MRKG-2388 Internship -- Marketing/Marketing Management, General


Gloria Evans

Credit Fall 2023


Section(s)

MRKG-2388-001 (69493)
INT DIL ONL DIL

Course Subjects

METHOD OF PRESENTATION: Individualized; industry based

COURSE DESCRIPTION:

 

  • Credit Hours: 3
  • Classroom Contact Hours per week: 3
  • Laboratory Contact Hours per week: 0

MKRG 2388:  An experience external to the college for an advanced student in a specialized field involving a written agreement between the educational institution and a business or industry. Mentored and supervised by a workplace employee, the student achieves objectives that are developed and documented by the college and that are directly related to a specific occupational outcome. This may be a paid or unpaid experience. This course may be repeated if topics and learning outcomes vary.

Skills: Prerequisites:  6 hours of Marketing or other business courses.  Course type:  W


Readings

No readings required due to the nature of the course. This class is about the experience receive from working that supports your academic materials learned.

 


Student Learning Outcomes/Learning Objectives

STUDENT LEARNING OUTCOMES/LEARNING OBJECTIVES

Statement of Purpose:The purpose of this course is to provide students the opportunity to apply concepts and skills learned in the classroom to a real-world work environment. It is normally one of the most valuable courses that students take because of the synthesis between work and college. It also gives students an opportunity to display their abilities to a potential employer or to obtain expanded responsibility from a current employer.

Objectives: When you have completed this course, you should be able to exhibit competency in those areas defined in course goals established by the student, instructor and the student’s workplace supervisor. In addition, specific objectives are that students:

  1. Understand a broad range of marketing concepts and terms.
  2. Apply marketing/fashion concepts to changing marketing situations.
  3. Develop the initiative and work habits to be successful in a broad range of career environments.
  4. Prepare for the many roles a marketer may have in a business firm.
  5. Prepare job resumes, cover letters, and gain knowledge of the interview process.
  6. Gain workplace experience to build skills relevant to the marketing industry.

 

Regular and timely class participation in discussions and completion of work is expected of all students.  If attendance or compliance with other course policies is unsatisfactory, the instructor may withdraw students from the class.

The student is responsible for communicating with their professor during the closure and completing any assignments or other activities designated by their professor.”

 DISTANCE EDUCATION

Students will use the Blackboard learning management system for assignment

Instructions, submitting assignments, and collaboration. If you are new to online learning, time management and study skills are required to be successful in the course. Please review the ACC Distance Education General Information available at https://online.austincc.edu/faq/

STUDENT TECHNOLOGY SUPPORT

Austin Community College provides free, secure drive-up Wi-Fi to students and employees in the parking lots of all campus locations. Wi-Fi can be accessed seven days a

Students who do not have the necessary technology to complete their ACC courses can request to borrow devices from Student Technology Services. Available devices include iPads, webcams, headsets, calculators, etc. Students must be registered for a credit course, Adult Education, or Continuing Education course to be eligible. For more

information, including how to request a device, visit http://www.austincc.edu/sts.

Student Technology Services offers phone, live-chat, and email-based technical support for students and can provide support on topics such as password resets, accessing or using Blackboard, access to technology, etc. To view hours of operation and ways to request support, visit http://www.austincc.edu/sts.

 DISTANCE EDUCATION

Students will use the Blackboard learning management system for assignment

Instructions, submitting assignments, and collaboration. If you are new to online learning, time management and study skills are required to be successful in the course. Please review the ACC Distance Education General Information available at https://online.austincc.edu/faq/

 

STUDENT TECHNOLOGY SUPPORT

Austin Community College provides free, secure drive-up Wi-Fi to students and employees in the parking lots of all campus locations. Wi-Fi can be accessed seven days a week, 7 am to 11 pm. Additional details are available at https://www.austincc.edu/sts.

 

Students who do not have the necessary technology to complete their ACC courses can request to borrow devices from Student Technology Services. Available devices include iPads, webcams, headsets, calculators, etc. Students must be registered for a credit course, Adult Education, or Continuing Education course to be eligible. For more

information, including how to request a device, visit http://www.austincc.edu/sts.

