MRKG-2381 Cooperative Education - Marketing/Marketing Management, General


Courtney Ahrenholtz

Credit Spring 2024


Section(s)

MRKG-2381-001 (76870)
COP DIL ONL DIL

Course Requirements

COURSE DESCRIPTION: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component.

GRADED ACTIVITIES:

Padlet Entries
Students will participate in ten (10) Padlet entries during the entire semester in Blackboard. Each post reflects on a specified topic as it relates to the student's experience. Each Padlet activity counts for 40 points. All ten (10) entries combine for 400 points. 

Conferences 
This course requires each student to individually meet with the instructor three (3) times during the regular semester, and one (1) time with ACC Career Services for a resume review.  Students are responsible for scheduling these one-on-one meetings, which may be held face-to-face or virtually either by video conference or phone. All meetings MUST be scheduled in advance, using the Calendly scheduling link ( for the instructor conferences) and https://www.austincc.edu/students/career-services (for Career Services conferences). Each conference is worth 50 points for a combined value of 200 points.

Capstone Presentation 
At the end of the semester, students prepare a PechaKucha 20x20 presentation using PowerPoint, which capsulizes their work experience, including photographs, blog post summations, and other relevant materials. The presentation will be submitted to the appropriate drop box in Blackboard. The value of the Capstone Presentation is 300 points. 

Forms 
Students must complete all external learning forms, which may require signatures from the work supervisor and faculty. All forms will be completed by the student and uploaded to the appropriate dropbox in Blackboard. The combined four (3) required forms are worth 100 points: ACC Internship Agreement Form= 33 points • Learning Objectives Worksheet = 33 points • Evaluation Form= 33 points

COURSE OUTLINE/CALENDAR: Please note that schedule changes may occur during the semester.  Any changes will be posted as a Blackboard Announcement.  

Subject 

Assignment 

Due Date

Point Value

Week #1 - Welcome

Reading: 

   
 

Padlet #1: Self Introduction

1/21/24

40

Week #2 - Getting started

Conference: Student - Instructor initial meeting.

Must be scheduled in advance using the Calendly link: https://calendly.com/courtney-ahrenholtz

1/28/23

50

 

Forms: Complete the student-initiated Internship agreement form-

https://internships.austincc.edu/student-forms/

 https://austincc.force.com/learningbydoing/s

1/28/24

20

 

Reading: How To Be The Best Intern

1/28/24

 

Weeks #3 & 4 - Resume Review

Conference: schedule a meeting with ACC career services to discuss your resume and interview techniques  https://www.austincc.edu/students/career-services

2/11/24

50

 

Reading: Digital Marketing Employablity Skills(pdf)

2/11/24

 
 

Padlet #2:  Your ACC Career Services Experience

2/11/24

40

Week 5 - Goals & Objectives

Reading: How to Write SMART Goals

2/18/24

 
 

Forms: Learning Objective Worksheet

2/18/24

33

 

Padlet #3: What is the goal?

2/18/24

40

Week 6 - Time Management

Reading: 15 Time Management Skills, According to HubSpot Marketing Managers

2/25/24

 
 

Padlet #4: How do you manage your time?

2/25/24

40

Week 7 - Job Seeking 

Reading: 10 Tips on How to Kickstart Your Digital Marketing Career

3/3/24

 
 

Padlet #5:Tell your story

3/3/24

40

Week 8 - Mid-semester check-in

Conference #3: Student - Instructor meeting.

Must be scheduled in advance using the Calendly link: https://calendly.com/courtney-ahrenholtz

3/10/24

50

 

SPRING BREAK

3/11-3/17

 

Week 9 - Navigating employment post-COVID

Reading: The Great ReOpening(pdf) 

LIPMAN, J. (2021). The Great Reopening. TIME Magazine, 197(21/22), 56–59

Reading: The Truth About Work-From-Home 

3/24/23

 
 

Padlet #6: Employment trends

3/24/23

40

Week 10 - Artificial Intelligence 

Reading: TBD


 
   
 

Padlet #7: AI

3/31/24

40

Week 11- Leadership 

Reading: Leadership Styles (PDF)

Hardesty, C. (2011, March 25). Leadership Styles. The Wall Street Journal

4/7/24

 
 

Padlet #8:What is your supervisors style?

