COMMON COURSE LEARNING OBJECTIVES/OUTCOMES

1.      Understand how marketing is related to other business functions and its importance to the success of the business entity.

2.      Understand the importance of consumer behavior as it relates to buying behavior.

3.      Be able to identify, analyze, and use sources of marketing research information.

4.      Be able to identify, understand, and apply basic marketing concepts to solving marketing challenges.

5.      Understand good marketing practices and techniques and how to apply them.

6.      Be able to develop a sound Integrated Marketing Communications plan.

REQUIRED TEXT/MATERIALS

PRINCIPLES OF MARKETING, MRKG 1311
REQUIRED BOOK

Required Materials for: MRKG 1311

The required textbook for this course is a custom version of Marketing, 16th edition, by Kerin andHartley, McGraw-Hill.  The book has been customized to meet the needs of this course and save you money.  During the course, you will also be required to complete a variety of assignments that will be delivered via Connect, an innovative online learning system that is integrated with the Kerin text and proven to help students achieve greater success. Assignments completed in Connect will make up a significant portion of your total grade in this course so you should arrange access immediately. Purchase of both the text and Connect is included in your tuition.  Access through Course Materials.

 If you need any Technical Support, please contact McGraw-Hill Customer Experience at (800) 331-5094                                                                  

Please be sure to get your case number for future reference when you call the CXG line.

 FAQs:  http://www.connectstudentsuccess.com/

COURSE OUTLINE/SCHEDULE/DUE DATES   You are encouraged to complete assignments prior to deadlines.

COURSE OUTLINE/SCHEDULE/DUE DATES   You are encouraged to complete assignments prior to deadlines.

Please note that schedule changes may occur during the semester.  Any changes will be posted in the Blackboard Announcement section.  You are encouraged to complete assignments prior to the due date.

All graded assignments and final grade are posted in the gradebook in Blackboard.  Any extra credit points awarded are added to the total.  Final grades are based on the accumulation of points and applied to the total points on the scale below.

A=1,098-1,220 points

B=976-1,097 points

C=854-975 points

D=732-853 points

F=Below 731 points

Final grades are based on an accumulation of points earned on the assignments and the total is compared to the scale above.

Notice that it is possible to earn quite a lot of credit in this course for work other than tests. In fact, tests only account for 49% of the total points available.  For instance, a student who is struggling in this class might only make a 90 on a test.  This is a fairly low grade, since it is 90/150 = 60%, which is equivalent to a D on that test.   Suppose this student made that grade on each of the four tests, the total points for the tests would be 4*90 = 360.  If this student also did all the non-test work in the course perfectly, it would possible to earn 620 points, and so the point total is 980, which is a grade of B.  Also notice that if you only took the exams and scored all the points possible (600), you would not pass the class.  The odds of earning full credit on all four exams are slim, so that should help you see the value of all the other ways to earn points in this class. 

PRINCIPLES OF MARKETING, MRKG 1311, 12 WEEK DIL, Fall, 2023

Class Information:

Section 69485 DIL 002 (12 week)

Mandatory Online orientation in Blackboard, Sept 18, 2023

Pre-Requisites:  None

3 credit hours

Semester schedule:  Sept 18-December 10      Last day to drop course:  November 16

COURSE CATALOG DESCRIPTION

MRKG 1311 PRINCIPLES OF MARKETING (3-3-0).  Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Skills: R (MKT 1013)

Instructor:

Kathy M. Walton, Ph.D.

Adjunct Professor of Marketing

Campus Mail received at:  Cypress Creek mail room

Austin Community College 

Cypress Creek Campus

1555 Cypress Creek Road

Cedar Park, Texas 78613

Phone: 512-223-1790 ex 22184

Email:  kwalton@austincc.edu     Best way to contact me

Office Hours:  9:00-10:00 am, daily, via email primarily.   Please email me at kwalton@austincc.edu to arrange for a phone call or google meeting.  I am available at other times too if needed.

