MRKG-1311 Principles of Marketing
Courtney Ahrenholtz
Credit Fall 2023
Section(s)
MRKG-1311-003 (69486)
LEC DIL ONL DIL
Course Requirements
GRADING SYSTEM:
This course is divided into 3 Modules. Each Module will cover a specific set of chapters and at end of each chapter, there will be a Chapter Homework Assignment that you will access LearnSmart using MHConnect software. Each Module will contain one Exam and one Case Study.. Each student will be responsible for developing a.Comprehensive Marketing Plan Assignment that you will work on throughout the semester.
EXAM ONE, 150 points (Chapters 1, 2, 3, 4, 5, 6, 7)
EXAM TWO, 150 points (Chapters 8, 9, 10, 11,12, 13, 14, 15)
EXAM THREE, 150 points (Chapters 16, 17,18, 19, 20, 21, 22)
Case Study Activities, 30 points each (90 points total)
Marketing Plan Assignment, 220 points (broken into 4 parts)
LearnSmart Chapter Assignments (1-22), 10 points each; 220 total possible
Mandatory Orientation Quiz in Blackboard, 10 points
Mandatory Welcome Self-Introduction Discussion, 10 points
*Extra Credit assignments (4), 20 points each; 80 points possible
Readings
REQUIRED TEXTBOOK/MATERIALS:
- A copy of the Textbook; Marketing, 16th edition, Kerin, Roger and Rudelius, McGraw-Hill, 2023. ISBN:9781264121328
- Digital access to the McGraw-Hill Connect materials for this textbook.
The text and materials for this course is part of the First Day Access (FDA) program at ACC. These items are part of your tuition when you enroll in this course, unless you opt-out. It is NOT recommended that you Opt-Out, as these materials are required to complete the course. You can choose to Opt-Out on the first day of class, but you will be responsible for purchasing your course materials at the full retail price and access to your materials may be suspended. For more information and FAQs go to customercare.bncollege.com
If you choose to Opt-Out please be advised that you are responsible for obtaining the material required for this course which has been customized to the specifications of this class. During the course, you will be required to complete multiple assignments using MHConnect, an innovative online learning system that is integrated with the text and proven to help students achieve greater success. Assignments completed in MHConnect will make up a significant portion of your total grade in this course, so you should arrange access immediately.
Hardware/Software:
- Please bring a personal device (laptop or ipad) with you to class to complete research and in-class activities. If you do not have access to a personal device please check one out from ACC.
- A working webcam. It can be an auxiliary webcam that you plug into your computer OR a built-in camera.
- Reliable internet access.
- Minimum operating system of Windows 10 for PC’s or Mac OS X for Mac’s. Please note: Microsoft 10 in “S” mode or Chromebooks will not allow proper access to the course or the exams.
- Download the Respondus LockDown Browser https://download.respondus.com/lockdown/download.php?id=999134577. Review the System requirements for the complete requirements. In addition to the brief informational video, a Student Quick Start Guide is also available.
Course Subjects
COURSE OUTLINE/CALENDAR: Please note that schedule changes may occur during the semester. Any changes will be posted as a Blackboard Announcement.
- Marketing Plan Assignment: Students will work throughout the semester on a comprehensive marketing plan which they will present at the end of the semester.
- Exams: Each exam will be taken remotely (using RespondusLockDown Monitor). Exams will consist of 50 multiple-choice questions on topics from the textbook. A webcam is required for remote exams. Chromebooks and Microsoft “S” mode will not support the exam software.
- LearnSmart Chapter Assignments. Completed in MHConnect.
- Extra Credit: Submit(in Blackboard) a summary of a self-sourced, relatable marketing article with a 1-page summary.
Subject |
Assignment/Activity |
Due Date |
Point Value |
FIRST DAY OF CLASS |
August 21, 2023 |
||
Start Here |
Mandatory Orientation Quiz |
August 25, 2023 |
10 |
Start Here |
Mandatory Self-introduction forum |
August 25, 2023 |
10 |
Chapter 1 |
LearnSmart Chapter Assignment |
August 28, 2023 |
10 |
Chapter 2- |
LearnSmart Chapter Assignment |
August 30, 2023 |
10 |
Chapter 3- Scanning the Marketing Environment |
LearnSmart Chapter Assignment |
September 1, 2023 |
10 |
CASE STUDY #1 |
September 6*, 2023 |
30 |
|
Chapter 4- |
LearnSmart Chapter Assignment |
September 8, 2023 |
10 |
Chapter 5- |
LearnSmart Chapter Assignment |
September 11, 2023 |
10 |
Marketing Plan Assignment-PART 1 |
September 15, 2023 |
50 |
|
Chapter 6- |
LearnSmart Chapter Assignment |
September 18, 2023 |
10 |
Chapter 7- |
LearnSmart Chapter Assignment |
September 20, 2023 |
10 |
**Extra Credit #1 |
September 25, 2023 |
**20 |
|
Chapters 1-7 |
EXAM #1 |
September 25, 2023 |
150 |
Chapter 8 - |
LearnSmart Chapter Assignment |
September 27, 2023 |
10 |
Chapter 9 - Market Segmentation |
