FASHION PROMOTION, FSHN-2301, 16 WEEK DIL

 

FALL 2023
FASHION PROMOTION FSHN 2301
16 week session
Section 68217 DIL 001 (16 week).
Mandatory Online orientation in Blackboard, August 21, 2023.

 

 

HOW TO REACH THE INSTRUCTOR

 

Vanessa Farrow

Adjunct Professor of Fashion Marketing

 

Austin Community College

Hays Campus

1200 Kohlers Crossing

Kyle, TX 78640

 

Office: HYS 1204.06 

Phone: 512.223.1790 x22129

Email: vanessa.farrow@austincc.edu

 

Web Address: https://sites.google.com/a/austincc.edu/vanessa-farrow/

 

LinkedIn: https://www.linkedin.com/in/vanessafarrow/

 

 

COURSE CATALOG DESCRIPTION

 

FSHN 2301 – FASHION PROMOTION - A survey of fashion direction, publicity, and fashion event coordination. Emphasis on fashion event production.

 

COURSE CREDIT HOURS: 3

COURSE RATIONALE

 

The purpose of this course is to survey fashion direction, publicity, and fashion event coordination.

 

COMMON COURSE LEARNING OBJECTIVES/OUTCOMES

 

1.) Develop a fashion promotion plan

2.) Write a fashion press release

3.) Distribute press release to media

4.) Plan a fashion event

 

 

REQUIRED TEXT/MATERIALS

 

Promotion in the Merchandising Environment, 3rd Edition, by Kristen K. Swanson, Judith C. Everett (ISBN 9781628921571)

We will cover the entire book in one semester.  This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday.

 

 

INSTRUCTIONAL METHODOLOGY

 

This course is an Internet DIL course.  You will be required to log into Blackboard to check grades and upload your assignments.  Successful completion of this course requires maturity and self-discipline.  Each student is responsible for maintaining steady progress during the semester.  I am here to assist you, please talk to me whenever you have questions, comments, or concerns about this course.  Go to http://acconline.austincc.edu for student entry into Blackboard.  You will need your student ID and password to log into Blackboard.  Blackboard access is available the first day of the semester.

 

DIL COURSE INFORMATION

 

DIL courses are designed for anyone, who has scheduling problems, work-schedules that conflict with normal class times, or any reason they may have. Some students are concerned about the transferability or status of DIL courses. The course content, college credit and transferability are equivalent to those offered in the classroom.  The first step to success is your Distance Learning MANDATORY course orientation on August 21, 2023.  The Mandatory Orientation is in Blackboard.  Click the Course Content link on the menu and then click the Orientation link and follow the instructions to complete the Orientation.

 

FSHN 2301 is an interactive training system that combines electronic learning materials with online instructor guidance and expertise. It is accessed via the Internet from the student's computer at home or work or in an ACC lab, any time. Concepts are presented through the textbook, the Publishers Web site, information on the instructor's Web site, and Blackboard.

 

You will cover the same material as in a regular class. You must have access to the Internet and an email account. The primary framework for instruction is the Internet. The Interactive capabilities such as email and listserv, access to library on-line, office hours, discussion forums, facilitate student to instructor communication. This asynchronous learning allows students who have other responsibilities to participate in course offerings. Being able to send a message to the instructor at any time, instead of traveling to the campus during the instructor's posted office hours, makes it possible for those who have limited or no time beyond the normal class time to talk to the instructor.

 

Course content is delivered in Blackboard. This syllabus, assignments, core course information, announcements, structured student activities, and discussion information are all located in Blackboard. You will view web pages, send and receive email, download files, and upload files you have created using ACC’s Blackboard system. If you do not have an ACCeID you will need to activate it by going to the “First-time login” link at http://www.austincc.edu/acceid/step1.htm.  Go to http://acconline.austincc.edu for student entry into Blackboard.  You will need your student ID and password to log into Blackboard.  Blackboard access is available the first day of the semester. You must complete your MANDATORY course orientation in Blackboard.