My Web Site

https://sites.google.com/a/austincc.edu/kathy-walton/

Departmental Web Site

Marketing - http://sites.austincc.edu/mkt/

Departmental Facebook Pages

Marketing -  https://www.facebook.com/MRKGatACC

PLEASE NOTE: Complete course information is in Blackboard.  This is not all the information you need in order to be successful in this course.  This is only the course syllabus.  You must be officially enrolled in the course to access Blackboard.  Blackboard access is at Go to http://acconline.austincc.edu for entry into Blackboard. You will need your student ID and password to log into Blackboard. 

GENERAL INFORMATION FOR THE PRINCIPLES OF MARKETING DIL STUDENT

COURSE METHODOLOGY-- DISTANCE LEARNING (DIL) COURSE INFORMATION

DIL courses are designed for anyone who has scheduling problems, work schedules that conflict with normal class times, or any reason they may have. Some students are concerned about the transferability or status of ONL courses. The course content, college credit and transferability are equivalent to those offered in the classroom.  The first step to success is your Distance Learning MANDATORY course orientation on September 18, 2023.

Marketing 1311 is an interactive training system that combines electronic learning materials with online instructor guidance and expertise.  It is accessed via the Internet from the student's computer at home or work or in an ACC lab, any time. Concepts are presented through the textbook, the Publishers Web site, information on the instructor's Web site, and Blackboard.

You will cover the same material as in a face-to-face class. You must have access to the Internet and an email account. The primary framework for instruction is the Internet. The Interactive capabilities such as email and listserv, access to library on-line, office hours, discussion forums, facilitate student to instructor communication. This asynchronous learning allows students who have other responsibilities to participate in course offerings. Being able to send a message to the instructor at any time, instead of traveling to the campus during the instructor's posted office hours, makes it possible for those who have limited or no time beyond the normal class time to talk to the instructor.

Course content is delivered in Blackboard. This syllabus, assignments, core course information, announcements, structured student activities, and discussion information are all located in Blackboard. You will view web pages, send and receive email, download files, and upload files you have created using ACC’s Blackboard system. If you do not have an ACCeID you will need to activate it by going to the “First-time login” link at http://www.austincc.edu/acceid/step1.htm.  Go to http://acconline.austincc.edu for student entry into Blackboard.  You will need your student ID and password to log into Blackboard.  Blackboard access is available the first day of the semester. You must complete your MANDATORY course orientation in Blackboard.

You must be able to communicate with the instructor by email.  You need an individual account, which is not shared with anyone else.  In EVERY email message you send me, the subject line must include MKRG 1311, DIL.  Also your first and last name must be included somewhere in the message.

Tests will be taken online using the Respondus Monitoring system in Blackboard.  You must have your ACC ID to take a test.  Additional information about testing will be available in Blackboard.  This system will not work on a Chromebook.

As the online instructor I will monitor your progress and advise you as appropriate via email, telephone, or virtual discussions. You will be evaluated by means of tests, assignments, and projects.

Distance Learning Student Information is available at http://dl.austincc.edu/students/#Resources

Distance Learning Help Line, 1-512-223-8026, Toll free 1-888-223-8026 or dl@austincc.edu. Distance Learning Help Line is open 8am to 5pm Monday-Friday.

TIME REQUIRED

The pace of this class is very quick! I believe that you can expect to spend between 3 to 4 hours per chapter of reading, doing assignments, and preparing for the exam. Of course this may vary from student to student. The more time and effort you put into your class, the more you will derive from it.     I hope you approach this course as a learning adventure and that it is both informative and a great opportunity for you. It is recommended that you log into the class and complete assignments at least two or three times a week.  PRO-TIP 1:  Complete the smartbook and video assignments each time you complete reading a chapter. They will help you prepare for exams too.

REQUIRED BOOK AND MATERIALS FOR PRINCIPLES OF MARKETING, MRKG 1311

This course is part of a program at ACC called First Day Access (FDA.)   The required textbook for this course is a custom version of Marketing, 16th edition, by Kerin and Hartley, McGraw-Hill.  The book has been customized to meet the needs of this course and save you money.  When students register for the course, they are automatically charged a fee for course materials. The e-book and materials are found under the Tools/McGraw Hill section in Blackboard. There are two advantages to this:

1. The cost of the materials in this program is substantially less than the cost through the bookstore and also substantially less than the publisher would charge for the materials directly from their website.
2. The materials are available to the student on the first day, so students are less likely to get behind.
3. Here is a link that will help you to access your textbook and Connect, go to: http://video.mhhe.com/watch/UZnyThhiZgbh3pKQFBiQUZ?