LearnSmart Chapter Assignment |
September 29, 2023 |
10 |
Chapter 10- |
LearnSmart Chapter Assignment |
October 2, 2023 |
10 |
Marketing Plan Assignment-PART 2 |
October 6, 2023 |
50 |
|
Chapter 11- |
LearnSmart Chapter Assignment |
October 11, 2023 |
10 |
Chapter 12- |
LearnSmart Chapter Assignment |
October 13, 2023 |
10 |
Chapter 13- |
LearnSmart Chapter Assignment |
October 16, 2023 |
10 |
CASE STUDY #2 |
October 18, 2023 |
30 |
|
Chapter 14 - |
LearnSmart Chapter Assignment |
October 20, 2023 |
10 |
Chapter 15- |
LearnSmart Chapter Assignment |
October 23, 2023 |
10 |
**Extra Credit #2 |
October 27, 2023 |
**20 |
|
Chapters 8-14 |
EXAM #2 |
October 27, 2023 |
150 |
Chapter 16- |
LearnSmart Chapter Assignment |
October 30, 2023 |
10 |
Chapter 17- |
LearnSmart Chapter Assignment |
November 1, 2023 |
10 |
Marketing Plan Assignment-PART 3 |
November 6, 2023 |
50 |
|
Chapter 18- |
LearnSmart Chapter Assignment |
November 8, 2023 |
10 |
Chapter 19 - Advertising, Sales Promotion & PR |
LearnSmart Chapter Assignment |
November 10, 2023 |
10 |
CASE STUDY #3 |
November 13, 2023 |
30 |
|
Chapter 20- |
LearnSmart Chapter Assignment |
November 15, 2023 |
10 |
Chapter 21- Personal Selling & Sales Management |
LearnSmart Chapter Assignment |
November 17, 2023 |
10 |
Chapter 22- |
LearnSmart Chapter Assignment |
November 20, 2023 |
10 |
Thanksgiving Break |
|||
Marketing Plan Presentation |
November 27, 2023 |
70 |
|
**Extra Credit #3 |
December 6, 2023 |
**20 |
|
Chapters 15-22 |
EXAM #3 |
December 6, 2023 |
150 |
Student Learning Outcomes/Learning Objectives
STUDENT LEARNING COURSE OUTCOMES:
- Understand how marketing is related to other business functions and its importance to the success of the business entity.
- Understand the importance of consumer behavior as it relates to buying behavior.
- Be able to identify, analyze, and use sources of marketing research information.
- Be able to identify, understand, and apply basic marketing concepts to solving marketing challenges.
- Understand good marketing practices and techniques and how to apply them.
- Be able to develop a sound Integrated Marketing Communications plan.
END OF COURSE OUTCOMES: Identify the marketing mix components in relation to market segmentation; explain the environmental factors which influence consumer and organizational decision-making processes; and outline a marketing plan.
CIP Code Description: 52.1401 (Marketing/Marketing Management, General)
COURSE RATIONALE: The purpose of this course is to prepare the student to identify the marketing mix components in relation to market segmentation, explain the economic, psychological, sociological, and global factors, which influence consumer and organizational decision-making processes; and interpret market research data to forecast industry trends and meet customer demands. This course will help students develop the understanding and skills necessary to become successful marketers. This course integrates the IMC approach and places an emphasis on decision-making. Seven perspectives of marketing: global, relationship, ethics, customer value, productivity, technology, and entrepreneurship, is included in this course. Principles of Marketing is not just about textbook learning: it challenges students to use their critical/creative skills in all aspects of Marketing, not just those covered in this course.
Syllabus for Fall 2023
SYLLABUS CAN BE ACCESSED USING THIS LINK: https://docs.google.com/document/d/11lhU_QvdboIFUldwptmYoqs-cSYUKE1UEijZ1Utwsfk/edit?usp=sharing
PRINCIPLES OF MARKETING: MRKG 1311-003 (DIL)
Fall 2023
Courtney Ahrenholtz, Associate Professor
COURSE INFORMATION:
PRINCIPLES OF MARKETING, MRKG 1311-003 Section 69486
Distance Learning (DIL)
Internet Access, Webcam, Computer/iPad Required (Chromebooks cannot be used for exams)
MANDATORY ONLINE ORIENTATION(Welcome Quiz) DUE BY: August 24, 2023
HOW TO REACH THE INSTRUCTOR:
Name: Courtney Ahrenholtz
Office: Cypress Creek Campus, 2204.10
Web Address:https://sites.google.com/a/austincc.edu/courtneyahrenholtz/
Phone:(512) 223-2069 (messages checked weekly on Friday’s)
E-Mail: Courtney.Ahrenholtz@austincc.edu (Preferred method of communication. I will respond within 24hours on weekdays.) Please be sure to reference MRKG 1311-003 in the subject line of your email to ensure it gets the proper attention.
Office Hours and locations: Please email me to confirm a meeting time and topic.
Tuesday and Thursday 9:30-10:15am, 1:15-2;00pm RRC3 Adjunct Offices (3rd floor)
Friday’s 9:15 am -12:30 pm CYP 2204.10
Virtual meetings are also available
Department Web Site:http://sites.austincc.edu/rele/finance/
Department Facebook Site: http://www.facebook.com/RELEatACC.com
YouTube Channel: Course relevant content and helpful tutorials https://www.youtube.com/channel/UCr0G_CuUY5ytUx3I_N41BIg?view_as=subscriber
COURSE DESCRIPTION: Introduction to the marketing mix functions and process. Includes Identification of consumer and organizational needs and explanation of environmental issues.
