AGRI-1325 Marketing of Agricultural Products

Savannah Rugg

Credit Fall 2024

Section(s)

AGRI-1325-001 (88842)
LEC DIL ONL DIL

Course Requirements

Grading System:

 

Points

Weekly Assignments

80

Weekly Quizzes

80

Weekly Discussion Boards

40

Midterm Exam

50

Marketing Plan

50

Final Exam

50

Total Points

350

Grades will be assigned with cutoffs at 90%(A), 80%(B), 70%(C), and 60%(D).

Readings

The Agricultural Marketing System 7th Edition  

V. James Rhodes; Jan L. Dauve; Joseph L. Parcel

ISBN: 978-1-6100-426-2

 

Course Subjects

Course Schedule- Lecture topics and exam dates are subject to change.

 

WEEK

MONDAY LECTURE

WEDNESDAY LECTURE

 

1 

8/26/24

Course Syllabus,

Outline, Expectations

8/28/24

Ch 1 Agricultural Marketing: An Introduction

 

2

9/2/24

COLLEGE CLOSED

LABOR DAY

9/4/24

Ch 2: The Competitive Environment

 

3

9/9/24

Ch 3: Functions, Structure, and

Alternatives in the Agricultural

Marketing System

9/11/24

Ch 3: Functions, Structure, and

Alternatives in the Agricultural

Marketing System

 

4

9/16/24

Oligopolies + Concentration in Agricultural Marketing

9/18/24

Impacts of the COVID-19 Pandemic on Agriculture Markets

 

5

9/23/24

Ch 4: Price Determination:

Matching Quantities Supplied and

Demanded

9/25/24

Ch 4: Price Determination:

Matching Quantities Supplied and

Demanded

 

6

9/30/24

Ch 5: The Domestic Market:

A Developed Economy

10/2/24

Ch 5: The Domestic Market:

A Developed Economy

 

7

10/7/24

Ch 6: The International Market

10/9/24

Impacts of the War in Ukraine on Global Agricultural Markets

MIDTERM EXAM

8

10/14/24

Ch 8: Providing the Optimum Varieties and Qualities

10/16/24

Ch 8: Providing the Optimum Varieties and Qualities

 

9

10/21/24

Ch 9: Place and Time Aspects of

Marketing

10/23/24

Ch 9: Place and Time Aspects of

Marketing

 

10

10/28/24

Small Scale Farm Viability

10/30/24

Small Scale Farm Viability

 

11

11/4/24

Marketing Basics

11/6/24

Overview of Produce Marketing

 

12

11/11/24

Community Supported

Agriculture (CSA)

11/13/24

Community Supported

Agriculture (CSA)

 

13

11/18/24

Other Direct Marketing Options

11/20/24

Other Direct Marketing Options

 

14

11/25/24

Ch 11: Participation and

Leadership in the Marketing-Procure mnt Channels

11/27/24

Ch 11: Participation and

Leadership in the Marketing-Procure mnt Channels

15

12/2/24

Ch 12: Marketing by Farmer Groups: Collective Action

12/4/24

Ch 12: Marketing by Farmer Groups: Collective Action

16

12/9/24

Final Project Due

12/11/24

Final Exam

Student Learning Outcomes/Learning Objectives

1.    Explain the essential marketing functions of buying, selling, transporting, storing, financing, standardizing, pricing, and risk bearing.

2.    Apply economic principles to the marketing of agricultural products.

3.    Identify alternatives in marketing of agricultural commodities/products.

4.    Examine the structure of agricultural markets.

Office Hours

W Th 12:00 PM - 1:00 PM EGN RM 2114

NOTE Elgin Campus Building 2000

F 9:00 AM - 10:00 AM ACC Sustainable Student Farm

NOTE ACC Sustainable Student Farm is near the County Line Rd entrance.

Office Hours

W Th 12:00 PM - 1:00 PM EGN RM 2114

NOTE Elgin Campus Building 2000

F 9:00 AM - 10:00 AM ACC Sustainable Student Farm

NOTE ACC Sustainable Student Farm is near the County Line Rd entrance.

Published: 08/28/2024 17:06:32