hours of Operation by Location: https://library.austincc.edu/loc/

Email: library@austincc.edu

Student Organizations

ACC has over seventy student organizations, offering a variety of cultural, academic, vocational, and social opportunities.  They provide a chance to meet with other students who have the same interests, engage in service-learning, participate in intramural sports, gain valuable field experience related to career goals, and much else.  Student Life coordinates many of these activities, and additional information is available at http://sites.austincc.edu/sl/.

The Marketing Department is a Collegiate DECA Chapter, which prepares students for careers in marketing, finance, hospitality, and management through events, competition, leadership opportunities, scholarships, awards, and interaction with business leaders and peers.  Membership for ACC students is free.

Personal Support

Resources to support students are available at every campus. To learn more, ask your professor or visit the campus Support Center. All resources and services are free and confidential. Some examples include, among others:  

Food resources including community pantries and bank drives can be found here:

https://www.centraltexasfoodbank.org/food-assistance/get-food-now

Assistance with childcare or utility bills is available at any campus Support Center: http://www.austincc.edu/students/support-center.

The Student Emergency Fund can help with unexpected expenses that may cause you to withdraw from one or more classes: http://www.austincc.edu/SEF.

Help with budgeting for college and family life is available through the Student Money Management Office: http://sites.austincc.edu/money/.  

A full listing of services for student parents is available at: https://www.austincc.edu/students/child-care

The CARES Act Student Aid will help eligible students pay expenses related to COVID-19: 

https://www.austincc.edu/coronavirus/cares-act-student-aid.   

Mental health counseling services are available throughout the ACC Student Services District to address personal and or mental health concerns: http://www.austincc.edu/students/counseling .

If you are struggling with a mental health or personal crisis, call one of the following numbers to connect with resources for help.  However, if you are afraid that you might hurt yourself or someone else, call 911 immediately.

Free Crisis Hotline Numbers:

Austin / Travis County 24-hour Crisis & Suicide hotline: 512-472-HELP (4357)

The Williamson County 24-hour Crisis hotline: 1-800-841-1255

Bastrop County Family Crisis Center hotline: 1-888-311-7755

Hays County 24 Hour Crisis Hotline: 1-877-466-0660

National Suicide Prevention Lifeline: 988 or 1-800-273-TALK (8255)

Crisis Text Line: Text “home” to 741741

Substance Abuse and Mental Health Services Administration (SAMHSA) National Helpline:   1-800-662-HELP (4357)

National Alliance on Mental Illness (NAMI) Helpline:1-800-950-NAMI (6264)