END OF COURSE OUTCOMES: Identify the marketing mix components in relation to market segmentation; explain the environmental factors which influence consumer and organizational decision-making processes; and outline a marketing plan.
CIP Code Description: 52.1401 (Marketing/Marketing Management, General)
COURSE RATIONALE: The purpose of this course is to prepare the student to identify the marketing mix components in relation to market segmentation, explain the economic, psychological, sociological, and global factors, which influence consumer and organizational decision-making processes; and interpret market research data to forecast industry trends and meet customer demands. This course will help students develop the understanding and skills necessary to become successful marketers. This course integrates the IMC approach and places an emphasis on decision-making. Seven perspectives of marketing: global, relationship, ethics, customer value, productivity, technology, and entrepreneurship, is included in this course. Principles of Marketing is not just about textbook learning: it challenges students to use their critical/creative skills in all aspects of Marketing, not just those covered in this course.
COURSE CATALOG DESCRIPTION: MRKG 1311 PRINCIPLES OF MARKETING (3-3-0). Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Skills: R (MKT 1013)
Credit Hours: 3
Classroom Contact Hours Per Week : 3
Lab Hours : 0
PREREQUISITES: N/A
STUDENT LEARNING COURSE OUTCOMES:
1. Understand how marketing is related to other business functions and its importance to the success of the business entity.
2. Understand the importance of consumer behavior as it relates to buying behavior.
3. Be able to identify, analyze, and use sources of marketing research information.
4. Be able to identify, understand, and apply basic marketing concepts to solving marketing challenges.
5. Understand good marketing practices and techniques and how to apply them.
6. Be able to develop a sound Integrated Marketing Communications plan.
REQUIRED TEXTS/MATERIALS/SOFTWARE:
Required Textbook and Supporting Materials
- Digital access to the McGraw-Hill Connect materials for this textbook.
- A copy of the Textbook; Marketing, 16th edition, Kerin, Roger and Rudelius, McGraw-Hill, 2023. ISBN:9781264121328
The text and software materials for this course are part of the First Day Access (FDA) program at ACC. These items are part of your tuition when you enroll in this course, unless you opt out. It is NOT recommended that you Opt-Out, as these materials are required to complete the course. You can choose to Opt-Out on the first day of class, but you will be responsible for purchasing your course materials at the full retail price and access to your materials may be suspended. For more information and FAQs go to customercare.bncollege.com
If you choose to Opt-Out please be advised that you are responsible for obtaining the material required for this course which has been customized to the specifications of this class. During the course, you will be required to complete multiple assignments using the Connect, an innovative online learning system that is integrated with the text and proven to help students achieve greater success. Assignments completed in Connect will make up a significant portion of your total grade in this course, so you should arrange access immediately.
Hardware/Software:
- A working webcam. It can be an auxiliary webcam that you plug into your computer OR a built-in camera.
- Windows 10 for PC’s or Mac OS X for Mac’s. Please note: Microsoft 10 in “S” mode or Chromebooks will not allow proper access to the course or the exams.
- Download the Respondus LockDown Browser https://download.respondus.com/lockdown/download.php?id=999134577.
- Review the System Requirements for the complete requirements. In addition to the brief informational video, a Student Quick Start Guide is also available.
Optional Materials:
- Downloadable e-book for the textbook
- Looseleaf version of the textbook
- Bound version of the textbook
There are three ways to purchase the materials.
- ACC’s Opt-In program
Electronic access to Connect for this text and downloadable e-book through Yuzu. Paid through ACC tuition & fees, with the same rules and deadlines for refunds as ACC tuition and fees. (A full refund if done by the day before classes begin, and a 70% refund if done after then but before the “census date” - about 2 weeks in during a 16-week semester.)
Students using this option can separately purchase a Looseleaf copy of the textbook from the bookstore for $26.00 plus tax. (This is not visible on the ACC bookstore site at this time, but the McGraw-Hill customer representative says it will be available.)
- From the publisher directly: (Information from https://www.mheducation.com/highered/product/M1259924041.html
Digital access to Connect with the integrated e-book: $125 plus any applicable tax. Can request a refund within 14 days, with receipt, as described on this web page: https://www.mheducation.com/return-policy.html (At that link, go down to part 2 for discussion of individual returns.)
- From ACC Bookstore
- Electronic access to Connect and Looseleaf version of text. No refunds after the package is opened.
- DO NOT PURCHASE THIS: E-book access only through Yuzu (so this does not fully meet the requirement because it does not include Connect.) $170.75 plus tax. No refunds after the package is opened.
SUPPORT: If you need any Technical Support, please contact McGraw-Hill Customer Experience at (800) 331-5094. Please be sure to get your case number for future reference when you call the CXG line. FAQs: http://www.connectstudentsuccess.com/
Minimum Technical Skills
Another requirement is that you have some basic computer technical skills. Please take a look at this Technical Skills Checklist prior to beginning the course: http://dl.austincc.edu/students/TechCheck.php. Related to item 10 on this checklist, setting up your ACC email account, please note that I will communicate with you through your ACC email account and Blackboard for this course.
INSTRUCTIONAL METHODOLOGY:
This is an online, Distance Learning (DIL) class.
This course will attempt to challenge all students to use critical thinking in the analysis and development of complex financial solutions to the many challenges associated with Small Business Finance. Through discussion of current events, indicated assignments and exams students are expected to gain technical and managerial skills that will allow them to succeed in the marketing industry.