 

 

You must be able to communicate with the instructor by email.  You need an individual account, which is not shared with anyone else.  In EVERY email message you send me, the subject line must include FSHD 2301, DIL.  Also your first and last name must be included somewhere in the message.

 

TESTING

 

 

I have the exams set up in Respondus Lockdown Browser.  Here are the instructions you will need and the link to downloading the Browser. You will need to download the Respondus LockDown Browser and have at least a webcam in order to use the tool.

 

https://download.respondus.com/lockdown/download.php?id=999134577

 

Windows 10 is required on PCs and Mac OS X on Mac's. You will need a camera on your computer.  Review the System requirements for the complete requirements.  In addition to the brief informational video, a Student Quick Start Guide is also available.  A Chromebook will not work.

 

As the online instructor I will monitor your progress and advise you as appropriate via email. You will be evaluated by means of tests, assignments, and projects.

 

Distance Learning Student Information is available at http://dl.austincc.edu/students/#Resources

 

Distance Learning Help Line, 1-512-223-8026, Toll free 1-888-223-8026 or dl@austincc.edu. Distance Learning Help Line is open 8am to 5pm Monday-Friday.

 

●     Blackboard Help:  http://irt.austincc.edu/blackboard/studentsupport.php
●     ACC student Help: http://www.austincc.edu/help
●     Student Accessibility Services: http://www.austincc.edu/support-and-services/services-for-students/student-accessibility-services-and-assistive-technology
●     Student Services Link (Academic & General): http://www.austincc.edu/support-and-services/services-for-students/student-accessibility-services-and-assistive-technology

 

GRADING

 

This is what you are graded on:

Grade Component
Component	Possible Points
Unit Assignments	700
Blackboard Discussions	250
Unit Quizzes	50

 

TOTAL                                      1000

 

This is how your course grade will be determined:

Course Grade Calculation
Grade	A	B	C	D	F
Points	900-1000	890-800	790-700	690-600	590-0

 

Monitor your progress

 

You can check your grades throughout the course by selecting the My Grades link in the Blackboard menu.

 

IMPORTANT DATES FOR FALL 2023

 

Assignment 1.2 due Sept 7

Assignment 1.3 due Sept 14

Assignment 1.4 due Sept 21

Assignment 2.2 due Oct 5

Assignment 3.2 due Oct 25

Assignment 4.3 due Nov 16

Assignment 4.5 due Nov 28

 

Unit 1 Test – Sept 26

Unit 2 Test – Oct 12

Unit 3 Test – Oct 31

Unit 4 Test – Dec 6

 

 

November 16, 2023 is the last day to drop.

 

FASHION PROMOTION ASSIGNMENTS

 

You will have one capstone project of creating a promotion plan, divided into assignments throughout the semester.  By the end of the semester, you will have put together a fashion promotion plan that you will be able to use for a portfolio or for your own future business. Please pick one brand or store that you admire and would like to analyze for the semester, or create your own brand.

 

UNIT 1

 

Assignment 1.2 (100 points)

 

Please analyze consumer behavior in regards to the brand you have chosen. Who is the target customer? What are their internal influences? What are their external influences? What are their demographics? Knowing your customer base is one of the most fundamental elements of running a business and growing a brand. Please submit an essay of at least 500 words analyzing your customer. 

 

 

Assignment 1.3 (100 points)

Introduce your company to the rest of the class on our class Facebook group page. You can do this with your company slogan or a sample product image in a fashion advertisement or create a video ad and post a link. Be creative! If you are using a brand or store that is already in existence, please create something unique, yet still in line with the brand image. Please also post in Blackboard, so a grade can be recorded.
 

 

Assignment 1.4 (100 points)

The next step in developing a promotion campaign is to understand the fashion trends that shape the brand. Write a fashion report on the genre of your brand. Please include influences discovered through research, the overall theme, silhouettes, fabrication (fibers and fabrics), colors and patterns (using color names) and accessories. Your report should be at least 500 words in length. 

