GRADING SYSTEM:
This course is divided into 3 Modules.  Each Module will cover a specific set of chapters and at end of each chapter, there will be a Chapter Homework Assignment that you will access LearnSmart using MHConnect software.  Each Module will contain an exam for a total of 3 exams.  Each student will be responsible for developing a “Flipped Classroom Presentation” to share in class covering the concepts from one textbook chapter. There is one Comprehensive Marketing Plan Assignment that you will work on throughout the semester. 

EXAM ONE, 150 points (Chapters 1, 2, 3, 4, 5, 6, 7)
EXAM TWO, 150 points (Chapters  8, 9, 10, 11,12, 13, 14, 15)
EXAM THREE, 150 points (Chapters 16, 17,18, 19, 20, 21, 22)
In-Class Chapter Presentation “Flipped Classroom”, 100 points (you may choose to present with a partner and take a 30% grade reduction)
Marketing Plan Assignment, 220 points (broken into 4 parts)
LearnSmart Chapter Assignments (1-22), 10 points each; 220 total possible
Mandatory Orientation Quiz in Blackboard, 10 points
*Extra Credit assignments (4), 20 points each; 80 points possible

Exams = 450 points, Marketing Plan Assignment = 220  points, In-Class Chapter Presentation =100 points, Chapter Assignments = 220 points,  Orientation Quiz = 10 points 

Important Dates for Spring 2024:

Exam One: February 18, 2024
Exam Two: March 26, 2024
Exam Three: May 9, 2024
Flipped Classroom Chapter Presentation: Use the Presentation Sign-up form to choose your date
Marketing Plan Part 1: February 11, 2024
Marketing Plan Part 2: March 10, 2024
Marketing Plan Part 3: April 14, 2024
Final Marketing Plan Presentation: April 24-May 1, 2024
Last Day to Withdraw:  April 22, 2024
Spring Break: March 11-17, 2024

REQUIRED TEXTBOOK/MATERIALS:

• A copy of the Textbook; Marketing, 16th edition, Kerin, Roger and Rudelius, McGraw-Hill, 2023. ISBN:9781264121328 
• Digital access to the McGraw-Hill Connect materials for this textbook.

The text and materials for this course is part of the First Day Access (FDA) program at ACC.  These items are part of your tuition when you enroll in this course, unless you opt-out. It is NOT recommended that you Opt-Out, as these materials are required to complete the course. You can choose to Opt-Out on the first day of class, but you will be responsible for purchasing your course materials at the full retail price and access to your materials may be suspended. For more information and FAQs go to customercare.bncollege.com

If you choose to Opt-Out please be advised that you are responsible for obtaining the material required for this course which has been customized to the specifications of this class.  During the course, you will be required to complete multiple assignments using MHConnect,  an innovative online learning system that is integrated with the text and proven to help students achieve greater success.  Assignments completed in MHConnect will make up a significant portion of your total grade in this course, so you should arrange access immediately. 

Hardware/Software:

• Please bring a personal device (laptop or ipad) with you to class to complete research and in-class activities.  If you do not have access to a personal device please check one out from ACC.
• A working webcam.  It can be an auxiliary webcam that you plug into your computer OR a built-in camera.
• Reliable internet access.
• Minimum operating system of Windows 10 for PC’s  or  Mac OS X for Mac’s. Please note: Microsoft 10 in “S” mode or Chromebooks will not allow proper access to the course or the exams.
• Download the Respondus LockDown Browser https://download.respondus.com/lockdown/download.php?id=999134577. Review the System requirements for the complete requirements. In addition to the brief informational video, a Student Quick Start Guide is also available.

COURSE OUTLINE/CALENDAR: Please note that schedule changes may occur during the semester.  Any changes will be posted as a Blackboard Announcement.  

• Student Chapter Presentations - “Flipped Classroom”: Students will present one chapter from the course textbook during assigned class time in a “flipped classroom” presentation. 
• Marketing Plan Assignment: Students will work throughout the semester on a comprehensive marketing plan which they will present at the end of the semester.
• Exams: Each exam will be taken remotely (using RespondusLockDown Monitor). Exams will consist of 50 multiple-choice questions on topics from the textbook. A webcam is required for remote exams. Chromebooks and Microsoft “S” mode will not support the exam software.
• LearnSmart Chapter Assignments.  Completed in MHConnect.
• Extra Credit: Submit(in Blackboard) a summary of a self-sourced, relatable marketing article with a 1-page summary.

• with a 1-page summary.

STUDENT LEARNING COURSE OUTCOMES:

1. Understand how marketing is related to other business functions and its importance to the success of the business entity.
2. Understand the importance of consumer behavior as it relates to buying behavior.
3. Be able to identify, analyze, and use sources of marketing research information.
4. Be able to identify, understand, and apply basic marketing concepts to solving marketing challenges.
5. Understand good marketing practices and techniques and how to apply them.
6. Be able to develop a sound Integrated Marketing Communications plan.

END OF COURSE OUTCOMES: Identify the marketing mix components in relation to market segmentation; explain the environmental factors which influence consumer and organizational decision-making processes; and outline a marketing plan.

CIP Code Description: 52.1401 (Marketing/Marketing Management, General)

COURSE RATIONALE: The purpose of this course is to prepare the student to identify the marketing mix components in relation to market segmentation, explain the economic, psychological, sociological, and global factors, which influence consumer and organizational decision-making processes; and interpret market research data to forecast industry trends and meet customer demands.  This course will help students develop the understanding and skills necessary to become successful marketers.  This course integrates the IMC approach and places an emphasis on decision-making.  Seven perspectives of marketing: global, relationship, ethics, customer value, productivity, technology, and entrepreneurship, is included in this course.  Principles of Marketing is not just about textbook learning: it challenges students to use their critical/creative skills in all aspects of Marketing, not just those covered in this course.

CLICK HERE FOR ACCESS THE THE FULL SYLLABUS FOR SPRING 2024