DISTANCE EDUCATION:
This course is conducted entirely online. The course will cover the same material as a traditional face-to-face course. In order to be successful in this course, the student will need to be self-disciplined and well organized in order to submit all assignments, including discussion boards, on time. You are expected to keep up with ALL of the course requirements and to keep track of important dates. The flexibility of the course is very aggregable to many students, but those who are used to the traditional classroom may not be used to creating their own time management schedule. If this is your first course online I strongly recommend you review the ACC Distance Education General Information available at https://online.austincc.edu/faq/.
Please note that students will use the Blackboard learning management system for assignment instructions, submitting assignments, and collaboration.
STUDENT TECHNOLOGY SUPPORT
Austin Community College provides free, secure drive-up WiFi to students and employees in the parking lots of all campus locations. WiFi can be accessed seven days a week, 7 am to 11 pm. Additional details are available at https://www.austincc.edu/sts.
Students who do not have the necessary technology to complete their ACC courses can request to borrow devices from Student Technology Services. Available devices include iPads, webcams, headsets, calculators, etc. Students must be registered for a credit course, Adult Education, or Continuing Education course to be eligible. For more information, including how to request a device, visit http://www.austincc.edu/sts.
Student Technology Services offers phone, live-chat, and email-based technical support for students and can provide support on topics such as password resets, accessing or using Blackboard, access to technology, etc. To view hours of operation and ways to request support, visit http://www.austincc.edu/sts.
GRADING SYSTEM:
This course is divided into 3 Modules. Each Module will cover a specific set of chapters and at end of each chapter, there will be a Chapter Homework Assignment that you will access LearnSmart using MHConnect software. Each Module will contain one Exam and one Case Study.. Each student will be responsible for developing a.Comprehensive Marketing Plan Assignment that you will work on throughout the semester.
EXAM ONE, 150 points (Chapters 1, 2, 3, 4, 5, 6, 7)
EXAM TWO, 150 points (Chapters 8, 9, 10, 11,12, 13, 14, 15)
EXAM THREE, 150 points (Chapters 16, 17,18, 19, 20, 21, 22)
Case Study Activities, 30 points each (90 points total)
Marketing Plan Assignment, 220 points (broken into 4 parts)
LearnSmart Chapter Assignments (1-22), 10 points each; 220 total possible
Mandatory Orientation Quiz in Blackboard, 10 points
Mandatory Welcome Self-Introduction Discussion, 10 points
*Extra Credit assignments (4), 20 points each; 80 points possible
FINAL COURSE GRADE |
CUMULATIVE POINT RANGE |
A |
900 or above |
B |
800-899 |
C |
700-799 |
D |
600-699 |
F |
BELOW 599 |
Exams = 450 points, Marketing Plan Assignment = 220 points, Case Study Activity = 90 points, Chapter Assignments = 220 points, Orientation Quiz = 10 points, Self-Introdution = 10 points
Important Dates for Fall 2023:
Exam One: September 25, 2023
Exam Two : October 27, 2023
Exam Three : December 6, 2023
Case Study #1: September 6, 2023
Case Study #2: October 18, 2023
Case Study #3: November 13, 2023
Marketing Plan Part 1: September 15, 2023
Marketing Plan Part 2: October 6, 2023
Marketing Plan Part 3: November 6, 2023
Marketing Plan Presentation: November 27, 2023
Last Day to Withdraw: November 16, 2023
Thanksgiving Break: November 22-26, 2023
COURSE POLICIES:
The Use of Artificial Intelligence (AI): Any work written, developed, created, or inspired by artificial intelligence (AI) will be considered plagiarism and will not be tolerated. While there are many new and exciting developments with AI in the marketing industry, in terms of education and learning your original work is irreplaceable. Your purpose as a student is to learn from your own experiences and apply these experiences in authentic and creative ways. Using AI robs you of the opportunity to think critically and apply the knowledge you are working so hard to achieve. If it it believed that your work is not entirely your own you will be held responsible under the College Academic Integrity Process.
Attendance/Class Participation
Regular and timely class participation in discussions and completion of work is expected of all students.
The instructor is required to submit a formal attendance certificate by September 6, 2023. Any students who have failed to participate in the course by this date will be withdrawn from the course automatically by the college.
If attendance or compliance with other course policies is unsatisfactory, the instructor may withdraw students from the class.
Missed Exam and Late Work Policies:
- MISSED EXAMS – If you miss an exam you have 48 hours to contact me to request a make-up exam. Permission for a make-up exam will only be granted under extreme circumstances. Lack of preparation is not considered an extreme circumstance and will not be awarded a make-up option. The final must be taken at the scheduled time. There is NO make-up for the final
- Assignments will NOT be accepted late. All deadlines are absolute.
- Academic work submitted will be your thought, research, or self-expression.
- Absolutely no plagiarism.
Withdrawal Policy
It is the responsibility of each student to ensure that his or her name is removed from the rolls should they decide to withdraw from the class. The instructor does, however, reserve the right to drop a student should he or she feel it is necessary. If a student decides to withdraw, he or she should also verify that the withdrawal is recorded before the Final Withdrawal Date. The Final Withdrawal Date for this semester is November 16, 2023. The student is also strongly encouraged to keep any paperwork in case a problem arises.