 

 

UNIT 2

 

Assignment 2.2 (100 points)

Determining how much to spend on promotion can be challenging. It is important to keep the company mission in mind when coming up with a budget and allocate to specific promotion activities. How will your brand plan for a budget? Top down approach? Bottom up? Which method and why? What will you keep in mind for each of the elements of the promotion mix? You don't have to come up with an exact dollar amount, but flesh out everything you will need to think of when it comes to creating a budget for promotion in a 500 page paper.

 

 

UNIT 3

 

Assignment 3.2 (100 points)

Create a Facebook post on the class Facebook page and let us know what is currently going on with your brand. Is it a sale? Special event? Partnership? New designs? Trunk show?  Keep in mind your target market and customer base and make it a visually appealing flyer or ad.

 

 

 

UNIT 4

 

Assignment 4.3 (100 points)

Develop a public relations (PR) plan for your brand. Explain how all four processes (research, planning, communication, evaluation)  are used in the PR effort. What variety of formats will you use to communicate to media outlets in your plan: news releases, media kits, photographs, videos or digital images? Please submit an essay of at least 500 words describing your PR plan. 

 

Assignment 4.5 (100 points)

Develop a special event or fashion show strategy for your brand to complement your PR plan. What is the objective of the special event? How will it be executed? Keep in mind security, venue selection, theme, and audience. How will it be evaluated when it is complete? Write up the strategy in as a report, using 500 words or more. If you determine that special events or fashion shows are not an appropriate promotion mix recommendation, your justification should also be written in a 500+ word report.

 

 

 

 

 Schedule of Assignments

Chapter/Assignments	Assignments	Due Date (16 week)
Email Instructor	Vanessa.Farrow@austincc.edu	Aug 21
Bio Discussion Board	In Blackboard	Aug 21
Syllabus Quiz	In Blackboard	Aug 21
Chapter 1	Discussion on Promotion	Aug 31
Chapter 2	Assignment 1.2 – Consumer Behavior	Sept 7
Chapter 3	Assignment 1.3 – Introduce the Brand	Sept 14
Chapter 4	Assignment 1.4 – Trends	Sept 21
Unit 1 Test	Unit 1 Test	Sept 26
Chapter 5	Discussion on Promo Preparation	Oct 3
Chapter 6	Assignment 2.2 – Budget	Oct 5
Unit 2 Test	Unit 2 Test	Oct 12
Chapter 7	Discussion on Media	Oct 21
Chapter 8	Assignment 3.2 – What’s Going On?	Oct 25
Unit 3 Test	Unit 3 Test	Oct 31
Chapter 9	Discussion on Advertising	Nov 2
Chapter 10	Discussion on Sales Promotion	Nov 9
Chapter 11	Assignment 4.3 – PR Plan	Nov 16
Chapter 12	Discussion on Personal Selling	Nov 21
Chapter 13	Assignment 4.5 – Special Event Strategy	Nov 28
Chapter 14	Discussion on Visual Merchandising	Nov 30
Unit 4 Test	Unit 4 Test	Dec 5

  

DISCUSSION BOARD PARTICIPATION (250 points)

 

You are expected to read the Chapters and participate in the bulletin board discussions.  In order to earn the full 250 points you must participate in all bulletin board discussions using 150+ words per discussion AND comment on at least two of your classmates’ posts using 75+ words each. Comments should be well thought out and in complete sentences. More information about bulletin board discussions will be provided in Blackboard.

 

COURSE OUTLINE/CALENDAR

16 week Class Schedule, August 21 – December 10

 

November 16, 2023 is last day to receive a W

 

Reading Schedule: 

 

Month/Day Schedule	Chapter Reading Assignment
Aug 21	First Class Day - Orientation on Blackboard
Aug 29	Part 1: Introduction to Promotion Chapter 1, Promotion and How It Works
Sept 5	Chapter 2, Consumer Behavior
Sept 12	Chapter 3, The Creative Process
Sept 19	Chapter 4, Fashion Forecasting
Sept 28	Part 2: Promotion Preparation Chapter 5, Promotion Organization
Oct 5	Chapter 6, Promotion Planning and Budgeting
Oct 17	Part 3: Media Chapter 7, Traditional Media
Oct 24	Chapter 8, New Media
Nov 2	Part 4: Promotion Mix Chapter 9, Advertising
Nov 7	Chapter 10, Direct Marketing
Nov 14	Chapter 11, Public Relations
Nov 21	Chapter 12, Personal Selling
Nov 28	Chapter 13, Fashion Shows and Events
Nov 30	Chapter 14, Visual Merchandising

 

COURSE POLICIES

Attendance/Class Participation

Regular and timely class participation in discussions and completion of work is expected of all students.  If attendance or compliance with other course policies is unsatisfactory, the instructor may withdraw students from the class.