During the course, you will also be required to complete a variety of assignments (smartbook and video assignments) that will be delivered via McGraw Hill’s Connect, an innovative online learning system that is integrated with the Kerin text and proven to help students achieve greater success. Assignments completed in Connect will make up a significant portion of your total grade in this course so you should arrange access immediately.

SUPPORT

If you need any Technical Support, please contact McGraw-Hill Customer Experience at (800) 331-5094                                                                  

Please be sure to get your case number for future reference when you call the CXG line.

 FAQs:  http://www.connectstudentsuccess.com/

COURSE RATIONALE

The purpose of this course is to prepare the student to identify the marketing mix components in relation to market segmentation; explain the economic, psychological, sociological, and global factors, which influence consumer and organizational decision-making processes; and interpret market research data to forecast industry trends and meet customer demands. This course will help students develop the understanding and skills necessary to become successful marketers.  This course integrates the IMC approach, and places an emphasis on decision-making. Seven perspectives of marketing: global, relationship, ethics, customer value, productivity, technology, entrepreneurship, is included in this course. Principles of Marketing is not just about textbook learning: it challenges students to use their critical/creative skills in all aspects of Marketing, not just those covered in this course.

COMMON COURSE LEARNING OBJECTIVES/OUTCOMES

By the end of this course, the student should be able to:

1. Understand how marketing is related to other business functions and its importance to the success of the business entity.

2.  Understand the importance of consumer behavior as it relates to buying behavior.

3.  Be able to identify, analyze, and use sources of marketing research information.

4.  Be able to identify, understand, and apply basic marketing concepts to solving marketing challenges.

5.  Understand good marketing practices and techniques and how to apply them.

6.  Be able to develop a sound Integrated Marketing Communications plan.

GRADES:

1.  EXAMS

IMPORTANT DATES

12 Week Session

Exam One, October 10

Exam Two, October 31

Exam Three, November 21

Exam 4, December 8

You must complete 4 exams this semester.  The exams will be taken online via the Respondus Monitoring system in Blackboard.  Each exam will be 50 multiple choice questions.  Additional information about the exams will be available in blackboard. If you miss an exam, with my permission you may be allowed to take a make-up exam.  Each exam is valued at 150 points.

I use a system called Respondus Monitoring which means you take the exams in Blackboard on your ipad or computer. I will post more information in the class announcements about what you need to do to set up this system on your computer.  There is a practice test available which is designed to test your compatibility for the testing process and you should complete it prior to taking the first exam. 

A word of caution - Only click on the exam you plan to take when you are ready to take it-- if you click on any of the other exams the system will assume you took it and give you a grade of 0 and you won't be able to take that exam when it is due, so read carefully and click on the correct exam.  If you have any questions, ask me for help.

Exams—Tests are closed book and consist of 50 multiple choice questions. Each question has a value of 3 points for a total of 150 points per test. You may use one page (8.5” x 11”) of notes when you take the exam.  It can be written on both front and back. 

Exam One, 150 points - Chapters 1,2,3,4, 5, 6

Exam Two, 150 points - Chapters 7,8,9,10,11

Exam Three, 150 points - Chapters 12,13,14,15,16,17

Exam Four, 150 points - Chapters 18,19,20,21,22

              Exams Total 600 points

1. Chapter Smartbook

There is a Smartbook quiz assignment for each chapter, to be completed in Connect LTI.  They are called SmartBook (labelled SB).  You will need to register with Connect first, and then you will find the link to the Smartbooks in the chapter folder for each chapter in the content folder.  Each Smartbook assignment is worth 10 points.  These are also very helpful for preparing for the exams.

       Chapter Smartbook Total:  220 points

1. Video Assignments

There is a video assignment for each chapter, to be completed in Connect.  You will find the link to the video in each chapter’s folder in the content folder.  You will watch the video and answer questions at the end.  Each video assignment is worth 10 points.