Students are responsible for understanding the impact that withdrawal from a course may have on their financial aid, veterans’ benefits, and international student status. Per state law, students enrolling for the first time in Fall 2007 or later at any public Texas college or university may not withdraw (receive a W) from more than six courses during their undergraduate college education. Some exemptions for good cause could allow a student to withdraw from a course without having it count toward this limit. Students are strongly encouraged to meet with an advisor when making decisions about course selection, course loads, and course withdrawals.
Please read and review this syllabus and schedule carefully. If you do not think this course and its expectations will work for your schedule/style please reconsider enrollment. Please do not contact me during the course to complain about the schedule, no adjustments will be made. If you intend to drop the course, please make sure you have completed all administrative requirements. Otherwise, if your name appears in the class roster at the time final grades are to be due you receive an “F”.
Incomplete Policy:
An incomplete (“I”) will only be granted to a student in rare circumstances.
Generally, to receive a grade of “I”, a student must have completed all examinations and assignments to date, be passing, and have a personal circumstance that occurs after the withdrawal deadline which prevents course completion. A grade of “I” also requires approval by the Department Chair and the completion and submission of the Incomplete Grade form signed by the faculty member (and student if possible.)
If a grade of “I” is given, the remaining coursework must be completed by a date set by the student and professor. This date may not be later than the last day to withdraw from a course in the next semester.
As soon as possible after the “personal circumstances that prevent course completion” occur, the student shall contact the instructor in writing explaining the situation. The instructor or the student may request a meeting (virtually or in person) if desired in order to clarify the situation and the proposed plan to complete the course. All of this MUST be completed before the official end of classes for the semester.
1. The instructor will report to the department chair the circumstances and the proposed plan to complete the work. This must be done no more than one day after the official end of the semester. After discussion as needed, the Department Chair will inform the faculty member by email whether it is approved or not. The faculty member is responsible for retaining this email message.
2. After receiving approval from the department chair, the faculty member will submit the grade of I at the time needed to ensure that class grades are submitted on time.
3. The faculty member will complete the form, including all requirements to complete the course and the due date, sign (by typing in name) and then email it to the student. The student will then complete his/her section, sign (by typing in name), and return the completed form to the faculty member to complete the agreement. A copy of the fully completed form can then be emailed by the faculty member to the student and the department chair for each grade of Incomplete that the faculty member submits at the end of the semester.
4. The student must complete all remaining work by the date specified on the form above. This date is determined by the instructor in collaboration with the student, but it may not be later than the final withdrawal deadline in the subsequent long semester.
5. Students will retain access to the course Blackboard page through the subsequent semester in order to submit work and complete the course. Students will be able to log on to Blackboard and have access to the course section materials, assignments, and grades from the course and semester in which the Incomplete was awarded.
COURSE OUTLINE/CALENDAR: Please note that schedule changes may occur during the semester. Any changes will be posted as a Blackboard Announcement.
- Marketing Plan Assignment: Students will work throughout the semester on a comprehensive marketing plan which they will present at the end of the semester.
- Exams: Each exam will be taken remotely (using RespondusLockDown Monitor). Exams will consist of 50 multiple-choice questions on topics from the textbook. A webcam is required for remote exams. Chromebooks and Microsoft “S” mode will not support the exam software.
- LearnSmart Chapter Assignments. Completed in MHConnect.
- Extra Credit: Submit(in Blackboard) a summary of a self-sourced, relatable marketing article with a 1-page summary.
Subject |
Assignment/Activity |
Due Date |
Point Value |
FIRST DAY OF CLASS |
August 21, 2023 |
||
Start Here |
Mandatory Orientation Quiz |
August 25, 2023 |
10 |
Start Here |
Mandatory Self-introduction forum |
August 25, 2023 |
10 |
Chapter 1 |
LearnSmart Chapter Assignment |
August 28, 2023 |
10 |
Chapter 2- |
LearnSmart Chapter Assignment |
August 30, 2023 |
10 |
Chapter 3- Scanning the Marketing Environment |
LearnSmart Chapter Assignment |
September 1, 2023 |
10 |
CASE STUDY #1 |
September 6*, 2023 |
30 |
|
Chapter 4- |
LearnSmart Chapter Assignment |
September 8, 2023 |
10 |
Chapter 5- |
LearnSmart Chapter Assignment |
September 11, 2023 |
10 |
Marketing Plan Assignment-PART 1 |
September 15, 2023 |
50 |
|
Chapter 6- |
LearnSmart Chapter Assignment |
September 18, 2023 |
10 |
Chapter 7- |
LearnSmart Chapter Assignment |
September 20, 2023 |
10 |
**Extra Credit #1 |
September 25, 2023 |
**20 |
|
Chapters 1-7 |
EXAM #1 |
September 25, 2023 |
150 |
Chapter 8 - |
LearnSmart Chapter Assignment |
September 27, 2023 |
10 |
Chapter 9 - Market Segmentation |
LearnSmart Chapter Assignment |
September 29, 2023 |
10 |
Chapter 10- |
LearnSmart Chapter Assignment |
October 2, 2023 |
10 |
Marketing Plan Assignment-PART 2 |
October 6, 2023 |
50 |
|
Chapter 11- |
LearnSmart Chapter Assignment |