Withdrawal Policy

It is the responsibility of each student to ensure that his or her name is removed from the rolls should they decide to withdraw from the class.  The instructor does, however, reserve the right to drop a student should he or she feel it is necessary.  If a student decides to withdraw, he or she should also verify that the withdrawal is recorded before the Final Withdrawal Date.  The Final Withdrawal Date for this semester is November 16, 2021. The student is also strongly encouraged to keep any paperwork in case a problem arises.

 

Students are responsible for understanding the impact that withdrawal from a course may have on their financial aid, veterans’ benefits, and international student status.  Per state law, students enrolling for the first time in Fall 2007 or later at any public Texas college or university may not withdraw (receive a W) from more than six courses during their undergraduate college education. Some exemptions for good cause could allow a student to withdraw from a course without having it count toward this limit. Students are strongly encouraged to meet with an advisor when making decisions about course selection, course loads, and course withdrawals.

 

Missed Exam and Late Work Policies

Missed Exams – If you miss an exam you have 48 hours to contact me and arrange to take the exam as soon as possible.  You will then have 5 days to take a make-up exam. There is no make-up for the final.

 

Assignments are due on the date specified in the syllabus. If you turn them in late, you will be docked 5 points per day it is late. Academic work submitted will be your thought, research, or self-expression.  Absolutely no Plagiarism.

Any unfinished work will need to be turned in by Dec 8th for partial credit. You may not take the final test after Dec 8th.

 

Incomplete Policy

 

An incomplete (I) will only be granted to a student in rare circumstances.

Generally, to receive a grade of I, a student must have completed all examinations and assignments to date, be passing, and have personal circumstances that prevent course completion that occur after the deadline to withdraw with a grade of W. A grade of I also requires approval by the Department Chair and completion and submission of theIncomplete Grade form signed by the faculty member (and student if possible.)

 

If a grade of I is given, the remaining course work must be completed by a date set by the student and professor. This date may not be later than the last day to withdraw from a course in the next semester, which is around three or four weeks from the end of that semester.

As soon as possible after the “personal circumstances that prevent course completion” occur, the student shall contact the instructor in writing explaining the situation.  The instructor or the student may request a meeting (which may be done virtually or in person) if desired in order to clarify the situation and the proposed plan to complete the course. All of this MUST be completed before the official end of classes for the semester. 

1. The instructor will report to the department chair the circumstances and the proposed plan to complete the work. This must be done no more than one day after the official end of the semester.   After discussion as needed, the Department Chair will inform the faculty member by email whether it is approved or not. The faculty member is responsible for retaining this email message.  
2. After receiving approval from the department chair, the faculty member will submit the grade of I at the time needed to ensure that class grades are submitted on time.  
3. The faculty member will complete the form, including all requirements to complete the course and the due date, sign (by typing in name) and then email it to the student.  The student will then complete his/her section, sign (by typing in name), and return the completed form to the faculty member to complete the agreement.  A copy of the fully completed form can then be emailed by the faculty member to the student and the department chair for each grade of Incomplete that the faculty member submits at the end of the semester.
4. The student must complete all remaining work by the date specified on the form above.  This date is determined by the instructor in collaboration with the student, but it may not be later than the final withdrawal deadline in the subsequent long semester.  
5. Students will retain access to the course Blackboard page through the subsequent semester in order to submit work and complete the course. Students will be able to log on to Blackboard and have access to the course section materials, assignments, and grades from the course and semester in which the Incomplete was awarded.  
6. When the student completes the required work by the Incomplete deadline, the instructor will submit an electronic Grade Change Form to change the student’s performance grade from an “I” to the earned grade of A, B, C, D, or F. 