 

Student Technology Services offers phone, live-chat, and email-based technical support for students and can provide support on topics such as password resets, accessing or using Blackboard, access to technology, etc. To view hours of operation and ways to request support, visit http://www.austincc.edu/sts.

 


Course Requirements

REQUIREMENTS:

Class Orientation (100 points):  During the first week of the semester, you will meet with your instructor (call or email to schedule an appointment) to discuss class structure, goal development and action plans.  Students are expected to bring the job description for the position used to fulfill the internship. Students are responsible for securing the job prior to the semester.

Scope of Work (400 points, 100 points per goal):  The student will establish four goals to achieve during the course, agreed to by the instructor and the workplace supervisor. These goals will be expanded to include action plans, timelines, and results. Progress will be documented via a weekly report to be submitted on Blackboard.  The report discusses specific activities completed for each goal, accomplishments, and hours worked.  The reports are due as listed in the schedule. The final weekly report will include the student’s evaluation of the goals, outcomes, and the internship experience.  Note: There will be a 10-point deduction for each day this is turned in late. 

 Industry Visit 1 (100 points):  The instructor will attend a meeting at the worksite scheduled at the beginning of the semester, coordinated by the student.  This meeting will be attended by the workplace supervisor; student and the instructor to discuss the goals established by the student and obtain company support.

Industry Visit 2 (100 points): The instructor will attend a meeting at the worksite scheduled at the end of the semester, coordinated by the student.  This meeting will be attended by the workplace supervisor, student and the instructor to evaluate the work done during the internship to fulfill the established goals.

Career Self-Study and Job Seeking Project (200 points):  Part 1 and Part 2

PART I. The student will create or revise your resume and LinkedIn page. Also, take the Career Test here: Career Test.  Give me a summary of the results. How do you feel about the results? What did you discover? Upload a copy of your resume’ and provide a link to your LinkedIn page.

PART II.  The student will identify three relevant job opportunities in their field of interest.  Based on the job description, the student will prepare a tailored resume and develop a cover letter specifically for each position. The student will write a report (1000 words) comparing the opportunities and the rationale for adjustments made in the job seeking tools. Upload your tailored resume and cover letters along with your report.

 

Interview Experience (100 points):  Participate in a mock interview with the instructor for one of the positions selected for the job-seeking project.  If the student is able to obtain a “real” interview, a report (1000 words), describing the interview experience may be turned.  

GRADING SYSTEM:

            1000-900 points = A

              899-800 points = B

              799-700 points = C

              699-600 points = D

              Less than 599 points = F

 

SCHEDULE:

September 18:  Meet with instructor for orientation   Google meet or Zoom. Email for an appt.

September 27:  Industry Visit 1 (coordinated by student)

September 28:  Scope of Work (SOW) Report 1

October 5:  SOW Report 2

October 12:  SOW Report 3 and Part 1 of Career Project Due

October 19: SOW Report 4

October 26:  SOW Report 5

November 2:  SOW Report 6 and Part II of career project due

November 9: SOW Report 7

November 16:  SOW Report 8

November 23:  SOW Report 9

November 30:  SOW Report 10

November 30:  Interview Experience Project DUE

December 5th-7th:  SOW Report 10 Industry 2 visit coordinated by student via google meet or zoom. 

December 10: Semester End

 

 

 “Please note that schedule changes may occur during the semester.  Any changes will be announced in class and posted as a Blackboard Announcement (or other resource faculty is using to communicate).”

 

Departmental Policies for Withdrawals, Incompletes and Attendance

 Withdrawals

It is the student’s responsibility to withdraw from the course, if the situation so dictates.  You should initiate the withdrawal form in accordance with the procedures at any Admissions Office at any campus or on line.  REMINDER November 16, 2023 is the last day to officially drop .Failure to successfully complete the course or withdraw from the course will result in a grade of “F” which will become part of the student’s permanent record. 