October 11, 2023 |
10 |
Chapter 12- |
LearnSmart Chapter Assignment |
October 13, 2023 |
10 |
Chapter 13- |
LearnSmart Chapter Assignment |
October 16, 2023 |
10 |
CASE STUDY #2 |
October 18, 2023 |
30 |
|
Chapter 14 - |
LearnSmart Chapter Assignment |
October 20, 2023 |
10 |
Chapter 15- |
LearnSmart Chapter Assignment |
October 23, 2023 |
10 |
**Extra Credit #2 |
October 27, 2023 |
**20 |
|
Chapters 8-14 |
EXAM #2 |
October 27, 2023 |
150 |
Chapter 16- |
LearnSmart Chapter Assignment |
October 30, 2023 |
10 |
Chapter 17- |
LearnSmart Chapter Assignment |
November 1, 2023 |
10 |
Marketing Plan Assignment-PART 3 |
November 6, 2023 |
50 |
|
Chapter 18- |
LearnSmart Chapter Assignment |
November 8, 2023 |
10 |
Chapter 19 - Advertising, Sales Promotion & PR |
LearnSmart Chapter Assignment |
November 10, 2023 |
10 |
CASE STUDY #3 |
November 13, 2023 |
30 |
|
Chapter 20- |
LearnSmart Chapter Assignment |
November 15, 2023 |
10 |
Chapter 21- Personal Selling & Sales Management |
LearnSmart Chapter Assignment |
November 17, 2023 |
10 |
Chapter 22- |
LearnSmart Chapter Assignment |
November 20, 2023 |
10 |
Thanksgiving Break |
|||
Marketing Plan Presentation |
November 27, 2023 |
70 |
|
**Extra Credit #3 |
December 6, 2023 |
**20 |
|
Chapters 15-22 |
EXAM #3 |
December 6, 2023 |
150 |
COLLEGE POLICIES:
Health & Safety Protocols
Operational areas of ACC campuses and centers are fully open and accessible through all public entrances. The college encourages its staff, faculty, and students to be mindful of the well-being of all individuals on campus. If you feel sick, feverish, or unwell, please do not come to campus.
Some important things to remember:
● If you have not done so, ACC encourages all students, faculty, and staff to get vaccinated. COVID-19 vaccines are now widely available throughout the community. Visit www.vaccines.gov/ to find a vaccine location near you.
● Campuses are open to faculty, staff, and students. The college and its departments and offices may invite internal and external guests to their events and activities, though access is still restricted for external parties seeking to host activities at ACC. The college’s Appian Health Screening App remains available to everyone who visits campus. This continues to be a good way to check your own health before coming to class or work.
● If you are experiencing COVID-19-related symptoms, please get a COVID-19 test as soon as possible before returning to an ACC facility. Testing is now widely available. To find testing locations near you, click this link.
● If you test positive, please report it on the ACC self-reporting tool located here.
● ACC continues to welcome face masks on campus. Per CDC guidelines, face masks remain a good way to protect yourself from COVID-19.
● The college asks that we all continue to respect the personal space of others. We are encouraging 3 feet of social distancing.
● Please be sure to carry your student, faculty, or staff ID badge at all times while on campus.
Because of the everchanging situation, please go to ACC’s Covid website at https://www.austincc.edu/coronavirus?ref=audiencemenu for the latest updates and guidance.
Statement on Academic Integrity
Austin Community College values academic integrity in the educational process. Acts of academic dishonesty/misconduct undermine the learning process, present a disadvantage to students who earn credit honestly, and subvert the academic mission of the institution. The potential consequences of fraudulent credentials raise additional concerns for individuals and communities beyond campus who rely on institutions of higher learning to certify students' academic achievements and expect to benefit from the claimed knowledge and skills of their graduates. Students must follow all instructions given by faculty or designated college representatives when taking examinations, placement assessments, tests, quizzes, and evaluations. Actions constituting scholastic dishonesty include, but are not limited to, plagiarism, cheating, fabrication, collusion, falsifying documents, or the inappropriate use of the college’s information technology resources. Further information is available at https://www.austincc.edu/about-acc/academic-integrity-and-disciplinary-process
Any course specific policies, expectations, or procedures could be included here.
Student Rights & Responsibilities
Students at ACC have the same rights and protections under the Constitution of the United States. These rights include freedom of speech, peaceful assembly, petition and association. As members of the community, students have the right to express their own views, but must also take responsibility for according the same rights to others and not interfere or disrupt the learning environment. Students are entitled to fair treatment, are expected to act consistently with the values of the college, and obey local, state, and federal laws. www.austincc.edu/srr
As a student of Austin Community College you are expected to abide by the Student Standards of Conduct. https://www.austincc.edu/students/students-rights-and-responsibilities/student-standards-of-conduct
Senate Bill 212 and Title IX Reporting Requirements
Under Senate Bill 212 (SB 212), the faculty and all College employees are required to report any information concerning incidents of sexual harassment, sexual assault, dating violence, and stalking committed by or against an ACC student or employee. Federal Title IX law and College policy also require reporting incidents of sex- and gender-based discrimination and sexual misconduct. This means faculty and non-clinical counseling staff cannot keep confidential information about any such incidents that you share with them.
If you would like to talk with someone confidentiality, please contact the District Clinical Counseling Team who can connect you with a clinical counselor on any ACC campus: (512) 223-2616, or to schedule online: https://www.austincc.edu/students/counseling .