If an Incomplete is not resolved by the deadline, the grade automatically converts to an “F.”  Approval to carry an Incomplete for longer than the following semester or session deadline must be approved at several levels, including the Department Chair and others.  This is seldom granted.

COLLEGE POLICIES

 

Health & Safety Protocols

Operational areas of ACC campuses and centers are fully open and accessible through all public entrances.  While some health & safety protocols are no longer mandatory, the college encourages its staff, faculty, and students to be mindful of the well-being of all individuals on campus.  If you feel sick, feverish, or unwell, please do not come to campus.

Some important things to remember:

• If you have not done so, ACC encourages all students, faculty, and staff to get vaccinated. COVID-19 vaccines are now widely available throughout the community. Visitwww.vaccines.gov/ to find a vaccine location near you.
   
• If you are experiencing COVID-19-related symptoms, please get a COVID-19 test as soon as possible before returning to an ACC facility. Testing is now widely available.
   
• If you test positive, please report it on the ACC self-reporting tool located here.
   
• ACC continues to welcome face masks on campus.  Per CDC guidelines, face masks remain a good way to protect yourself from COVID-19.  The college cannot mandate indoor masking, but is encouraging it during this spike in cases as a result of the Delta variant.
   
• The college asks that we all continue to respect the personal space of others. We are encouraging 3 feet of social distancing.
   
• Please be sure to carry your student, faculty, or staff ID badge at all times while on campus.

Because of the everchanging situation, please go to ACC’s Covid website at https://www.austincc.edu/coronavirus?ref=audiencemenu for the latest updates and guidance.

 

Statement on Academic Integrity

Austin Community College values academic integrity in the educational process.  Acts of academic dishonesty/misconduct undermine the learning process, present a disadvantage to students who earn credit honestly, and subvert the academic mission of the institution. The potential consequences of fraudulent credentials raise additional concerns for individuals and communities beyond campus who rely on institutions of higher learning to certify students' academic achievements and expect to benefit from the claimed knowledge and skills of their graduates. Students must follow all instructions given by faculty or designated college representatives when taking examinations, placement assessments, tests, quizzes, and evaluations.  Actions constituting scholastic dishonesty include, but are not limited to, plagiarism, cheating, fabrication, collusion, falsifying documents, or the inappropriate use of the college’s information technology resources.  Further information is available athttps://www.austincc.edu/about-acc/academic-integrity-and-disciplinary-process

  

Student Rights & Responsibilities

Students at ACC have the same rights and protections under the Constitution of the United States. These rights include freedom of speech, peaceful assembly, petition and association. As members of the community, students have the right to express their own views, but must also take responsibility for according the same rights to others and not interfere or disrupt the learning environment. Students are entitled to fair treatment, are expected to act consistently with the values of the college, and obey local, state, and federal laws. www.austincc.edu/srr

 

As a student of Austin Community College you are expected to abide by the Student Standards of Conduct. https://www.austincc.edu/students/students-rights-and-responsibilities/student-standards-of-conduct 

 

 

Senate Bill 212 and Title IX Reporting Requirements 

Under Senate Bill 212 (SB 212), the faculty and all College employees are required to report any information concerning incidents of sexual harassment, sexual assault, dating violence, and stalking committed by or against an ACC student or employee. Federal Title IX law and College policy also require reporting incidents of sex- and gender-based discrimination and sexual misconduct. This means faculty and non-clinical counseling staff cannot keep confidential information about any such incidents that you share with them.

 

If you would like to talk with someone confidentiality, please contact the District Clinical Counseling Team who can connect you with a clinical counselor on any ACC campus:  (512) 223-2616, or to schedule online: https://www.austincc.edu/students/counseling . 

While students are not required to report, they are encouraged to contact the Compliance Office for resources and options:  Charlene Buckley, District Title IX Officer, (512) 223-7964;  compliance@austincc.edu .

