BUSI-1301 Business Principles
Margarita Burciaga
Credit Fall 2024
Section(s)
BUSI-1301-015 (89351)
LEC W 6:00pm - 8:30pm DIL DLS DIL
Course Requirements
Textbook: UNDERSTANDING BUSINESS – THE CORE by Nickels, McHugh, McHugh 3rd Edition ISBN 13 : 9781265124076
NOTE: There are several past editions for this book and they may work for you. Old editions (2e ISBN 978-1-264-05959-1 ; ISBNs 978-1-260-13774-3 or 978-1-259-86929-7) should work, but the chapters don’t always correspond perfectly. If $$ is an issue, find a used version of the book, buy or rent online, and it should work.
None of the online modules are required for this class.
Additional Resources:
Students must have access to:
- A computer meeting the minimal requirements for assignments, quizzes, and exams.
- A good and stable WI-Fi connection for one-time sitting quiz/exam taking.
- Microsoft Office 2010, 2013, or 2016 for the completion of assignments.
Readings
Course Subjects
*May be subject to change at the discretion of the Instructor
Chapter 1-Exploring the Business Environment & Economics –Define Business/Business Environment/ Factors of Production/ Fiscal & Monetary Policy/Economic Systems/Evaluation of Economic Performance
Chapter 2-Doing Business in Global Markets-Global Trade/Global Strategies/Barriers to Trade/Trade Relationships
Chapter 3-Demanding Ethical and Socially Responsible Behavior-Business Ethics/Social Responsibility/Global Ethics
Chapter 4-How to Form a Business-Sole Proprietorship/Partnership/Corporation/LLC/Franchise
Chapter 5-Entrepreneurship and Starting a Small Business-Funding/Opportunities & Threats/Pros & Cons
Chapter 6-Management and Leadership-Planning/Organizing/Leading/Controlling
Chapter 7-Structuring Organizations for Today’s Challenges – Structure/Models/Change
Chapter 8-Production & Operations Management- Production Processes/Operations Management Planning/Quality
Chapter 9-Motivating Employees – Motivation Theories
Chapter 10-Human Resource Management – Laws/HR Challenge/Compensation/Movement/ Collective Bargaining/Tactics/Issues
Chapter 11-Marketing: Helping Buyers Buy - Marketing Mix/Marketing Environment/Consumer Market
Chapter 12-Managing the Marketing Mix- Product Development/Product Mix/Differentiation/Packaging/Branding/Product Life Cycle/Pricing
Chapter 13-Using Technology to Manage Information- IT/Business Intelligence/Data Analytics/VPN/Security
Chapter 14-Understanding Accounting and Financial Information- Accounting Cycle/Financial Statements/Financial Performance
Student Learning Outcomes/Learning Objectives
Student Learning Outcomes
General
At the end of the course, students will be able to:
1) Describe business operations and business vocabulary
2) Explain concepts related to management functions, organizational considerations, and decision-making processes
Specific
For specific SLO's consult textbook/chapters
Office Hours
W 5:00 PM - 6:00 PM Virtual
NOTE Let's try to connect on the days of virtual class - Wednesdays- anytime 1 hour before class, or right after class. If this time doesn't work for the student, email at margarita.burciaga@austincc.edu and request an appointment.Published: 08/05/2024 13:38:46