The instructor may withdraw a student for lack of progress or failure to take tests or submit assignments. All tests and assignments are required.  Therefore, it is important to keep the instructor informed if there is any delays to your testing or submission of your assignments.

Missed Exam and Late Work Policies

Missed Exams – If you miss an exam you have 48 hours to contact me and arrange to take the exam as soon as possible.  You will then have 5 days to take a make-up exam.  The final test must be taken at the scheduled time.  There is no make-up.

Late work – You must contact me within 24 hours in the event that you are having trouble submitting your work on time. I will work with you on a plan to be caught up as soon as possible.
 

Incompletes

Students may request an Incomplete from their faculty member if they believe circumstances warrant.  The faculty member will determine whether the Incomplete is appropriate to award or not.  The following processes must be followed when awarding a student an “I “grade. 

1.      Prior to the end of the semester in which the “I” is to be awarded, the student must meet with the instructor to determine the assignments and exams that must be completed prior to the deadline date.  This meeting can occur virtually or in person.  The instructor should complete the Report of Incomplete Grade form.

2.      The faculty member will complete the form, including all requirements to complete the course and the due date, sign (by typing in name) and then email it to the student.  The student will then complete his/her section, sign (by typing in name), and return the completed form to the faculty member to complete the agreement.  A copy of the fully completed form can then be emailed by the faculty member to the student and the department chair for each grade of Incomplete that the faculty member submits at the end of the semester.   

3.      The student must complete all remaining work by the date specified on the form above.  This date is determined by the instructor in collaboration with the student, but it may not be later than the final withdrawal deadline in the subsequent long semester.  

4.      Students will retain access to the course Blackboard page through the subsequent semester in order to submit work and complete the course. Students will be able to log on to Blackboard and have access to the course section materials, assignments, and grades from the course and semester in which the Incomplete was awarded.  

5.      When the student completes the required work by the incomplete deadline, the instructor will submit an electronic Grade Change Form to change the student’s performance grade from an “I” to the earned grade of A, B, C, D, or F. 

If an Incomplete is not resolved by the deadline, the grade automatically converts to an “F.”  Approval to carry an Incomplete for longer than the following semester or session deadline is not frequently granted.”

 

 Attendance

All students are expected to attend classes. (Online student’s attendance is based on assignment completion for this course).

 

COLLEGE POLICIES

Health & Safety Protocols

Operational areas of ACC campuses and centers are fully open and accessible through all public entrances.  The college encourages its staff, faculty, and students to be mindful of the well-being of all individuals on campus.  If you feel sick, feverish, or unwell, please do not come to campus.

Some important things to remember:

  • If you have not done so, ACC encourages all students, faculty, and staff to get vaccinated. COVID-19 vaccines are now widely available throughout the community. Visit www.vaccines.gov/ to find a vaccine location near you.

 

  • Campuses are open to faculty, staff, and students.  The college and its departments and offices may invite internal and external guests to their events and activities, though access is still restricted for external parties seeking to host activities at ACC.  The college’s Appian Health Screening App remains available to everyone who visits campus. This continues to be a good way to check your own health before coming to class or work. 
  • If you are experiencing COVID-19-related symptoms, please get a COVID-19 test as soon as possible before returning to an ACC facility.  Testing is now widely available.  To find testing locations near you, click this link.

 

 

  • ACC continues to welcome face masks on campus.  Per CDC guidelines, face masks remain a good way to protect yourself from COVID-19. 
     
  • The college asks that we all continue to respect the personal space of others. We are encouraging 3 feet of social distancing.
     
  • Please be sure to carry your student, faculty, or staff ID badge at all times while on campus.
     

Because of the everchanging situation, please go to ACC’s Covid website at https://www.austincc.edu/coronavirus?ref=audiencemenu for the latest updates and guidance.