While students are not required to report, they are encouraged to contact the Compliance Office for resources and options: Charlene Buckley, District Title IX Officer, (512) 223-7964; compliance@austincc.edu .
If a student makes a report to a faculty member, the faculty member will contact the District Title IX Officer for follow-up.
Student Complaints
A defined process applies to complaints about an instructor or other college employee. You are encouraged to discuss concerns and complaints with college personnel and should expect a timely and appropriate response. When possible, students should first address their concerns through informal conferences with those immediately involved; formal due process is available when informal resolution cannot be achieved.
Student complaints may include (but are not limited to) issues regarding classroom instruction, college services and offices on the basis of actual or perceived race, color, national origin, religion, age, gender, gender identity, sexual orientation, political affiliation, or disability.
Further information about the complaints process, including the form used to submit complaints, is available at: http://www.austincc.edu/students/students-rights-and-responsibilities/student-complaint-procedures
Statement on Privacy
The Family Educational Rights and Privacy Act (FERPA) protects confidentiality of students’ educational records. Grades cannot be provided by faculty over the phone, by e-mail, or to a fellow student.
Class grades should be posted in Blackboard, and this could be mentioned here.
Recording Policy
To ensure compliance with the Family Education Rights and Privacy Act (FERPA), student recording of class lectures or other activities is generally prohibited without the explicit written permission of the instructor and notification of other students enrolled in the class section. Exceptions are made for approved accommodations under the Americans with Disabilities Act.
Recording of lectures and other class activities may be made by faculty to facilitate instruction, especially for classes taught remotely through BlackBoard Collaborate or another platform. Participation in such activities implies consent for the student to be recorded during the instructional activity. Such recordings are intended for educational and academic purposes only.
Safety Statement
Health and safety are of paramount importance in classrooms, laboratories, and field activities. Students are expected to learn and comply with ACC environmental, health and safety procedures and agree to follow ACC safety policies. Emergency Procedures posters and Campus Safety Plans are posted in each classroom and should be reviewed at the beginning of each semester. All incidents (injuries/illness/fire/property damage/near miss) should be immediately reported to the course instructor. Additional information about safety procedures and how to sign up to be notified in case of an emergency can be found at http://www.austincc.edu/emergency
Everyone is expected to conduct themselves professionally with respect and courtesy to all. Anyone who thoughtlessly or intentionally jeopardizes the health or safety of another individual may be immediately dismissed from the day’s activity and will be referred to the Dean of Student Services for disciplinary action.
In the event of disruption of normal classroom activities due to an emergency situation or an outbreak of illness, the format for this course may be modified to enable completion of the course. In that event, students will be provided an addendum to the class syllabus that will supersede the original version.
Campus Carry
The Austin Community College District concealed handgun policy ensures compliance with Section 411.2031 of the Texas Government Code (also known as the Campus Carry Law), while maintaining ACC’s commitment to provide a safe environment for its students, faculty, staff, and visitors. Beginning August 1, 2017, individuals who are licensed to carry (LTC) may do so on campus premises except in locations and at activities prohibited by state or federal law, or the college’s concealed handgun policy.
It is the responsibility of license holders to conceal their handguns at all times. Persons who see a handgun on campus are asked to contact the ACC Police Department by dialing 512-223-1231. Please refer to the concealed handgun policy online at http://austincc.edu/campuscarry
Discrimination Prohibited
The College seeks to maintain an educational environment free from any form of discrimination or harassment including but not limited to discrimination or harassment on the basis of race, color, national origin, religion, age, sex, gender, sexual orientation, gender identity, or disability.
Faculty at the College are required to report concerns regarding sexual misconduct (including all forms of sexual harassment and sex and gender-based discrimination) to the Manager of Title IX/Title VI/ADA Compliance. Licensed clinical counselors are available across the District and serve as confidential resources for students.
Additional information about Title VI, Title IX, and ADA compliance can be found in the ACC Compliance Resource Guide available at:
https://drive.google.com/file/d/1xfmZHOPD_H1wgGKq1N7Irv6gvXxOXzbZ/view
Use of ACC email
All College e-mail communication to students will be sent solely to the student’s ACCmail account, with the expectation that such communications will be read in a timely fashion. ACC will send important information and will notify students of any college- related emergencies using this account. Students should only expect to receive email communication from their instructor using this account. Likewise, students should use their ACCmail account when communicating with instructors and staff. Information about ACC email accounts, including instructions for accessing it, are available at: http://www.austincc.edu/help/accmail/questions-and-answers
Use of the Testing Center
The Testing Centers will allow only limited in person testing and testing time will be limited to the standard class time, typically one and one-half hours. Specifically, only the following will be allowed in the Testing Centers:
● Student Accessibility Services (SAS) Testing: All approved SAS testing
● Assessments Tests: Institutionally approved assessment tests (e.g., TSIA or TABE)
● Placement Tests: Placement tests (e.g., ALEKS)
● Make-Up Exams (for students who missed the original test): Make-up testing is available for all lecture courses but will be limited to no more than 25% of students enrolled in each section for each of four tests
● Programs incorporating industry certification exams: Such programs (e.g., Microsoft, Adobe, etc.) may utilize the ACC Business Assessment Center for the industry certification exams (BACT) at HLC or RRC
The instructor should provide additional information about how they will conduct examinations and other assessments here.