 

If a student makes a report to a faculty member, the faculty member will contact the District Title IX Officer for follow-up.

 

Student Complaints

A defined process applies to complaints about an instructor or other college employee. You are encouraged to discuss concerns and complaints with college personnel and should expect a timely and appropriate response. When possible, students should first address their concerns through informal conferences with those immediately involved; formal due process is available when informal resolution cannot be achieved.

 

Student complaints may include (but are not limited to) issues regarding classroom instruction, college services and offices on the basis of actual or perceived race, color, national origin, religion, age, gender, gender identity, sexual orientation, political affiliation, or disability.

 

Further information about the complaints process, including the form used to submit complaints, is available at:http://www.austincc.edu/students/students-rights-and-responsibilities/student-complaint-procedures

Statement on Privacy

The Family Educational Rights and Privacy Act (FERPA) protects confidentiality of students’ educational records. Grades cannot be provided by faculty over the phone, by e-mail, or to a fellow student.

Recording Policy

To ensure compliance with the Family Education Rights and Privacy Act (FERPA), student recording of class lectures or other activities is generally prohibited without the explicit written permission of the instructor and notification of other students enrolled in the class section.  Exceptions are made for approved accommodations under the Americans with Disabilities Act. 

 

Recording of lectures and other class activities may be made by faculty to facilitate instruction, especially for classes taught remotely through BlackBoard Collaborate or another platform.  Participation in such activities implies consent for the student to be recorded during the instructional activity.  Such recordings are intended for educational and academic purposes only.

Safety Statement

Health and safety are of paramount importance in classrooms, laboratories, and field activities. Students are expected to learn and comply with ACC environmental, health and safety procedures and agree to follow ACC safety policies.  Emergency Procedures posters and Campus Safety Plans are posted in each classroom and should be reviewed at the beginning of each semester.  All incidents (injuries/illness/fire/property damage/near miss) should be immediately reported to the course instructor. Additional information about safety procedures and how to sign up to be notified in case of an emergency can be found at http://www.austincc.edu/emergency

 

Everyone is expected to conduct themselves professionally with respect and courtesy to all. Anyone who thoughtlessly or intentionally jeopardizes the health or safety of another individual may be immediately dismissed from the day’s activity and will be referred to the Dean of Student Services for disciplinary action.

 

In the event of disruption of normal classroom activities due to an emergency situation or an outbreak of illness, the format for this course may be modified to enable completion of the course. In that event, students will be provided an addendum to the class syllabus that will supersede the original version.

Campus Carry

The Austin Community College District concealed handgun policy ensures compliance with Section 411.2031 of the Texas Government Code (also known as the Campus Carry Law), while maintaining ACC’s commitment to provide a safe environment for its students, faculty, staff, and visitors.  Beginning August 1, 2017, individuals who are licensed to carry (LTC) may do so on campus premises except in locations and at activities prohibited by state or federal law, or the college’s concealed handgun policy. 

   

It is the responsibility of license holders to conceal their handguns at all times.  Persons who see a handgun on campus are asked to contact the ACC Police Department by dialing 512-223-1231.   Please refer to the concealed handgun policy online at http://austincc.edu/campuscarry

Discrimination Prohibited

The College seeks to maintain an educational environment free from any form of discrimination or harassment including but not limited to discrimination or harassment on the basis of race, color, national origin, religion, age, sex, gender, sexual orientation, gender identity, or disability.

 

Faculty at the College are required to report concerns regarding sexual misconduct (including all forms of sexual harassment and sex and gender-based discrimination) to the Manager of Title IX/Title VI/ADA Compliance.  Licensed clinical counselors are available across the District and serve as confidential resources for students.