 

Statement on Academic Integrity

Austin Community College values academic integrity in the educational process.  Acts of academic dishonesty/misconduct undermine the learning process, present a disadvantage to students who earn credit honestly, and subvert the academic mission of the institution. The potential consequences of fraudulent credentials raise additional concerns for individuals and communities beyond campus who rely on institutions of higher learning to certify students' academic achievements and expect to benefit from the claimed knowledge and skills of their graduates. Students must follow all instructions given by faculty or designated college representatives when taking examinations, placement assessments, tests, quizzes, and evaluations.  Actions constituting scholastic dishonesty include, but are not limited to, plagiarism, cheating, fabrication, collusion, falsifying documents, or the inappropriate use of the college’s information technology resources.  Further information is available at https://www.austincc.edu/about-acc/academic-integrity-and-disciplinary-process

 

Any course specific policies, expectations, or procedures could be included here.

 

Student Rights & Responsibilities

Students at ACC have the same rights and protections under the Constitution of the United States. These rights include freedom of speech, peaceful assembly, petition and association. As members of the community, students have the right to express their own views, but must also take responsibility for according the same rights to others and not interfere or disrupt the learning environment. Students are entitled to fair treatment, are expected to act consistently with the values of the college, and obey local, state, and federal laws. www.austincc.edu/srr

 

As a student of Austin Community College you are expected to abide by the Student Standards of Conduct. https://www.austincc.edu/students/students-rights-and-responsibilities/student-standards-of-conduct 

 

Senate Bill 212 and Title IX Reporting Requirements 

Under Senate Bill 212 (SB 212), the faculty and all College employees are required to report any information concerning incidents of sexual harassment, sexual assault, dating violence, and stalking committed by or against an ACC student or employee. Federal Title IX law and College policy also require reporting incidents of sex- and gender-based discrimination and sexual misconduct. This means faculty and non-clinical counseling staff cannot keep confidential information about any such incidents that you share with them.

 

If you would like to talk with someone confidentiality, please contact the District Clinical Counseling Team who can connect you with a clinical counselor on any ACC campus:  (512) 223-2616, or to schedule online:  https://www.austincc.edu/students/counseling

 

While students are not required to report, they are encouraged to contact the Compliance Office for resources and options:  Charlene Buckley, District Title IX Officer, (512) 223-7964;  compliance@austincc.edu .

 

If a student makes a report to a faculty member, the faculty member will contact the District Title IX Officer for follow-up.

 

Student Complaints

A defined process applies to complaints about an instructor or other college employee. You are encouraged to discuss concerns and complaints with college personnel and should expect a timely and appropriate response. When possible, students should first address their concerns through informal conferences with those immediately involved; formal due process is available when informal resolution cannot be achieved.

 

Student complaints may include (but are not limited to) issues regarding classroom instruction, college services and offices on the basis of actual or perceived race, color, national origin, religion, age, gender, gender identity, sexual orientation, political affiliation, or disability.

 

Further information about the complaints process, including the form used to submit complaints, is available at: http://www.austincc.edu/students/students-rights-and-responsibilities/student-complaint-procedures

 

Statement on Privacy

The Family Educational Rights and Privacy Act (FERPA) protects confidentiality of students’ educational records. Grades cannot be provided by faculty over the phone, by e-mail, or to a fellow student.

 

Class grades should be posted in Blackboard, and this could be mentioned here.

 

Recording Policy

To ensure compliance with the Family Education Rights and Privacy Act (FERPA), student recording of class lectures or other activities is generally prohibited without the explicit written permission of the instructor and notification of other students enrolled in the class section.  Exceptions are made for approved accommodations under the Americans with Disabilities Act. 

 

Recording of lectures and other class activities may be made by faculty to facilitate instruction, especially for classes taught remotely through BlackBoard Collaborate or another platform.  Participation in such activities implies consent for the student to be recorded during the instructional activity.  Such recordings are intended for educational and academic purposes only.