       Video Cases Total:  220 points

1. Marketing Simulation Assignments

There is a marketing simulation assignment for each content unit, to be completed in Connect.  You will find the link to the simulations at the bottom of the first page of each unit (where the chapters are listed). Each simulation is worth 25 points.

       Marketing Simulation Total:  100 points

1. Discussion Board

1. Email Instructor as part of orientation to indicate that you are familiar with the expectations of the course and ready to learn by Sept 25. This assignment has a value of 10 points
2. Biography has a value of 10 points
3. Discussion Board One has a value of 15 points
4. Discussion Board Two has a value of 15 points
5. Discussion Board Three has a value of 15 points
6. Discussion Board four has a value of 15 points

      Discussion Board Total 80 points  PRO-TIP 2:  Complete the discussion board items for early points.

In order to earn the full 80 points you must participate in all discussion board discussions and orientation activities.  Discussion topics are established in the discussion board.  To earn points you must participate by stating your comments to the topic provided and responding to your classmates’ posts.  Comments should be well thought out and in complete sentences.  You should check the discussion board at least twice a week for any forums that may be established in order to discuss a topic.  More information about bulletin board discussions will be provided in Blackboard.

Total points available:  1,220

Grading System

All graded assignments and final grade are posted in the gradebook in Blackboard.  Any extra credit points awarded are added to the total.  Final grades are based on the accumulation of points and applied to the total points on the scale below:

A= 1,098-1,220 points

B= 976-1,097 points

C= 854-975 points

D= 732-853 points

F= Below 731 points

Pro-Tip 3-A NOTE ABOUT EARNING GRADES:  Notice that it is possible to earn quite a lot of credit in this course for work other than tests. In fact, tests only account for 49% of the total points available.  For instance, a student who is struggling in this class might only make a 90 on a test.  This is a fairly low grade, since it is 90/150 = 60%, which is equivalent to a D on that test.   Suppose this student made that grade on each of the four tests, the total points for the tests would be 4*90 = 360.  If this student also did all the non-test work in the course perfectly, it would possible to earn 620 points, and so the point total is 980, which is a grade of B.  Also notice that if you only took the exams and scored all the points possible (600), you would not pass the class.  The odds of earning full credit on all four exams are slim, so that should help you see the value of all the other ways to earn points in this class. 

COURSE OUTLINE/SCHEDULE/DUE DATES   You are encouraged to complete assignments prior to deadlines.

Please note that schedule changes may occur during the semester.  Any changes will be posted in the Blackboard Announcement section.  You are encouraged to complete assignments prior to the due date.

EXTRA CREDIT

When you take your exam you may earn an additional 10 points per exam by completing the following assignment. (One article for each exam).

Read an article concerning some aspect of Marketing.  http://www.adage.com has great articles. The article must relate to a topic that is covered in the text.  Summarize the article in 1-2 pages, state which chapter and the topic to which it relates. Document your source. This opportunity will be due on the last day available to take your exam—email document to the instructor. 

The best place to find articles is on our Marketing Facebook page located at: https://www.facebook.com/MRKGatACC and if you use an article on our Facebook page I will double the value.  Please tell me it’s off the Marketing Facebook page so I will double your points to 20.

Additional extra credit may be possible at the instructor’s discretion.  I am not a strong supporter of extra credit—I would prefer that you do all you regular work at the best level possible.  Occasionally, some activity may be offered for extra credit.

COURSE POLICIES

To be successful in this class, students must be motivated, responsible, organized, and self-disciplined learners.  Each student is responsible to maintain satisfactory progress during the semester by reading the course materials, accomplishing the required projects, participating in class, and by completing the required exams by the deadlines.  Deadlines are clearly stated (see course calendar for due dates) to assure that you do not fall behind and they will be enforced.  DO NOT PROCRASTINATE!  The assignments in this class are designed to develop quality results and cannot be done accurately on the day they are due. All projects must be submitted in either WORD, Powerpoint, or PDF format!  All course expectations must be completed by the stated due day (you can do any assignment early).  All tests and assignments are mandatory.  Assignments are time stamped upon submission.  Projects turned in after a deadline will receive a 10% point penalty per day late.  Missing assignments and/or projects will receive a grade of zero.  Projects may be turned in prior to the due dates.