 

Additional information about Title VI, Title IX, and ADA compliance can be found in the ACC Compliance Resource Guide available at: https://drive.google.com/file/d/1o55xINAWNvTYgI-fs-JbDyuaMFDNvAjz/view

Use of ACC email

All College e-mail communication to students will be sent solely to the student’s ACCmail account, with the expectation that such communications will be read in a timely fashion. ACC will send important information and will notify students of any college- related emergencies using this account. Students should only expect to receive email communication from their instructor using this account.  Likewise, students should use their ACCmail account when communicating with instructors and staff.  Information about ACC email accounts, including instructions for accessing it, are available at:  http://www.austincc.edu/help/accmail/questions-and-answers

Use of the Testing Center

Testing Centers will allow only limited in person testing and testing time will be limited to the standard class time, typically one and one-half hours.  Specifically, only the following will be allowed in the Testing Centers:

• Student Accessibility Services (SAS) Testing: All approved SAS testing
• Assessments Tests: Institutionally approved assessment tests (e.g., TSIA or TABE)
• Placement Tests: Placement tests (e.g., ALEKS)
• Make-Up Exams (for students who missed the original test): Make-up testing is available for all lecture courses but will be limited to no more than 25% of students enrolled in each section for each of four tests

• Programs incorporating industry certification exams: Such programs (e.g., Microsoft, Adobe, etc.) may utilize the ACC Business Assessment Center for the industry certification exams (BACT) at HLC or RRC

 

STUDENT SUPPORT SERVICES

The success of our students is paramount, and ACC offers a variety of support services to help, as well as providing numerous opportunities for community engagement and personal growth.

Student Support

ACC strives to provide exemplary support to its students and offers a broad variety of opportunities and services.  Information on these campus services and resources is available at  http://www.austincc.edu/students.  A comprehensive array of student support services is available online at:

https://www.austincc.edu/coronavirus/remote-student-support 

Student Accessibility Services

Austin Community College (ACC) is committed to providing a supportive, accessible, and inclusive learning environment for all students.  Each campus offers support services for students with documented disabilities. Students with disabilities who need classroom, academic or other accommodations must request them through Student Accessibility Services (SAS).

 

Students are encouraged to request accommodations when they register for courses or at least three weeks before the start of each semester they are enrolled, otherwise the provision of accommodations may be delayed.  Students who have received approval for accommodations from SAS for this course must provide the instructor with the legal document titled “Notice of Approved Accommodations (NAA)” from SAS.

 

Until the instructor receives the NAA from the student accommodations should not be provided.  Once the NAA is received, accommodations must be provided.  Accommodations are not retroactive, so it is in the student’s best interest to deliver the NAA on the first day of class.  

 

Please contact SAS@austincc.edu for more information.

 

Academic Support

ACC offers academic support services on all of its campuses. These services, which include online tutoring, academic coaching, and supplemental instruction, are free to enrolled ACC students. Tutors are available in a variety of subjects ranging from accounting to pharmacology. Students may receive these services on both a drop-in and referral basis. 

 

An online tutor request can be made here:

https://de.austincc.edu/bbsupport/online-tutoring-request/

 

Additional tutoring information can be found here:

austincc.edu/onlinetutoring

 

Library Services

ACC Library Services will be offering both in-person and extensive online services for, with research and assignment assistance available in-person during limited hours of service. Although all college services are subject to change this spring, plans include ACC students signing up for study space and use of computers at open libraries, extensive online instruction in classes, online reference assistance 24/7 and reference with ACC faculty librarians. In addition, currently enrolled students, faculty and staff can access Library Services online (also 24/7) via the ACC Library website and by using their ACCeID to access all online materials (ebooks, articles from library databases, and streaming videos). ACC Libraries offer these services in numerous ways such as: "Get Help from a Faculty Librarian: the 24/7 Ask a Librarian chat service," an online form for in-depth research Q and A sessions, one-on-one video appointments, email, and phone (voicemail is monitored regularly).

 

• Library Website: http://library.austincc.edu
• Library Information & Services during COVID-19: https://researchguides.austincc.edu/LSinfoCOVID19
• Ask a Librarian 24/7 chat and form: https://library.austincc.edu/help/ask.php
• Library Hours of Operation by Location: https://library.austincc.edu/loc/
• Email: library@austincc.edu

 

 

Student Organizations

ACC has over seventy student organizations, offering a variety of cultural, academic, vocational, and social opportunities.  They provide a chance to meet with other students who have the same interests, engage in service-learning, participate in intramural sports, gain valuable field experience related to career goals, and much else.  Student Life coordinates many of these activities, and additional information is available at http://sites.austincc.edu/sl/.