Safety Statement

Health and safety are of paramount importance in classrooms, laboratories, and field activities. Students are expected to learn and comply with ACC environmental, health and safety procedures and agree to follow ACC safety policies.  Emergency Procedures posters and Campus Safety Plans are posted in each classroom and should be reviewed at the beginning of each semester.  All incidents (injuries/illness/fire/property damage/near miss) should be immediately reported to the course instructor. Additional information about safety procedures and how to sign up to be notified in case of an emergency can be found at http://www.austincc.edu/emergency

Everyone is expected to conduct themselves professionally with respect and courtesy to all. Anyone who thoughtlessly or intentionally jeopardizes the health or safety of another individual may be immediately dismissed from the day’s activity and will be referred to the Dean of Student Services for disciplinary action.

 

In the event of disruption of normal classroom activities due to an emergency situation or an outbreak of illness, the format for this course may be modified to enable completion of the course. In that event, students will be provided an addendum to the class syllabus that will supersede the original version.

Campus Carry

The Austin Community College District concealed handgun policy ensures compliance with Section 411.2031 of the Texas Government Code (also known as the Campus Carry Law), while maintaining ACC’s commitment to provide a safe environment for its students, faculty, staff, and visitors.  Beginning August 1, 2017, individuals who are licensed to carry (LTC) may do so on campus premises except in locations and at activities prohibited by state or federal law, or the college’s concealed handgun policy. 

   

It is the responsibility of license holders to conceal their handguns at all times.  Persons who see a handgun on campus are asked to contact the ACC Police Department by dialing 512-223-1231.   Please refer to the concealed handgun policy online at http://austincc.edu/campuscarry

Discrimination Prohibited

The College seeks to maintain an educational environment free from any form of discrimination or harassment including but not limited to discrimination or harassment on the basis of race, color, national origin, religion, age, sex, gender, sexual orientation, gender identity, or disability.

 

Faculty at the College are required to report concerns regarding sexual misconduct (including all forms of sexual harassment and sex and gender-based discrimination) to the Manager of Title IX/Title VI/ADA Compliance.  Licensed clinical counselors are available across the District and serve as confidential resources for students.

Additional information about Title VI, Title IX, and ADA compliance can be found in the ACC Compliance Resource Guide available at: https://drive.google.com/file/d/1xfmZHOPD_H1wgGKq1N7Irv6gvXxOXzbZ/view

Use of ACC email

All College e-mail communication to students will be sent solely to the student’s ACCmail account, with the expectation that such communications will be read in a timely fashion. ACC will send important information and will notify students of any college- related emergencies using this account. Students should only expect to receive email communication from their instructor using this account.  Likewise, students should use their ACCmail account when communicating with instructors and staff.  Information about ACC email accounts, including instructions for accessing it, are available at:  http://www.austincc.edu/help/accmail/questions-and-answers

Use of the Testing Center

The Testing Centers will allow only limited in person testing and testing time will be limited to the standard class time, typically one and one-half hours.  Specifically, only the following will be allowed in the Testing Centers:

  • Student Accessibility Services (SAS) Testing: All approved SAS testing
  • Assessments Tests: Institutionally approved assessment tests (e.g., TSIA or TABE)
  • Placement Tests: Placement tests (e.g., ALEKS)
  • Make-Up Exams (for students who missed the original test): Make-up testing is available for all lecture courses but will be limited to no more than 25% of students enrolled in each section for each of four tests
  • Programs incorporating industry certification exams: Such programs (e.g., Microsoft, Adobe, etc.) may utilize the ACC Business Assessment Center for the industry certification exams (BACT) at HLC or RRC

 

The instructor should provide additional information about how they will conduct examinations and other assessments here.

 

STUDENT SUPPORT SERVICES

The success of our students is paramount, and ACC offers a variety of support services to help, as well as providing numerous opportunities for community engagement and personal growth.

Student Support

ACC strives to provide exemplary support to its students and offers a broad variety of opportunities and services.  Information on these campus services and resources is available at  http://www.austincc.edu/studentsA comprehensive array of student support services is available online at:

https://www.austincc.edu/coronavirus/remote-student-support 

Student Accessibility Services

Austin Community College (ACC) is committed to providing a supportive, accessible, and inclusive learning environment for all students.  Each campus offers support services for students with documented disabilities. Students with disabilities who need classroom, academic or other accommodations must request them through Student Accessibility Services (SAS).