Departmental policies for Incompletes, Attendance, and Withdrawal are as follows:

Incomplete Policy:  An incomplete (I) will be granted to a student in rare circumstances. Generally to receive a grade of I, a student must have completed all examinations and assignments to date, be passing, and have personal circumstances that prevent course completion that occur after the deadline to withdraw with a grade of W.

Attendance Policy:  All students are expected to attend classes.  Non-attendance will have an

impact on the student’s grade. For online classes, it is expected that students log into the class 3 times per week.

Withdrawal Policy: It is the responsibility of each student to ensure that his or her name is removed from the roll should he or she decide to withdraw from the class. The instructor does, however, reserve the right to drop a student should he or she feel it is necessary. If a student decides to withdraw, he or she should also verify that the withdrawal is submitted before the Final Withdrawal Date. The student is also strongly encouraged to retain their copy of the withdrawal form for their records. Students who enroll for the third or subsequent time in a course taken since Fall 2002, may be charged a higher tuition rate for that course.

State law permits students to withdraw from no more than six courses during their entire undergraduate career at Texas public colleges or universities. With certain exceptions, all course withdrawals automatically count towards this limit. Details regarding this policy can be found in the ACC college catalog.

COLLEGE POLICIES

Statement on Academic Integrity

Austin Community College values academic integrity in the educational process.  Acts of academic dishonesty/misconduct undermine the learning process, present a disadvantage to students who earn credit honestly, and subvert the academic mission of the institution. The potential consequences of fraudulent credentials raise additional concerns for individuals and communities beyond campus who rely on institutions of higher learning to certify students; academic achievements and expect to benefit from the claimed knowledge and skills of their graduates. Students must follow all instructions given by faculty or designated college representatives when taking examinations, placement assessments, tests, quizzes, and evaluations.  Actions constituting scholastic dishonesty include, but are not limited to, plagiarism, cheating, fabrication, collusion, falsifying documents, or the inappropriate use of the college’s information technology resources.  Further information is available at

https://www.austincc.edu/about-acc/academic-integrity-and-disciplinary-process

Student Rights & Responsibilities

Academic freedom is a foundation and hallmark of higher education.  In the context of college-level courses, it specifically refers to the rights of free expression and respect for others with differing opinions.  Students at the college have the rights accorded by the U.S. Constitution to freedom of speech, peaceful assembly, petition, and association. This concept is accompanied by an equally demanding concept of responsibility on the part of the student.  Just as you are expected to exercise these rights with respect for state and federal law in the larger world, you are expected to exercise these rights as a student with respect for the college’s standards of conduct.  These rights carry with them the responsibility to accord the same rights to others in the college community and not to interfere with or disrupt the educational process.  Students and faculty alike should enable a climate of mutual respect and civility while fostering the freedom to debate and discuss the merits of competing ideas.

Enrollment in the college indicates acceptance of the rules set forth in the student standards of conduct policy, which is administered through the office of the campus dean of student services. Due process, through an investigation and appeal process, is assured to any student involved in disciplinary action.

Student Complaints

A defined process applies to complaints about an instructor or other college employee. You are encouraged to discuss concerns and complaints with college personnel and should expect a timely and appropriate response. When possible, students should first address their concerns through informal conferences with those immediately involved; formal due process is available when informal resolution cannot be achieved.

Student complaints may include (but are not limited to) issues regarding classroom instruction, college services and offices on the basis of actual or perceived race, color, national origin, religion, age, gender, gender identity, sexual orientation, political affiliation, or disability. Further information about the complaints process, including the form used to submit complaints, is available at http://www.austincc.edu/students/students-rights-and-responsibilities/student-complaint-procedures

Statement on Privacy

The Family Educational Rights and Privacy Act (FERPA) protects confidentiality of students’

educational records. Grades cannot be provided by faculty over the phone, by e-mail, or to a

fellow student.  Grades are posted in blackboard.

Safety Statement

Health and safety are of paramount importance in classrooms, laboratories, and field activities.