4/7/24

40

Week 12- Presentation prep

Conference: Student - Instructor meeting.

Must be scheduled in advance using the Calendly link: https://calendly.com/courtney-ahrenholtz

4/15/24

50

 

Reading: https://www.montgomerycollege.edu/_documents/offices/elite/spring-2019-newsletter-pecha-kucha.pdf

4/15/24

 

Week 13 - Expectations vs. reality

Reading: Finding The Right Work Life Balance(pdf)

4/21/24

 
 

Padlet #9: Personal Mission Statement

4/21/24

40

Week 14 - Final Thoughts

Reading: Why People Quit Their Jobs PDF

4/28/24

40

 

Padlet #10: Your closing remarks 

4/28/24

 

Weeks 15-16 

Capstone Presentation

5/9/24

300

 

Form: Evaluation

5/9/24

33

*All activities are due by 11:59pm(CST) on their respective due dates


Readings

Required Textbook
There is no required textbook for this course.  Students will be required to read content-specific articles on a weekly basis provided by the instructor.                    

Hardware/Software:

  • A working webcam.  It can be an auxiliary webcam that you plug into your computer OR a built-in camera.
  • Microsoft Word or Google Documents
  • PechaKucha
  • PowerPoint

Course Subjects

COURSE RATIONALE: 

An external learning experience is a competency-based learning experience that enhances lecture and laboratory instruction and is provided at work sites appropriate to the discipline. Time used to present or apply knowledge in a workplace setting is classified as an external learning experience. The integration of knowledge gained through the external experience with previously learned concepts or practices, regardless of setting, time, or evaluation, is included in the instructional design of the external learning experience and is classified as external hours. 

COURSE CATALOG DESCRIPTION: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. As outlined in the learning plan, apply the theory, concepts, and skills involving specialized materials, tools, equipment, procedures, regulations, laws, and interactions within and among political, economic, environmental, social, and legal systems associated with the occupation and the business/industry; and will demonstrate legal and ethical behavior, safety practices, interpersonal and teamwork skills, and appropriate written and verbal communication skills using the terminology of the occupation and the business/industry

Credit Hours: 3
Classroom Contact Hours Per Week: 1
Lab Hours: 14  

PREREQUISITES: N/A


Student Learning Outcomes/Learning Objectives

STUDENT LEARNING COURSE OUTCOMES:

  • Gain practical experience in marketing. 
  • Enhance marketing-related skills.
  • Integrate marketing knowledge in the workplace.

Complete Syllabus for Spring 2024

The syllabus may be accessed through the following link: https://docs.google.com/document/d/1DkkHoZ2xmGWEUTptd3dUB9HmA09nRr9PP1HJ457ZtSI/edit?usp=sharing

 

 

 


Office Hours

M W 12:00 PM - 1:15 PM Cypress Creek office 2204.10

NOTE Office Hours:Please email me to confirm a meeting time and topic.  Monday and Wednesday 9:30-10:15am, 12:00-1:15 pm  Cypress Creek 2204.10 Friday’s 9:30 am -11:30 pm CYP 2204.10

M W 9:30 AM - 10:15 AM Cypress Creek office 2204.10

NOTE Office Hours: Please email me to confirm a meeting time and topic.  Monday and Wednesday 9:30-10:15am, 12:00-1:15 pm  Cypress Creek 2204.10 Friday’s 9:30 am -11:30 pm CYP 2204.10

F 9:30 AM - 11:30 AM Cypress Creek Campus 2204.10

NOTE Virtual meetings are available via GoogleMeet. Please email (courtney.ahrenholtz@austincc.edu) to confirm a meeting time and topic.

Published: 11/27/2023 15:11:17