Students are encouraged to request accommodations prior to the beginning of the semester, otherwise the provision of accommodations may be delayed.  Students who have received accommodations from SAS for this course will provide the instructor with the legal document titled “Faculty Notification Letter” (FNL) through the Accessible Information Management (AIM) portal.

Until the instructor receives the FNL, accommodations should not be provided.  Once the FNL is received, accommodations must be provided.  Accommodations are not retroactive, so it is in the student’s best interest to request their accommodations as soon as possible prior to the beginning of the semester.

Please contact SAS@austincc.edu for more information.

 

Academic Support

ACC offers academic support services on all of its campuses. These services, which include online tutoring, academic coaching, and supplemental instruction, are free to enrolled ACC students. Tutors are available in a variety of subjects ranging from accounting to pharmacology. Students may receive these services on both a drop-in and referral basis. 

 

An online tutor request can be made here:

https://de.austincc.edu/bbsupport/online-tutoring-request/

 

Additional tutoring information can be found here:

austincc.edu/onlinetutoring

 

Library Services

ACC Library Services offers both in-person and extensive online services, with research and assignment assistance available in-person during limited hours of service. Although all college services are subject to change, plans include ACC students signing up for study space and use of computers at open libraries, extensive online instruction in classes, online reference assistance 24/7 and reference with ACC faculty librarians. In addition, currently enrolled students, faculty and staff can access Library Services online (also 24/7) via the ACC Library website and by using their ACCeID to access all online materials (ebooks, articles from library databases, and streaming videos). ACC Libraries offer these services in numerous ways such as: "Get Help from a Faculty Librarian: the 24/7 Ask a Librarian chat service," an online form for in-depth research Q and A sessions, one-on-one video appointments, email, and phone (voicemail is monitored regularly).

 

 

 

Student Organizations

ACC has over seventy student organizations, offering a variety of cultural, academic, vocational, and social opportunities.  They provide a chance to meet with other students who have the same interests, engage in service-learning, participate in intramural sports, gain valuable field experience related to career goals, and much else.  Student Life coordinates many of these activities, and additional information is available at http://sites.austincc.edu/sl/.

 

 

Personal Support

Resources to support students are available at every campus. To learn more, ask your professor or visit the campus Support Center. All resources and services are free and confidential. Some examples include, among others:

  

  • Food resources including community pantries and bank drives can be found here:

https://www.centraltexasfoodbank.org/food-assistance/get-food-now

  • The CARES Act Student Aid will help eligible students pay expenses related to COVID-19: 

https://www.austincc.edu/coronavirus/cares-act-student-aid.   

 

Mental health counseling services are available throughout the ACC Student Services District to address personal and or mental health concerns: http://www.austincc.edu/students/counseling .

 

If you are struggling with a mental health or personal crisis, call one of the following numbers to connect with resources for help.  However, if you are afraid that you might hurt yourself or someone else, call 911 immediately.

Free Crisis Hotline Numbers:

  • Austin / Travis County 24-hour Crisis & Suicide hotline: 512-472-HELP (4357)
  • The Williamson County 24-hour Crisis hotline: 1-800-841-1255
  • Bastrop County Family Crisis Center hotline: 1-888-311-7755
  • Hays County 24 Hour Crisis Hotline: 1-877-466-0660
  • National Suicide Prevention Lifeline: 988 or 1-800-273-TALK (8255)
  • Crisis Text Line: Text “home” to 741741
  • Substance Abuse and Mental Health Services Administration (SAMHSA) National Helpline:   1-800-662-HELP (4357)
  • National Alliance on Mental Illness (NAMI) Helpline:1-800-950-NAMI (6264)

 


Office Hours

W 5:00 PM - 6:00 PM Virtual meet

NOTE By email appointment request

W 5:00 PM - 6:00 PM Virtual meet

NOTE By email appointment request

T 5:00 PM - 6:00 PM Virtually

NOTE By email Appointment

Published: 07/30/2023 18:53:02