Students are expected to learn and comply with ACC environmental, health and safety procedures and agree to follow ACC safety policies.  Emergency Procedures posters and Campus Safety Plans are posted in each classroom and should be reviewed at the beginning of each semester.  All incidents (injuries/illness/fire/property damage/near miss) should be immediately reported to the course instructor. Additional information about safety procedures and how to sign up to be notified in case of an emergency can be found at http://www.austincc.edu/emergency

Everyone is expected to conduct themselves professionally with respect and courtesy to all. Anyone who thoughtlessly or intentionally jeopardizes the health or safety of another individual may be immediately dismissed from the day’s activity and will be referred to the Dean of Student Services for disciplinary action. In the event of disruption of normal classroom activities due to an emergency situation or an illness outbreak, the format for this course may be modified to enable completion of the course. In that event, students will be provided an addendum to the class syllabus that will supersede the original version.

Campus Carry

The Austin Community College District concealed handgun policy ensures compliance with Section 411.2031 of the Texas Government Code (also known as the Campus Carry Law), while maintaining ACC’s commitment to provide a safe environment for its students, faculty, staff, and visitors.  Beginning August 1, 2017, individuals who are licensed to carry (LTC) may do so on campus premises except in locations and at activities prohibited by state or federal law, or the college’s concealed handgun policy.  In addition, concealed weapons are not allowed on ACC-sponsored field trips where the school owns or has chartered or leased vehicles for transportation.

It is the responsibility of license holders to conceal their handguns at all times.  Persons who see a handgun on campus are asked to contact the ACC Police Department by dialing 222 from a campus phone or 512-223-7999.   Please refer to the concealed handgun policy online at http://austincc.edu/campuscarry

Discrimination Prohibited

The College seeks to maintain an educational environment free from any form of discrimination or harassment including but not limited to discrimination or harassment on the basis of race, color, national origin, religion, age, sex, gender, sexual orientation, gender identity, or disability. Faculty at the College are required to report concerns regarding sexual misconduct (including all forms of sexual harassment and sex and gender-based discrimination) to the Manager of Title IX/Title VI/ADA Compliance.  Licensed clinical counselors are available across the District and serve as confidential resources for students. Additional information about Title VI, Title IX, and ADA compliance can be found in the ACC Compliance Resource Guide available at https://drive.google.com/file/d/1o55xINAWNvTYgI-fs-JbDyuaMFDNvAjz/view

Use of ACC email

All College e-mail communication to students will be sent solely to the student’s ACC email account, with the expectation that such communications will be read in a timely fashion. ACC will send important information and will notify students of any college- related emergencies using this account. Students should only expect to receive email communication from their instructor using this account.  Likewise, students should use their ACC mail account when communicating with instructors and staff.  Information about ACC email accounts, including instructions for accessing it, are available at http:/www.austincc.edu/help/accmail/questions-and-answers

Use of the Testing Center

Under certain circumstances, examinations may have to be taken in a testing center. The ACC Testing Centers follow standard procedures so students know what to expect when they arrive to take their tests. Students should familiarize themselves with the student guidelines. Students must present an ACC student ID card or government issued ID and know their ACC ID number before they can test. It is necessary to check in at the Testing Center kiosk before taking a test. To check in, one must know the following information:

o Student ID number

o Course prefix and number

o Course synonym

o Course section number

o Test number

o Instructor’s name

Personal belongings such as backpacks, books, and electronic devices (including, but not limited to, cell phones and smart watches) are not allowed in the Testing Center. Possession of prohibited items or accessing unapproved resources in the testing room will result in the immediate termination of the exam and possible disciplinary action. For additional information on using the Testing Center, please go to http://www.austincc.edu/students/testing-services/instructional-testing

STUDENT SUPPORT SERVICES

The success of our students is paramount, and ACC offers a variety of support services to help, as well as providing numerous opportunities for community engagement and personal growth.

Student Support

ACC strives to provide exemplary support to its students and offers a broad variety of opportunities and services.  Information on these campus services and resources is available at http://www.austincc.edu/students.

Student Accessibility Services

Students with documented disabilities who need classroom, academic, or other accommodations must request them through the office Student Accessibility Services (SAS).   SAS offices are located at each major campus.  Students are encouraged to request accommodations when they register for courses or at least three weeks before the start of the semester; otherwise, the provision of accommodations may be delayed.  Students who have received approval for accommodations from SAS for this course must provide the instructor with the document titled “Notice of Approved Accommodations” from SAS before accommodations will be provided. Accommodations will not be provided retroactively.