STUDENT SUPPORT SERVICES
The success of our students is paramount, and ACC offers a variety of support services to help, as well as providing numerous opportunities for community engagement and personal growth.
Student Support
ACC strives to provide exemplary support to its students and offers a broad variety of opportunities and services. Information on these campus services and resources is available at http://www.austincc.edu/students. A comprehensive array of student support services is available online at:
https://www.austincc.edu/coronavirus/remote-student-support
Student Accessibility Services
Austin Community College (ACC) is committed to providing a supportive, accessible, and inclusive learning environment for all students. Each campus offers support services for students with documented disabilities. Students with disabilities who need classroom, academic or other accommodations must request them through Student Accessibility Services (SAS).
Students are encouraged to request accommodations prior to the beginning of the semester, otherwise the provision of accommodations may be delayed. Students who have received accommodations from SAS for this course will provide the instructor with the legal document titled “Faculty Notification Letter” (FNL) through the Accessible Information Management (AIM) portal.
Until the instructor receives the FNL, accommodations should not be provided. Once the FNL is received, accommodations must be provided. Accommodations are not retroactive, so it is in the student’s best interest to request their accommodations as soon as possible prior to the beginning of the semester.
Please contact SAS@austincc.edu for more information.
Academic Support
ACC offers academic support services on all of its campuses. These services, which include online tutoring, academic coaching, and supplemental instruction, are free to enrolled ACC students. Tutors are available in a variety of subjects ranging from accounting to pharmacology. Students may receive these services on both a drop-in and referral basis.
An online tutor request can be made here:
https://de.austincc.edu/bbsupport/online-tutoring-request/
Additional tutoring information can be found here:
Library Services
ACC Library Services offers both in-person and extensive online services, with research and assignment assistance available in-person during limited hours of service. Although all college services are subject to change, plans include ACC students signing up for study space and use of computers at open libraries, extensive online instruction in classes, online reference assistance 24/7 and reference with ACC faculty librarians. In addition, currently enrolled students, faculty and staff can access Library Services online (also 24/7) via the ACC Library website and by using their ACCeID to access all online materials (ebooks, articles from library databases, and streaming videos). ACC Libraries offer these services in numerous ways such as: "Get Help from a Faculty Librarian: the 24/7 Ask a Librarian chat service," an online form for in-depth research Q and A sessions, one-on-one video appointments, email, and phone (voicemail is monitored regularly).
● Library Website: http://library.austincc.edu
● Library Information & Services during COVID-19: https://researchguides.austincc.edu/LSinfoCOVID19
● Ask a Librarian 24/7 chat and form: https://library.austincc.edu/help/ask.php
● Library Hours of Operation by Location: https://library.austincc.edu/loc/
● Email: library@austincc.edu
Student Organizations
ACC has over seventy student organizations, offering a variety of cultural, academic, vocational, and social opportunities. They provide a chance to meet with other students who have the same interests, engage in service-learning, participate in intramural sports, gain valuable field experience related to career goals, and much else. Student Life coordinates many of these activities, and additional information is available at http://sites.austincc.edu/sl/.
Personal Support
Resources to support students are available at every campus. To learn more, ask your professor or visit the campus Support Center. All resources and services are free and confidential. Some examples include, among others:
● Food resources including community pantries and bank drives can be found here:
https://www.centraltexasfoodbank.org/food-assistance/get-food-now
● Assistance with childcare or utility bills is available at any campus Support Center: http://www.austincc.edu/students/support-center.
● The Student Emergency Fund can help with unexpected expenses that may cause you to withdraw from one or more classes: http://www.austincc.edu/SEF.
● Help with budgeting for college and family life is available through the Student Money Management Office: http://sites.austincc.edu/money/.
● A full listing of services for student parents is available at: https://www.austincc.edu/students/child-care
● The CARES Act Student Aid will help eligible students pay expenses related to COVID-19:
https://www.austincc.edu/coronavirus/cares-act-student-aid.
Mental health counseling services are available throughout the ACC Student Services District to address personal and or mental health concerns: http://www.austincc.edu/students/counseling .
If you are struggling with a mental health or personal crisis, call one of the following numbers to connect with resources for help. However, if you are afraid that you might hurt yourself or someone else, call 911 immediately.
Free Crisis Hotline Numbers:
● Austin / Travis County 24-hour Crisis & Suicide hotline: 512-472-HELP (4357)
● The Williamson County 24-hour Crisis hotline: 1-800-841-1255
● Bastrop County Family Crisis Center hotline: 1-888-311-7755
● Hays County 24 Hour Crisis Hotline: 1-877-466-0660
● National Suicide Prevention Lifeline: 988 or 1-800-273-TALK (8255)
● Crisis Text Line: Text “home” to 741741
● Substance Abuse and Mental Health Services Administration (SAMHSA) National Helpline: 1-800-662-HELP (4357)
● National Alliance on Mental Illness (NAMI) Helpline:1-800-950-NAMI (6264)
Office Hours
T Th 12:00 PM - 1:00 PM Round Rock RRC3 Adjunct Offices (3rd floor)
NOTE Please email me to confirm a meeting time and topic. Virtual meetings are available via GoogleMeet.F 9:30 AM - 1:30 PM Cypress Creek 2204.10
NOTE Please email me to confirm a meeting time and topic. Virtual meetings are available via GoogleMeet.Published: 07/12/2023 10:16:44