 

 

Personal Support

Resources to support students are available at every campus. To learn more, ask your professor or visit the campus Support Center. All resources and services are free and confidential. Some examples include, among others:

  

• Food resources including community pantries and bank drives can be found here:

https://www.centraltexasfoodbank.org/food-assistance/get-food-now

• Assistance with childcare or utility bills is available at any campus Support Center:http://www.austincc.edu/students/support-center.
• The Student Emergency Fund can help with unexpected expenses that may cause you to withdraw from one or more classes: http://www.austincc.edu/SEF.
• Help with budgeting for college and family life is available through the Student Money Management Office:http://sites.austincc.edu/money/.  

A full listing of services for student parents is available at: https://www.austincc.edu/students/child-care

• The CARES Act Student Aid will help eligible students pay expenses related to COVID-19: 

https://www.austincc.edu/coronavirus/cares-act-student-aid.   

 

Mental health counseling services are available throughout the ACC Student Services District to address personal and or mental health concerns: http://www.austincc.edu/students/counseling .

 

If you are struggling with a mental health or personal crisis, call one of the following numbers to connect with resources for help. However if you are afraid that you might hurt yourself or someone else, call 911 immediately.

 

Free Crisis Hotline Numbers:

• Austin / Travis County 24 hour Crisis & Suicide hotline: 512-472-HELP (4357)
• The Williamson County 24 hour Crisis hotline: 1-800-841-1255
• Bastrop County Family Crisis Center hotline: 1-888-311-7755
• Hays County 24 Hour Crisis Hotline: 1-877-466-0660
• National Suicide Prevention Lifeline: 1-800-273-TALK (8255)
• Crisis Text Line: Text “home” to 741741
  • Substance Abuse and Mental Health Services Administration (SAMHSA) National Helpline:   1-800-662-HELP (4357)
• National Alliance on Mental Illness (NAMI) Helpline:1-800-950-NAMI (6264)

 

 

REQUIRED TEXT/MATERIALS

 

Promotion in the Merchandising Environment, 3rd Edition, by Kristen K. Swanson, Judith C. Everett (ISBN 9781628921571)

We will cover the entire book in one semester.  This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday.

Chapter/Assignments	Assignments	Due Date (16 week)
Email Instructor	Vanessa.Farrow@austincc.edu	Aug 21
Bio Discussion Board	In Blackboard	Aug 21
Syllabus Quiz	In Blackboard	Aug 21
Chapter 1	Discussion on Promotion	Aug 31
Chapter 2	Assignment 1.2 – Consumer Behavior	Sept 7
Chapter 3	Assignment 1.3 – Introduce the Brand	Sept 14
Chapter 4	Assignment 1.4 – Trends	Sept 21
Unit 1 Test	Unit 1 Test	Sept 26
Chapter 5	Discussion on Promo Preparation	Oct 3
Chapter 6	Assignment 2.2 – Budget	Oct 5
Unit 2 Test	Unit 2 Test	Oct 12
Chapter 7	Discussion on Media	Oct 21
Chapter 8	Assignment 3.2 – What’s Going On?	Oct 25
Unit 3 Test	Unit 3 Test	Oct 31
Chapter 9	Discussion on Advertising	Nov 2
Chapter 10	Discussion on Sales Promotion	Nov 9
Chapter 11	Assignment 4.3 – PR Plan	Nov 16
Chapter 12	Discussion on Personal Selling	Nov 21
Chapter 13	Assignment 4.5 – Special Event Strategy	Nov 28
Chapter 14	Discussion on Visual Merchandising	Nov 30
Unit 4 Test	Unit 4 Test	Dec 5

COMMON COURSE LEARNING OBJECTIVES/OUTCOMES

 

1.) Develop a fashion promotion plan

2.) Write a fashion press release

3.) Distribute press release to media

4.) Plan a fashion event