 Arrangements by the instructor for academic accommodations can only be made after he or she receives the “Notice of Approved Accommodations” from the student. Additional information about Student Accessibility Services is available at https://www.austincc.edu/offices/student-accessibility-services-and-assistive-technology

Academic Support

ACC offers academic support services on all of its campuses. These services, which include face-to-face and online tutoring, academic coaching, and supplemental instruction, are free to enrolled ACC students. Tutors are available in a variety of subjects ranging from accounting to pharmacology. Students may receive these services on both a drop-in and referral basis. Tutoring schedules can be found at https://www.austincc.edu/students/tutoring/tutoring-schedules

Library Services

ACC has a full-service library at each of its campuses to support ACC courses and programs and to provide students with research and assignment assistance from expert faculty librarians, computers, course reserves, laptop and tablet check out, study spaces, and copying, printing, and scanning services.  In addition, ACC students have full rights and privileges to access Library Services online 24/7 via the ACC Library website and students can use their ACCeID logins to access all online materials, including ebooks, articles from library databases, and streaming videos.   ACC Libraries also provide an “Ask a Librarian” service, which allows students to reach a librarian 24/7 through online chat.  Faculty librarians are also available via email, phone, and in person seven days a week during hours of operation. Visit

 o Library Website: http://library.austincc.edu

o Ask a Librarian: https://library.austincc.edu/help/ask.php

o Library Hours of Operation by Location: https://library.austincc.edu/loc/

o Email: library@austincc.edu

In partnership with ACC’s Student Support Center, ACC Libraries also maintain a limited collection of textbooks for students to borrow. Priority access to the textbook collection is given to students receiving assistance. More information is available on the ACC website by searching “Student Support Center Textbook Collection.”

Student Organizations

ACC has over seventy student organizations, offering a variety of cultural, academic, vocational, and social opportunities.  They provide a chance to meet with other students who have the same interests, engage in service-learning, participate in intramural sports, gain valuable field experience related to career goals, and much else.  Student Life coordinates many of these activities, and additional information is available at http://sites.austincc.edu/sl/. 

Personal Support

Resources to support students are available at every campus. To learn more, ask your professor or visit the campus Support Center. All resources and services are free and confidential. Some examples include, among others:

 o Food pantries are located in all campus Student Life offices:

https://sites.austincc.edu/sl/programs/foodpantry/

o Assistance with childcare or utility bills is available at any campus Support Center:

http://www.austincc.edu/students/support-center

o The Student Emergency Fund can help with unexpected expenses that may cause you to

withdraw from one or more classes: http://www.austincc.edu/SEF

o Help with budgeting for college and family life is available through the Student Money

Management Office: http://sites.austincc.edu/money/

o Drop-in childcare is available at Highland Campus: http://www.austincc.edu/students/child-care/child-watch-drop-in-center

 Clinical Counseling services are available throughout the ACC Student Services District to address personal and or mental health concerns: http://www.austincc.edu/students/counseling.

If an emergency occurs during operational hours, please come to the Student Services Office and let the front intake staff know that you are experiencing a crisis. They will alert appropriate personnel. You may also contact the ACC District Police at 222 (on campus) or 223-7999 (off campus or cell phone).

After Hours:

If you are struggling with a mental health or personal crisis, call one of the following numbers to connect with resources for help. However if you are afraid that you might hurt yourself or someone else, call 911

Free Crisis Hotline Numbers:

o Austin / Travis County 24 hour Crisis & Suicide hotline: 512-472-HELP (4357)

o The Williamson County 24 hour Crisis hotline: 1-800-841-1255

o Bastrop County Family Crisis Center hotline: 1-888-311-7755

o Hays County 24 Hour Crisis Hotline: 1-877-466-0660

o National Suicide Prevention Lifeline: 1-800-273-TALK (8255)

o Crisis Text Line: Text “home” to 741741

o Substance Abuse and Mental Health Services Administration (SAMHSA) National Helpline:

1-800-662-HELP (4357)

o National Alliance on Mental Illness (NAMI) Helpline: 1-800-950-NAMI (6264)